Process Of The Contestants
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Description
Facebook Social Photo Contest
Mechanics Of Facebook Contest Photo contest: Mùa Hè Yêu Thương Time: 14.06.2013-14.07.2013
•Facebook Users share one photo with small description •Competitors call their friends to like their submission •The result base on the number of Like of each submission •Result announcement on 14.07.2013
Key Visual
Mechanics Of Facebook Contest Step 1 Facebook Users like Sharp VN page
Step 2 He/she fill in the registration form
Step 3 He/she agrees with the terms and conditions
Step 6
Step 7
Request competitors to public their submission
Photos are voted by other Facebook Users (have to like Sharp VN page)
Step 5
Step 8
He/she write a small description for the photo
Competitors call their friends to like their photos
Step 4 He/she uploads his/her photo from computer or Facebook account
Step 9 Announce the result on 14.07.2013
Process Of The Contestants Non-fans are required to Like the page before they submit or vote
Nonfan View
Process Of The Contestants Fan View After Like SHARP Facebook Fanpage, fans will see other submission Result
Prizes Terms & Conditions Fans click in Register section to submit their photos
Process Of The Contestants Submission Form After fans click the Register box, they can see the form of submission Upload photos area Personal information Personal statement (~ 50 words)
Process Of The Contestants Contestants can share their submission on the wall through the app anytime to grab more attention
Term and condition for The Contestants
Process Of The Contestants
Admin Checking Submissions will be checked by SHARP before they are offically submitted on SHARP Facebook fanpage
Process Of The Contestants Submit Successfully Their submissions will appear as in the Fan view page. When Facebook users click the photos, it will automatically zoom in.
Process Of The Contestants Inviting Friends Contestants are encouraged to invite their friends to participate the contest by voting or making their own submission
Process Of The Contestants Sharing Option Contestants can comments on the photo of other submission
Weekly Announcement Every week, Sharp will announce a winner for getting most increasing likes in that week ( throughout 4 weeks of the contest )
Real Simulated App Test • www.facebook.com/sharptest/ • This is the beta test of this app and can work like a real contest. • Users are required to like before entering the contest.
Example Submissions
Example Submissions
Example Submissions
Prizes (reference) Based on the number of Like Submission with highest Likes get the total prize
Highest points: TV LCD SHARP LC-32LE340M (6,700,000 vnd)
5 following: A combo of ricecooker KS-19EV"MV"and jarpot (KPA16SV) (930,000+700,000 = 1,630,000 vnd x5)
Prize of SHARP for the most creative submission: A portable CD player GX-M10H (5,200,000 vnd) – Picked by Sharp
Weekly prize: gift away of SharpVN. (the most increasing Likes in a week):
Total prizes cost: 20,050,000 vnd
Demo page view for Prizes
Demo Weekly Prize
Weekly Prize will be announced on Friday of every week during the contest.
Communication Framework
Facebook seeding: post on recommended Facebook page to spread out the information about the contest
Facebook ads: ad banner on Facebook to attract non-fan Facebook users Facebook fan page management: 3 posts/day and keep interaction with customers, fans of Sharp
Sharp VN
Facebook Seeding Post
01 GIẢI NHẤT Bài nhiều Like nhất TV SHARP 32”LCD
01 GiẢI ĐẶC BIỆT Bài thi sáng tạo nhất Máy CD xách tay cá tính
05 GiẢI PHỤ Bài có Like cao tiếp theo Combo nồi cơm điện và bình thủy
04 GiẢI TUẦN Bài năng động nhất trong tuần
Các bạn ơi, hiện nay SHARP có tổ chức một chương trình là MÙA HÈ YÊU THƯƠNG trên Facebook SHARP Viet Nam từ ngày 14/06/2013 đến ngày 14/07/2013. Thể lệ cuộc thi: Các bạn đăng kí và gửi ảnh của các thành viên trong gia đình (hoặc chính bạn) với các sản phẩm SHARP và thêm lời bình cho bức ảnh (~50 từ). Hãy tham dự cuộc thi ngay hôm nay để có cơ hội nhận các giải thưởng hấp dẫn. Hãy thể hiện đam mê nghệ thuật nhiếp ảnh của mình và giành chiến thắng với cuộc thi SHARP “Mùa Hè Yêu Thương”. Tham gia ngay từ hôm nay. Mọi chi tiết xem thêm tại Facebook SHARP Vietnam và www.sharp.vn
Facebook Ads Facebook Ads Banner
Tham gia Mùa Hè Yêu Thương ngay hôm nay để nhận những phần quà từ SHARP
-Possible Categories • Activities: Cooking, Event Planning, Food & Dining, Literature/Reading •Business/Technology: Real Estate, Small Business Owners •Family Status: Parents •Interest: Beer/Wine/Spirits, Entertainment(TV), Helth&Wellbeing, Home&Garden, Pets •Movie/Film •Music •Retail/Shopping: Beauty Products
Web banner demo
Communication Framework Interaction with customers: get feedback, response from customers to address their needs
Sharp Brand, sales: attract people’s awereness, rise the sales
VN
Fans, advocates: increase fans through the contest
RECOMMENDED FACEBOOK FAN PAGES No
Facebook page
URL
Fan base
Content theme
1
Nhat ky
http://www.facebook. com/nhatky
901K
Emotion, daily news, entertainment
430K
Inspirational quotes, funny stories, entertainment
459K
Love stories, funny stories, entertainment
331K
Inspirational stories, entertainment
550K
Inspirational stories, entertainment
2
http://www.facebook. Nhung cau noi bat com/nhungcaunoibat hu hu
3
www.facebook.com/h oidocthan
4
5
Hoi doc than
http://www.facebook. Hoi Tho va Nu Cuoi com/hoithovanucuoi20 11 Hay noi nhung loi yeu thuong
https://www.facebook. com/Loi.Cua.Trai.Tim
EXPECTED OUTCOME No
Item
KPI
1
Facebook fan base
Reach 12,000 fans
2
Facebook fan page
3 posts/day
3
Facebook ads
3,000 clicks
View more...
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