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Toshiba Lighting presentation
Toshiba - Leading innovation in multiple areas Company profile : • • • • •
Corporate divisions - FY2012 Sales Results Established in 1875. 138 Years history. 554 subsidiaries in the world Approx. 210,000 employees US$62 billions sales ELECTRONIC
LIGHTING
DEVICES
25% 11 % 27 48% %
HOME APPLIANCES
DIGITAL PRODUCTS
SOCIAL INFRASTRUCTURE For convenience only, all dollar figures used in reporting fiscal year 2012 results are valued at 94 yen to the dollar.
Company profile of TLT COMPANY NAME
Toshiba Lighting & Technology Corporation
HEAD OFFICE Yokosuka, Kanagawa pref., Japan DATE OF ESTABLISHMENT April 1st, 1989
Lighting business has started since 1890. CAPITAL (MARCH, 2013) 10 billion JPY President & CEO of TLT - Tooru SHIBUYA
EMPLOYEES (MAR, 2013) 6,789 people (Consolidated basis) ANNUAL SALE (FY2012) 198.9 billion JPY 1.8 Billion Euro (Consolidated basis) (Euro=110JPY)
Toshiba’s total solution for Intelligent lighting
CEMS, BEMS,HEMS
MODULE OF LIGHT SOURCE AND DRIVER
OLED
SMD, COB CHIP SCALE PACKAGE LED CHIP ONSI WAFER PHOSPHORS MATERIAL/DEVICE FOR GAN DRIVER
Semiconductor & Storage Products Company
CREATING AN “LIGHTING
TLT
FIXTURE, LAMP, LLE
CULTURE”
LIGHTING CONTROL, COMMUNICATION, SENSOR
FOR TOMORROW
Infrastructure Systems Group
History of Toshiba’s Lighting business; over 120 years
1890 Japan’s first Carbon Filament Lamp
HAKUNETSU-SHA
Dr. Ichisuke FUJIOKA Met Mr. Edison in 1884.
1911 Mazda lamp (tungsten filament lamp)
1940 Japan’s first Fluorescent Lamp
1980 World‘s first bulb-type fluorescent lamp “Neoball“
2007
Mr. Shozo TANAKA
TANAKA SEIZO-SHO
E-CORE (LED lamp)
TLT founded
T L T
1875 Two of the Six Great Lamp inventions 1921: Coiled-coil Lamp 1925: Inside frosted Lamp
E-CORE (LED downlight)
1989
2009
1939
TOKYO SHIBAURA ELECTRIC CO. LTD.
1984
TOSHIBA
Announcement of end of production of incandescent lamps in 2010.
2008
March 2010: End to production of incandescent lamps
2010
TOSHIBA SMART LIGHTING VISION Digitization
Ledification
Servitization LIGHTING 2.0
COMPONENTS CONTROL/ SENSOR
LAMP
GATEWAYS
LUMINAIRE
LAMP
COMMUNICATION
SENSOR
LUMINAIRE
« RIGHT LIGHT IN THE RIGHT PLACE AT THE RIGHT TIME FOR PEOPLE »
« LIGHT TO STAY OUT OF DARKNESS »
FUNCTIONALITIES NATURAL LIGHT HARVESTING 20%
CPU
FUNCTIONALITIES
EMERGENCY 20%
EVENT ANALYSIS
INDIVIDUALS ANALYSIS
ENERGY SAVINGS
ENERGY SAVINGS PEOPLE SAFETY WELL-BEING/ HEALTH
MOTION DETECTION 60%
SENSORING
AMBIANCE ANALYSIS
PEOPLE SAFETY
SOCIAL NEEDS
SENSORING
SOCIAL NEEDS
Tomorrow’s Intelligent Lighting PASSIVE LIGHTING
ACTIVE LIGHTING
HOME LIGHTING More comfortable and sensitive
RETROFIT LAMP
TV&LIGHTING CONTROL
TRANSPARENT OLED
REAL LAMP
ENTERTAINMENT LIGHTING COMMUNICATION LIGHT
OFFICE LIGHTING More efficient and imaginative AMBIENT LIGHTING TASK LIGHT
COMFORTABLE INDIVISUAL LIGHTING
FEEL NATURAL LIGHT MEETING SPACE IN LIGHT WALL
OUTDOOR LIGHTING
COMMUNICATION STREET LIGHTS
More safety and intelligent STREET LIGHT
SAFTY LIGHT GUIDE SYSTEM
Toshiba Lighting Europe
Our achievements since 2009
What we have achieved over the past 4 years - Key player in LED lamp Market - Top Distributors in Europe - Established in +75% of European: - Toshiba Market Share estimated at +10% in B2B Lamp market - Increased our LED product line up: X20 - Product produced in Europe: 30%
B2B LED lamp German Market by Manufacturer (Quantity)
Toshiba has 4th position We increase from 4.6% to 9.7% in 1 year Toshiba No. 4 in Germany
B2B LED lamp French Market by Manufacturer (Quantity)
Toshiba has 2nd position We increase from 11.8% to 16.4% in 1 year Toshiba No. 2 in France
