SIA Albany VP PPT Presentation Bob Lunnon With New Website

Membership and Club Development Bob Lunnon National Vice President

Current Situation - 2014 • 25 Clubs formed in 53 years since 1960 • 3 Clubs in suspension – Newcastle, Illawarra, Alice Springs • Now 22 Clubs in 2014 • 5 new Clubs in past 12 years – Capricornia, Kununurra, Bunbury/Margaret River, Albany, Southern Gold Coast • Declining membership, particularly since 2009

Current Situation - 2014 • Peak membership was 1375 in 2001 • Overall membership decline of 310 to 31 July 2014 • Our biggest cities generally reflect the greatest decline • Net loss of 68 members since December 2012, 76 since December 2013 • Some regional areas have increased membership, particularly WA and NT

BREAKDOWN OF TOTAL MEMBERSHIP BY STATE AT 31 JULY 2014

STATE

CLUBS

TOTAL MEMBERS

ACT

1

16

NSW

3

147

NT

1

50

QLD

8

363

SA

1

75

TAS

2

106

VIC

1

94

WA

5

214

TOTAL

22

1065

PERCENTAGE 1.5% 14% 4.7% 34% 7% 10% 8.8% 20% 100%

DISTRIBUTION OF CLUBS AND MEMBERS AT 31 JULY 2014 CLUB

ADELAIDE ALBANY ALICE SPRINGS BRISBANE BROOME BUNBURY/MARG RIVER CAIRNS CAPRICORNIA CANBERRA DARWIN GOLD COAST HOBART ILLAWARRA KUNUNURRA LAUNCESTON MELBOURNE NEWCASTLE PERTH SOUTHERN GOLD COAST SUNSHINE COAST SYDNEY CITY SYDNEY NORTH SYDNEY SOUTH TOWNSVILLE WHITSUNDAYS TOTAL

2001 31/12/2001 88 N/A 35 88 32 N/A 80 N/A 37 46 85 48 Suspended 29 39 157 27 80 N/A 47 286 65 41 26 20 1375

MEMBERSHIP 2012 2013 31/12/2012 31/12/2013 84 87 24 24 Suspended N/A 84 85 58 53 15 15 95 96 18 18 21 23 41 44 88 88 73 74 N/A N/A 26 24 36 37 91 94 Suspended N/A 77 78 N/A N/A 47 47 122 124 52 52 18 18 42 39 21 21 1133

1141

2014 31/07/2014 75 25 N/A 79 76 16 91 16 16 50 48 73 N/A 22 33 94 N/A 75 35 37 84 49 14 36 21 1065

Current Situation - 2014

• City Clubs difficulty in retaining/developing new members • Competitive environment: associations, luncheon clubs, large company indifference (airlines, hotels) • Some regional Clubs retaining/developing new members • Different environment, travel and tourism is key industry, smaller company involvement • We are at a crossroads with overall membership development

Forward Planning Opportunities 2014-2019 • • • •

Strategic Plan 2013-2018: Whitsundays 2013 Club Business and Financial Plans: Cairns 2012 Membership and Club development Regional areas represent better opportunities than cities for both Membership and Club development as SKAL is unique • Target regional tourism body cooperation and membership to maximise opportunities

Membership and Club Development Opportunities Member Classifications – SKAL International By-Laws March 2014 • Aviation: airlines, airports, IATA • Maritime: passenger shipping, sea ferries, sea ports • Inland Waterways: lake/river steamers, yachts, sightseeing operations • Railways • Autocar and Coach Companies • Car Hire Companies

Member Classifications – SKAL International By-Laws March 2014 • Hotels, Motels, Tourist Accommodation: holiday villages, clubs and camps • Hotel Chains: tourist apartments, camping sites • Travel Agents and Tour Operators • General Sales Agents • Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations • Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters

Member Classifications – SKAL International By-Laws March 2014

• Various Tourist Organisations: travel/tourism education, congress/convention centres/organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions • Travel/Tourism Consultancies • Travel Insurance • Restaurants, Golf Clubs, Spas

Club Business and Financial Plans 2014-2015 – Situation analysis, including current membership – New membership development plans and activities; and funding requirements – Public and media relations strategies and activities – Goals, objectives and succession planning – Finance plan including income and expenditure – New Club development plans and activities; and funding requirements – Template provided, due 31 October 2014

New Club Development 2014-2019 (Strategic Plan 2013-2018) • New South Wales Primary: Possible reinstatement of Newcastle and Illawarra, Coffs Harbour, Port Macquarie, Gosford/Central Coast, Blue Mountains, Port Stephens Secondary: Hunter Valley, Dubbo • Northern Territory Primary: Possible reinstatement of Alice Springs Secondary: Katherine • Queensland Primary: Mackay, Outback Queensland, Port Douglas, Noosa Secondary: Granite Belt

New Club Development 2014-2019 (Strategic Plan 2013-2018) •

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South Australia Primary: Port Augusta, Port Lincoln, Fleurieu Peninsula, Barossa Valley Secondary: Whyalla, Glenelg, Mt Gambier, Kangaroo Island Victoria Primary: Bendigo, Ballarat, Albury/Wodonga, Geelong, Mornington Peninsula Secondary: Bairnsdale, Victorian High Country, Great Ocean Road Western Australia Primary: Geraldton Secondary: Kalgoorlie

Member Retention and Development 2014-2019 • • • • • • • •

(Strategic Plan 2013-2018) Position Descriptions for Committee members (Club Statutes) Succession planning for Committees Membership Development Officer on Committee (1 or 2) Welcome/congratulatory letter for all new members with SKAL information kit Use of SKAL signatures in emails wherever possible Regional tourism body cooperation and membership Jobs Section on Club/SKAL websites (possible sensitivities) Quality/quantity and member retention primary focus