RenoMark Presentation

The RenoMarkTM Advantage

Canadian Renovators Council May 28, 2011

RenoMarkTM

RenoMarkTM locals  32+ local markets and 8 provinces             

Greater Toronto Area Calgary Edmonton Central Alberta (Red Deer) Saskatoon Manitoba (Winnipeg) Durham Region Greater Ottawa Greater Dufferin Peterborough & The Kawarthas St. Thomas & Elgin Niagara Greater Windsor

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Regina London Greater Vancouver

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Waterloo Region Simcoe County Central Vancouver Island (Nanaimo) Chatham-Kent Quinte CHBA-Sea to Sky Hamilton/Halton Haliburton Central Okanagan New Brunswick & PEI Lethbridge Guelph Pending Lanark-Leeds Central Nova Scotia

RenoMarkTM Awareness  Reno & Décor magazine “renovation is top reason homeowners borrow with home equity line of credit”

RenoMarkTM Awareness  Home Décor and Renovations magazine – national column “illegal contracting creates problems for consumers, costs jobs and income, undermines our continuous efforts to build a professional industry …”

-- Vince Laberge, CHBA President

Local Leadership BILD  Rona rebates more than $160,000 to participating RenoMark contractors  Summer / Fall radio and print ad campaign  RenoMark focused magazine

Local Leadership Simcoe County  RenoMark presentation at May Dinner Meeting  Positive outcome Building Officials from five townships in attendance requested future presentation to educate municipalities about RenoMark and discuss distribution of RenoGuide at Municipal Offices

Local Leadership Central Vancouver Island  newly formed Renovation Council for CVI organizing first annual “Parade of Homes & Renovations”  Obtained approval from city officials and RenoGuide distributed in five municipal offices (so far)  RenoMark logo is prominently featured in monthly CHBA Coastal Living full page advertorial in one of our local newspapers  Reno Council brainstorming ways to further inform the public about the RenoMark program

Local Leadership Greater Vancouver

Local Leadership

Local Leadership

Local Leadership Regina  Local supplier that deals with contractors on daily basis provided with renovator membership package featuring materials used to promote the RenoMark with consumers. Staff to follow up directly with firms

Local Leadership  Extensively promote RenoMark logo through print advertising in local newspaper, the Leader Post, as well as on their electronic Leader Board at the Rider Games, and on both their website and Regina websites

Local Leadership

Local Leadership

Local Leadership Greater Ottawa  Sixteen retailers now distribute in addition to news papers semi-annually and trade shows.

Local Leadership Calgary

Local Leadership Hamilton Halton

 Illuminated sign HHHBA headquarters  Strong motivated chair to head up renovators council

Initiatives moving forward  Major overhaul renomark.ca  National social media campaign  Coordinate national RenoMark membership drive

Social Media  Engage all RenoMark locals and contractors  Expand the online community to reach homeowners across Canada  Provide a platform for members to promote their business and have a direct connection to homeowners  Allow homeowners to follow and participate  Show information that homeowners will be interested in that they can't find anywhere else

Social Media

 National in scope  Editorial will focus exclusively on renovation  Local leadership  Local events

Facebook.com/renomark

Social Media

Twitter.com/renomark_ca

Social Media

 Create hype around events and successes

Thank you