From lamps to solutions HEMS / BEMS BOXLIGHT
Lighting Systems EM SOFT OFFICE LIGHTS
Light Sources PLC RECEIVER
2009 MODPLUG STREETLIGHTS
DOWNLIGHTS
2012 PULSE
2014
Toshiba product strategy Real differentiation by segment market Japanese Innovative Technology
European Design & Production Our
Solutions Smart Outdoor
Lamps B2B
B2C
Smart Indoor
Product Strategy based on product segment
17
Our targets
TURNOVER
PORTFOLIO-MIX Lamp Fixturess
10%
Smart Solution Turnover
30% 60% 2013
2014
2015
2016
2017
2018
2019
2020
Toshiba and Landis+Gyr intelligent public lighting solutions
CENTRAL CONTROL OF LIGHTS WEATHER BASED LIGHTING HIGH QUALITY ILLUMINATION SITUATIONAL LIGHTING
OBJECT ILLUMINATION
ACTIVITY BASED DIMMING
100% indirect sales TLT Factory Purchases from TLT Japan Toshiba Lighting Europe
Wholesalers (1)
Distributors (2)
Electrical installers
end customers (1) Electrical wholesaler (2) Lighting Specialist
Long term & strong relationships with our Partners
European Toshiba Lighting Contacts Mr. Thompson (P/TEG)
Mr. Ibi (SVP/TLT) EU Lighting Systems Mr. Seguineau (VP)
Sales Mr. Seguineau (Acting)
EUROPE 1 Günter Manske
UK Nordics Netherlands Turkey Greece EU+
EUROPE 2 Francois Seguineau (Acting)
France Belgium Italy Spain
Marketing & Technology Mr. Maikuma (GM)
Assitant to VP and GM: Melanie Schulz-Bielemeier
Europe 3
Europe 4
Sebastian Recktenwald
Robert Boltendahl
Germany Austria Switzerland
B2C
Operations
Product Planning
Albert van Huet
Noel Marciniak
Marketing Support, PR Channel Marketing
Technology Environment Control Product Control Quality
Rebiha Sadat
European Lighting Association Francois Seguineau Kunio Maikuma
Shiro Ezaki
Sales Strategy
Market focus HOSPITALITY RETAIL
A global leader in three market segments
OFFICE
OUTDOOR
Hospitality & Retail Markets: Today biggest Market – renovation every 3 to 5 years Annual burning hours: Hospitality: 5800h, Shop: 3600h No product differentiation but opportunities for big volume with commodity fixtures Start to approach directly
Office & Outdoor Markets: Increasing markets due to strong energy saving & CO² emission reduction Annual burning hours: Office: 2750h, Outdoor: 4200h Strong regulations: Office: RT2012, (50KWh/m²) 20-20-20 target Differentiation and synergy: Thanks to Toshiba portfolio (L+G, SCD, HVAC, T&D…) Technical fixtures advance technology Direct sales
Toshiba market segment focus (Navigation program)
OFFICE
Commercial Market: 4,2B€ LED Market: 0,6B€
SHOP
HOSPITALITY Estimation based on source: CSIL
Shop Target segment Our targets What:
Tracklight
E-core series
P.Accent PAR20
PACK omni
•Non Food: •Boutiques: < 400sqm •Chain •Activity: • Pharmacy • Telecom • Optical • Hair dress salons • Furniture • book store • Jewel • Cosmetic shop
Who: Gimbal Track
Gimbal recessed
•Owner •Technical manager •Facility manager
Hospitality Target Segment Our targets What: Medium size hotel chains 3 to 4 stars (20 hotels) Bulkhead
PACK omni mini
PACK omni
P.Accent PAR20
E-core series
Who: General Manager
Office Target Segment Our targets
Neogrid
Baselight
Panel
PACK omni
E-core series
What: Renovation ESCO company Real Estate Facility management Medium size companies - 20M€ turnover – 200 and 1000 people Activities: •Car dealers •Banks Insurance •Private University Who: Maintenance companies => top 100 maintenance companies by country with the person of charge of lighting. Maintenance/technical/facility manager
Toshiba Commitment
Innovative & high quality products by market
Dedicated sales & marketing organization
Long term & strong relationships
Dedicated sales & marketing strategy
Synergies with other Toshiba division
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