Presentations from British Red Cross and Haigh Recruitment

How to get ahead in Analytics Jonathan Moxham – Database Marketing & Analysis Manager British Red Cross

What is an analyst? > Not just a job title… > Business Analyst, Fundraising Analyst, Business Intelligence Developer, Data Planning Manager, Fundraising Insight Manager, Marketing Analyst, Marketing Statistician, Strategic Marketing Analyst, Database Executive, Reporting Analyst, Database Marketing Officer, Fundraising Database Manager, Web Analytics Manager, Fundraising Researcher, Strategic Insight Analyst

> Definition of an analyst: Workers who use statistics, rigorous quantitative or qualitative analysis, and information modelling techniques to shape and make business decisions

What is the job of an analyst in Fundraising? > Performance monitoring > Campaign reviews, KPI reporting

> Financial and supporter volume forecasting and predictive analysis tools > Life-time Value Analysis and Modelling > In-depth attrition analysis tools > Trend and benchmarking reporting > Supporter and Company Profiles > Segmentation

Types of analyst role in Fundraising? > The All Rounder (£25k - £45k) > > > >

Database Manager, Fundraising Analyst MS Excel/Access, SQL, Fundraising Database Management skills Not devoted to analysis, selections/imports/development role too

> Data Analyst (£25k - £32k) > > > >

Entry Level - Graduates with a numerate degree Bright, enthusiastic, excellent communications skills Understanding of reporting tools e.g. Business Objects, Excel, Tableau Strong desire to work in the sector or cause

Types of analyst role in Fundraising? > Senior Data Analyst (£32k - £39k) > 3 – 5 years experience > Understand the workings of the business through structure and flow of its information > Experts in data creation, manipulation, interpretation and use > Project management > Strong analytical ability

> Data Analysis Manager (£37k - £50k) > > > > >

7 – 10 years experience Coaching and staff development Strong consulting and relationship skills. Demonstrates business value of analysis Statistical Analysis and Modelling experience (SPSS/SAS)

Types of analyst role in Fundraising? > Strategic Insight Analyst (£40k - £55k) > Technical adept (SAS, SQL, SPSS) > Strong relationship and consulting skills > Able to make analysis progress >

Drive, intellect, ambition, curiosity

> Qualitative and Quantitative analysis experience

> Head of Analysis/Insight/IG (£40k - £70k) > > > > >

Champion analytical techniques and technologies Strong business acumen and appreciation of analytical techniques Great people skills Establish long term strategies and specify how to achieve them Provide guidance to IT

Analyst – Market Trends > Demand is high > Competition is high > … but the number of analysts are low > Salaries are going up

> Functions, roles, and descriptions are changing > Technology is changing, data volumes and complexity going up

Analyst – Market Trends - Commercial

Harnham Search – Salary and Data Guide 2012

Strategies for recruitment > Recruitment Agencies > Datatech > Progressive > Direct Recruitment > Harnham Search > Flow Claritas > Harris Hill > Networking, social media, head hunting > Selling the positives of the sector

HOW TO GET AHEAD IN ANALYTICS DAMION DEANS HAIGH CONSULTANTS

• WHAT MAKES A GOOD ANALYST? • RECRUITMENT BARRIERS • SALARY GUIDE • WHAT MAKES A GOOD CV AND SOME WIDER RECRUITMENT TIPS

WHAT MAKES A GOOD ANALYST? 

ENQUIRING MIND - CONSTANTLY LEARNING

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STATISTICAL & ANALYSIS KNOWLEDGE

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COMMUNICATION SKILLS

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TECHNICAL SKILLS: • SAS • SQL • SPSS • VBA, etc COMMERCIAL SENSE

RECRUITMENT BARRIERS 

GRADUATES

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RECRUITMENT ‘PROCESSES’

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UNREALISTIC EXPECTATION • CLIENTS • CANDIDATES

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SKILLS-SETS

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RECESSION

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IMAGINATIVE APPROACH

SALARY GUIDE

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Grade Commercial

Charities

Entry level Junior Analyst (1-3 yrs) Data Analyst (3-5 yrs) Senior Analyst (5-10 yrs) Analyst Manager Director of Insight

£17-23K £22-28K £28-36K £36-45K £38-60K /

£21-25K £25-32K £32-45K £45-70K £60-85K £85-130K

WHAT MAKES A GOOD CV 

THE BASICS

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CONCISENESS

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GAPS

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DO JUSTICE TO YOUR EXPERIENCE & CAREER

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BE INTERESTING. NOT QUIRKY.

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YOU DO NOT NEED TO HAVE JUST ONE CV

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DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’

RECRUITMENT TIPS 

RESEARCH YOUR TARGET

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BE AWARE OF TIME DELAYS

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DEADLINES & APPLICATIONS

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FOLLOW UP

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NETWORK