Q1 2014 - Channel 4 Sales

Film4

Quarterly Update Q1 2014

Film4 Highlights

Film4 is now the 7th biggest digital channel, in terms of share, for ABC1 Men and 5th biggest for Men

Film4 is by far and away the biggest film channel, watched by more people than all of the Sky Movies channels put together

Film4 viewers are commercially receptive. They find ads interesting to talk about (index=141) and often notice products/brands in TV programmes/films (index=138)

Film4 consistently performs well for light viewers, with January being Q1’s best month with an index of 117

Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire & FHM)

Across Q1, Film4 had an average monthly reach of 24m for individuals, beating Sky Movies average monthly reach of 10.7m

Sources: BARB/Advantedge Q4 2013/GB TGI 2013 Q4 (July 2012 – June 2013) base = adults, viewers defined as all adults who state Film4 as 1 st favourite channel

Our Programming

Film4 offers more than double the combined reach of all Sky Movies

Source: BARB/Advantedge. Q1 2014, reach condition = 3 consecutive mins.

…and has a higher monthly reach than competing media ABC1 Men avg. monthly reach (000s) Q1 2014

Source: BARB/Advantedge Q1 2014. GB TGI 2014 Q2 (Jan – Dec 2013) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more)

Top Rating Films Adults

Rank

Programme Title

Date

TVR Adults

1

FILM: FAST & FURIOUS 5 (2011)

28/03/2014

1.4

2

FILM: DIE HARD 4.0 (2007)

06/03/2014

1.4

3

FILM: PAUL (2011)

17/02/2014

1.3

4

FILM: GHOST (1990)

10/01/2014

1.3

5

FILM: THE EAGLE (2010)

23/01/2014

1.3

6

FILM: KNIGHT AND DAY (2010)

08/03/2014

1.3

7

FILM: INDEPENDENCE DAY (1996)

23/02/2014

1.3

8

FILM: UNKNOWN (2011)

23/02/2014

1.3

9

FILM: HANNA (2011)

24/03/2014

1.2

10

FILM: SANCTUM (2011)

24/02/2014

1.2

Source: BARB/Advantedge, Q1 2014, Highest Occurrence

Film4 viewers are commercially receptive & career minded Film4 Viewers… •

Are commercially receptive and enjoy TV ads as much as programmes (index=152), find ads interesting to talk about (index=141) and often notice products/brands in TV programmes/films (index=138)

•

They also tend to go for premium rather than standard goods/services (index=135) and are influential amongst peers, buying new products before most of their friends (index=114) and usually being the first to know what’s going on (index=118)

•

Film4 viewers are career minded, agreeing that work is a career, not just a job (i=106). They want to get to the very top of their career (index=130) and they like to take risks (index=106)

•

They are also image conscious. Film 4 viewers like to stand out in a crowd (index=118), have a very good sense of style (index=118) and like to keep up with the latest fashions (index=111).

Source: GB TGI 2014 Q2 (Jan – Dec 2013) base = adults, viewers defined as all adults who state Film4 as 1st favourite channel

Other Research

A clear, distinctive brand image “Film4 feels more highbrow. Rather than watching a blockbuster on ITV, it feels a but

more credible watching a film on Film4. It’s got a bit of a stamp of approval on it already” (Female18-29 London)

“Subtle, quirky, cerebral, intelligent”

Film4 brand values Expertise Passion Creativity British

(Male 30-54 London)

• Film4 films are more accessible than often expected • Credibility of the brand elevates the status of the channel • Intelligent but not elitist • Enables a relationship of trust • It stretches experience – new discoveries with Flim4

Consumers are spending more on in-home leisure ‘We see no reason why film TV watching at home will decline. Indeed the quality and appeal of film watching in the comfort of our living spaces is only set to rise as ownership of high quality screens that ever more impressively rival the cinema increase and as access to films at home multiply.’

Source: Future Foundation ‘Film and Cinema – Consumer engagement with films at home and in the cinema (May 2013)

Film4 has a strong male profile

Source: BARB/Techedge, Q1 2014

What’s coming up Q2 2014

Handsome Devils

The Lincoln Lawyer

X-Men: Wolverine

Limitless

The American

Film4 shows off some seriously good-looking films, starring some of Hollywood’s hottest leading men

Haywire

Champion Action

Top Gun

Red

The Gray

The Three Muskateers

The Transporter

Film4 airs some powerful, hard-hitting action films including The Three Musketeers, The Gray and Colombiana

Colombiana

Shooter

GI Joe The Rise of The COBRA