Presentation Samsung - European Gateways Platform

January 18, 2018 | Author: Anonymous | Category: Engineering & Technology, Industrial Engineering, Logistics
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Samsung Electronics in

Romania

15-09-2011, Rotterdam

Content Short introduction to Samsung Electronics Short introduction to Samsung Electronics Logistics Services

Samsung in Romania Romania, issues, observations, expectations. Questions / comments

2/8

Introduction to Samsung Electronics

3/8

Introduction to Samsung Electronics

4/8

Introduction to Samsung Electronics, continued Samsung is a market leader:

5/8

Introduction to Samsung Electronics Logistics Services

Samsung Electronics Logistics Services (SELS) 

Internal 4PL to Samsung Electronics Europe



Responsible for all logistics activities within Europe





Inland transportation



Customs clearances



25 local warehouses



1 European Spare Parts operation



2 centralised warehouses



Factory distribution

(mainly) asset free

Samsung in Romania Manufacturing 

Assembly of LCD computer monitors and Colour TV



3 sites, operated by 3rd party 



A Korean contract manufacturer for Samsung Electronics

Raw materials supplied via Constanta

Sales Subsidiary SEROM 

Sales office for Romania and Bulgaria



Constanta used as port of entry for all finished goods for Home Appliances Division



Local logistics operations, with Wim Bosman

Factory distribution 

Supply to all Sales Subsidiaries of Europe and Centralized DC’s



Sub contracted to Waberers, LKW Walter, K+N etc.

Romania; issues, observations and expectations, 1

Romania benchmarked: In general, like all listed companies, Samsung needs: 

Reliability and predictability

From a Korean corporate point of view Romania is a European province 

Romania is not benchmarked against Bulgaria or Slovakia



but against all European markets. 

Constanta Port competes with Hamburg, Le Havre, Rotterdam, Gdansk etc



Romania as a gateway competes with “Nederland DistributieLand”

In our business tenders we ask the same questions throughout Europe 

Romania is expected to give same answers as France, UK, Germany

Romania; issues, observations and expectations, 2

Port of Constanta: Samsung recognises opportunities and benefits of Constanta 

Flows rerouted from Port of Koper to Constanta in 2010 / 2011.

Observations and improvement points 



Cost level for Handling and Inland Distribution is high 

Compared to other ports of entry in EU



Not enough competition among operators

Lead times are not reliable enough

Current congestion in Koper port can be an opportunity for Constanta

Romania; issues, observations and expectations, 3

Gateway to Europe: High volumes from factory into Europe 

Cost level per truck considerable higher than Slovakia / Hungary into EU



In-balance in outbound and inbound freight





Always empty leg to factories for all carriers



No local carriers (yet) in Samsung’s portfolio

Improvements to infrastructure to reduce lead time

VAT Korea officially requested to Romania to make VAT deferment possible 

Huge impact on financial supply chain when using Romania as EU gateway 

(importing raw materials and finished goods)

Romania; issues, observations and expectations, 4

Customs: From controlling to cooperation 

AEO-like methods of working (comparable to Netherlands)

Avoid bottlenecks per clearance 

Lean supply chains are disrupted by unexpected delays.

Next steps

Questions and Feedback Thank you

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