Product Presentation

Digital Movie Rentals Target a broad audience with the gift of instant entertainment. Digital Movie Rental Cards make it easy to connect your brand with thousands of popular online movies and television shows, from today's newest releases to the classics of yesterday. •This reward provides on-demand access to stream digital content, quickly and easily, on hundreds of popular devices. •Consumers are switching from physical media to online movies in record numbers. •Digital movies have a high-perceived value up to $10.99, including new releases. •This reward gives customers an experience they’ll remember and appreciate.

Digital Rewards Online Power, Real-World Reach

Industry-Leader in Digital Movies Our platform connects users with access to CinemaNow, an industry leader in on-demand streaming. This mobile optimized platform is at the cutting-edge of both ease of use and breadth of content. •CinemaNow has a catalog of 35,000 feature-length films, television programs, and more — including new releases and popular classics. • The platform can be accessed on hundreds of today’s most popular devices — from smartphones to smart TVs, tablets, computers, game consoles, and beyond. • Recipients can rent any film or TV show up to $10.99 in value, including high definition content. • Rentals are even available for offline playback, for those who want to view their selection on the go.

Digital Movie Rentals Online Power, Real-World Reach

Why Choose Digital Movie Rentals? Online video has become part of our lives as a primary source of entertainment. While all types of disc-based media are seeing sales decline, digital movie streaming is experiencing rapid growth. Streaming media is the future of content consumption but available to offer as a high-perceived value reward today. •Consumer spending on digital movies rose more than 30% during 2014 to $1.55 billion from $1.19 billion in 2013. – Digital Entertainment Group •Online video consumption increased by nearly half (43 percent) from 2013 to 2014. – Adobe Digital Index •Americans spend 3.2 billion hours watching online movies annually, according to IHS iSuppli. •It is projected that electronic home video revenue will exceed that of physical home video in 2016. – PwC

Digital Movie Rentals Online Power, Real-World Reach

What is a Digital Movie Rental Card?

The Design

The Reward

The front of the card features your logo and custom

The back of the reward card clearly displays the reward

artwork printed in full color.

the user will receive.

The Website

The Code

This is the website address that users will visit to redeem

Users enter their unique reward code on the website and

their reward.

follow the on-screen instructions to redeem their reward.

Digital Rewards Online Power, Real-World Reach

How It Works

Customers receive your offer

They visit the website

They visit the digital movie

Customers enjoy their gift

via a branded card or

provided and enter the

storefront and select a

courtesy of your brand.

product.

reward code and email

movie to rent, checking out

address.

with the reward information provided.

Digital Rewards Online Power, Real-World Reach

The User Experience In a connected world, user experience is everything. By carrying branding throughout the process to redeem the reward, you can extend your brand’s presence in every detail of the promotion. By incorporating a fully skinned accompanying redemption experience, your company can easily implement cross-channel touch points in a creative, layered campaign. • The redemption website can be branded with your logo and messaging. • Redemption process can be optimized for most mobile devices and tablet computers. • Full landing pages also available to extend your branding and messaging.

Digital Rewards Online Power, Real-World Reach

Beyond Cards Digital Rewards work anywhere and everywhere. Super versatile, all you need is a code to deliver a successful solution for your brand. Online Campaigns – Cut costs even further and include reward codes in emails or provide them for completed online purchases or desired actions. On Packaging – Easy and inexpensive to implement, codes can be printed within packaging, as a label on packages and beyond. At The Register – Reach customers at the transaction level by delivering codes on receipts or via Catalina coupons at the register. Direct Mail – When you print codes on direct mail, the total cost of a rewards campaign could be less than the cost of shipping any other item.

Digital Rewards Online Power, Real-World Reach

Promotional Uses

Digital Rewards Online Power, Real-World Reach

Targeting The Right Audience Many industries can benefit from Digital Movie Rental Cards. They are a particularly good fit for Retail, CPG and Entertainment but also Universities, Banking and Travel & Tourism as a strong gift with purchase, onpack or in-pack or event giveaway. Widely desirable and of high-perceived value, this reward can be used to target adults of all ages. Compact and inexpensive to distribute, Digital Movie Rental Cards are great for: •In-store giveaways •Gift-with-purchase •On-pack or in-pack premiums •Event offering •Job fairs •Employee Incentives …and more!

Digital Rewards Online Power, Real-World Reach

Rapid Consumption and Adoption While online streaming has grown across all demographics and devices, it’s especially seen a surge with smartphones and the millennials who are glued to the devices and check them an average of 45 times a day.* Offer a reward that ties into what they love to bring even more value to your promotions. •Online video consumption on smartphones had a 59% faster growth rate than consumption on tablets from 2013 to 2014. – Adobe Digital Index •Smartphone online video viewing has surpassed tablet video viewing. – Adobe Digital Index •On an average day, 98% of 18- to 34-year-old smartphone owners use their phones to watch video, compared to 56% who use a computer, 81% a TV, and 19% a tablet to watch video. •– Isos survey •34% of millennials watch more online video than TV. – New York Times •Online TV consumption grew 388% from 2013 to 2014. – Adobe Digital Index

*SDL

Digital Movie Rentals Online Power, Real-World Reach

In Good Company Digital Reward Cards have powered promotions for some of the world’s most well-known and respected brands spanning all industries.

Digital Rewards Online Power, Real-World Reach