Good practice of Rural Tourism example from Slovakia Malvina Gondova manager National Rural Development Network Slovakia
Rural Tourism and Agri-tourism Basic characteristics • • • • • •
Diversion from the mass tourism Holiday in healthy environment, Return to traditional values typical for rural areas, Active time spending, Care for health and family, Involvement of local inhabitants
Rural Tourism and Agri-tourism Tourism generally is a constantly growing branch with strong economic potential Effects in rural economy: For rural areas it offers new jobs, creation of GDP, income in local taxes, consumption directly in the region, new infrastructure, new services, interest in cultural heritage and traditions, better look of villages and landscape, introducing new technologies, increasing of living standard for inhabitants, balancing regional disparities
Rural Tourism and Agri-tourism Assumptions for rural tourism development in Slovakia: Primary and secondary offer of tourism at the whole area of
Slovakia (different natural amenities, rich cultural and historical heritage, tourism infrastructure). Strategic position Disposable work power directly in regions
Support of Rural Tourism and Agritourism in Slovakia • 1995-2000 – Ministry of Agriculture SR, state subsidy for diversification of agricultural activities, reconstruction of buildings for rural tourism and agri-tourism activities, buidling of supplementary services, training and education programmes • Phare projects, foundations, funds – building of tourism infrastructure – information and communication systems, promotion materials, trainings and education • 2000-2004 – SAPARD programme – diversification of agricultural activities in rural areas • 2007-2013 Rural development programme SR
Rural Tourism support in present programming period – Rural Development Programme 2007-2013 Axis 3 311 Diversification into non-agricultural activities 313 Encouragement of tourism activities Part A • Reconstruction and modernisation of low capacity accommodation facilities with a maximum capacity of 10 beds • Re-building of sections and extensions of family houses and other idle property to low capacity accommodation facilities with a maximum capacity of 10 beds • Construction, reconstruction and modernisation of camping type accommodation Part B • Marketing of rural tourism services.
Measure 3.2.B
Rural Tourism support in present programming period – Rural Development Programme 2007-2013 LEADER Rural tourism development and support plays important role in every developemnt strategy of Local Action Groups. Activities of measures form Axis 3 are eligible for implementation under Axis 4 Leader
Rural tourism needs permanent innovation
• • • •
Inovation of thinking Inovation of strategies Inovation of products Cooperation
Cooperation in Rural Tourism Cooperation among the businesses, local government and tourism subjects - common projects and surveys, - common information system of the destination - common promotion (promotion materials, exhibitions, etc.) - creation of common tourism product - information exchange, - coomon representation of association members State support of zonal and regional tourism associations Amendment of the Law on Tourism No. 386/2011 from 19.10.2011 introduces the state support for associations depending on amount of tourism overnight taxes in the area
Zaježová
zdravá strava a zdravý životný štýl remeslá environmentálne programy osobnostné rozvojové programy relaxačné a sebapoznávacie programy
Víkend na Sekieri - výroba drevených šindľov
Víkend na Sekieri - umelecké fotografovanie pre začiatočníkov Veľkonočná píšťalková víkendovka Bylinková víkendovka: Lesná záhrada Kosecká víkendovka na Sekieri
5 živlov - detský tábor na Sekieri Prírodné staviteľstvo Plstíme v Zaježovej Keramický tábor pre rodiny s deťmi
Thank you for your attention!
Malvina Gondova
[email protected]
