Radio City Media Pack

Media Pack Q2 2014

MORE THAN JUST MUSIC

WE ARE LIVERPOOL

No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton & Liverpool commentary Reflecting and reporting Liverpool’s £2 billion regeneration

OUR FAMILY Transmission Area Liverpool, Merseyside & North Wales

Core audience: 15-44 year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside.

Core audience: Female 35+ year olds Playing the best ‘60s, ‘70s & more; news, traffic and travel, and local information

Core audience: Male 35+ year olds

Sport, news and debate with the greatest hits from the past 4 decades.

Age 15-44 Married / living as married Working full time Buying own home Have children in the household aged 0-15

Age 35+ Married / living as married Social Class C2DE Rent home Some with children 0-15 in the household / some with children left household

Male 35+ Breakfast & Drive : 100% News & Sports Talk Daytime : News & the greatest hits from the last 40 years. Evenings : The greatest hits & Pete Price Phone-in from 10pm

SPORTS COVERAGE Live Commentary from all Everton & Liverpool games 4 Merseyside Legends

Ian St John John Aldridge Graeme Sharp Ian Snodin

All live on Radio City 96.7 & City Talk 105.9

OUR BREAKFAST SHOW Radio City has the No.1 Local Breakfast Show Getting the region up, ready and on the way to work & school Weekly reach of 250,000 adults aged 15+ per week

OUR REACH Radio City / Magic 1548

City Talk

Population – Adults 15+

Radio City & Magic 1548 = 1,853,000 City Talk = 1,610,000

OUR REACH 231

250

All Adults

15 - 24

25 - 44

45+

189

Population (000s)

1,853

290

556

1007

Weekly Reach (000s)

521

101

189

231

Percentage Reach %

28%

35%

34%

23%

4 Week Reach

781

151

282

346

Percentage %

42%

52%

51%

34%

Weekly Reach 000's

200

150 101 100

50

0

15-24

Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

25-44

45+

OUR REACH

284

237

Weekly Reach (000's)

300

286

235

250 200 150 100 50 0 ABC1

Female Male Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

C2DE

RADIO CITY We reach more people than any other local radio station…

600 521 500

…Including BBC Radio Merseyside

Reach/AIR 000's

439

398

400

335 300 228 174

200

114 100

0 Radio City, City Talk & Magic 1548

Radio City

Smooth NW

BBC Radio Merseyside*

Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

Juice FM*

Heart NW (was Real)

Capital North West & Wales (Was Heart)*

v LOCAL COMPETITION 300

Weekly Audience (000’s) Age and Gender Breakdown

284 265

250

Radio City, Magic 1548 & City Talk Radio City Heart NW (Was Real) Smooth NW (Now Heart) Juice FM* Capital North West & Wales (Was Heart)*

237 229 204 194

Reach 000’s

200

150

130

134 118 115 101 95

98

100

90

84

97

61

92 73

65 49

45

50

102

92 88

95

74

69 39

34

28

112

46 29

27

38 24 26

24

21 21

11

0 Men 15+

Women 15+

Age 15-24

Age 25-34

Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

Age 35-44

Age 45-54

Age 55+

DIGITAL MEDIA 113,773

129,372

July 2014

10,168 Users : 113,773 Sessions : 153,616 Views : 585,402 Average Time on Site : 1min 33sec

TOTAL DIGITAL AUDIENCE 402,186 80,185 2,288

All figures are accurate at time of publication

66,400

25-54 Year Olds 307,000 every week 35% of all in the area 548,000 over 13 weeks

Home Owners 366,000 every week 28% of all in the area 690,000 over 13 weeks

Car Owners 407,000 every week 29% of all in the area 764,000 over 13 weeks

Adults with Kids 0-14 196,000 every week 37% of all in the area

349,000 over 13 weeks

Main Shoppers 386,000 every week 26% of all in the area 733,000 over 13 weeks

15 - 24 Year Olds 101,000 every week 35% of all in the area 185000 over 13 weeks