Reader Behaviour

Reader Behaviour

Newspapers are popular with all demographics Reaching nearly three quarters a week

73%

71%

73% Adults every week

71% Female main shoppers every week

Source: NRS Jan 13– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro

76%

75%

76% ABC1s every week

75% 15-34 men every week

Even among younger audiences

64% of 15-19s read across the week

72% of 20-24s read across the week

Social media has not displaced newspapers but supplemented it

Source: NRS Jan 13– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro

65% of 15-24s working 8+ hours per week read across the week

And female audiences

15m 10m

Women who read a women’s magazine in a week Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

Women who read a newspaper in a week

Newspapers are enjoyed across the day

61

46

29 24

22

Breakfast

Morning

Source: BMRB/Newsworks research/weekdays (base women)

Lunchtime

Afternoon

Evening

Readers revisit their paper several times a day

3

Pick ups everyday

Source: BMRB/Newsworks research/weekdays (base women)

Digital newsbrand involvement is approaching that of print

1hr 55mins Online Readers 2hrs 37mins

3hrs 47mins Print Readers 3hrs 49mins

2010

Source: IPA Touchpoints: Time spent, weekly

2012