SMC -10 -HEC - Higher Education Commission

10th Scholarship Management Committee Meeting under USAID funded Merit and Needs based Scholarship Program 2nd November 2011

1

Agenda of the Meeting I.

Welcome by the Chairman, SMC

II.

Presentation of Scholarship cases by participating Institutions under UASID funded Merit & Needs-Based Scholarship Program 1. 2. 3. 4. 5. 6.

7.

III.

Sukkur Institute of Business Administration, Sukkur PMAS- Arid Agriculture University, Rawalpindi Institute of Business Administration, Karachi Institute of Management Sciences, Peshawar Lahore University of Management Sciences, Lahore SZABIST, Karachi Quaid-e-Azam University, Islamabad

Any concerned matter with the approval of Chairman, SMC 2

Scholarship Cases Summary (As Per Revised Scope) S#

1

Scholarship Program

UASID Funded Merit & Needs Based Scholarship Program

Total Scholarships

Awarded

Presented in this meeting

1807

1440

155

The remaining 212 will be presented in Next SMC 3

Geographical location Program beneficiaries

Communication Campaign

Audience Segmentation

  

 

Pakistani Youth of the age group (17-23) Higher Secondary Students belonging to remote areas Parents/teachers of remote areas Constituent HS Boards Higher Education Institutions (HE I)  Financial Aid office  Local governments  Relevant Education directorates  Competent Authorities of the relevant Governments Institutions

Program Awareness

 

  

 

Meetings with the Provincial Educational Secretaries. Letter with Posters and brief introduction about the scholarship program were forwarded to relevant officials Advertisements through Print and Electronic Media Website Press Releases Road Shows Live Radio and TV Shows

Print Media- Newspaper Advertisements

90 81 80 70 60 50 40

63 59

45

43

40 36 32 29

29

30

22

26

24

2526 23

20 10 0

20

14 5

8

10 00

12

5

2

1

KARACHI

32

6 1

8

7 011

LAHORE

12 8 4

21

18

3 4

16 6

9

8 9 33

RWAL/ISLMBD

12

9 3

55 4

213 112

12

4 0

4 5 3

11

4

565 111

1

REST OF URBAN

Base: 5.00 million (Karachi), 2.49 million (Lhr), 1.19 million (Rwp/Isb) and 2.90 million (Rest of Urban) Newspapers readers. List Note: the above is the list of newspapers read in last 6 months by the local population. Rest of Urban: Faisalabad, Gujranwala, Multan, Hyderabad, Peshawar, Quetta.

English Prime Advertisement 9th Jan 2011 (Color) Follow up Advertisements 6th Feb 2011 27th March 2011 12th June 2011 10th July 2011 14 Aug 2011 18 Sep 2011

Size: Quarter Page Newspapers The News(Isb,Khi) Daily Dawn(Combine) Daily Frontier Times (Combined)

Urdu Prime Advertisement 9th Jan 2011 (Color) Follow up Advertisements 6th Feb 2011 27th March 2011 12th June 2011 10th July 2011 14 Aug 2011 18 Sep 2011 Size: Quarter Page Day: Sunday Newspapers Daily Jang(Combined) Daily Nawa-e-Waqt (Multan) Daily Express(RY Khan) Daily Mashriq(Peshawar) Daily Mashriq (Quetta)

Pashtu

Prime Advertisement 9th Jan 2011 (Color) Follow up Advertisements 6th Feb 2011 27th March 2011 12th June 2011 10th July 2011 14 Aug 2011 18 Sep 2011 Size: Quarter Page Newspapers Daily Mashriq(Peshawar) Daily Wahdat(Peshawar)

Saraiki Prime Advertisement 9th Jan 2011 (Color) Follow up Advertisements 6th Feb 2011 27th March 2011 12th June 2011 10th July 2011 14 Aug 2011 18 Sep 2011 Size: Quarter Page Day: Sunday Newspapers Daily Express(RY Khan) Daily Sutluj(Bahawalpur) Daily Jhok (Multan)

Sindhi

Prime Advertisement 9th Jan 2011 (Color) Follow up Advertisements 6th Feb 2011 27th March 2011 12th June 2011 10th July 2011 14 Aug 2011 18 Sep 2011 Size: Quarter Page Newspapers Daily Ibrat (Hyderabad) Daily Kawish (Hyderabad)

English

Prime Advertisement 17th Sep 2011 (Color)

Size: Quarter Page Day: Sunday Herald Magazine

Print Media- Posters

Distribution of Posters



+1000 Letter with Posters and brief introduction about the scholarship program were forwarded to following     



Principals of Secondary, High Secondary Schools and Degree Colleges Secretaries of Secondary and High Secondary Boards Provincial Educational Secretaries Relevant Education directorates Higher Education Institutions (HEI)  Financial Aid offices Competent Authorities of the other relevant Governments Institutions

English

Pushto

Saraiki

Saraiki

E- Marketing 

WEB Sites www.hec.gov.pk/scholarships/usaid-mnbsp

F. M Radio Radio Advertisements Duration: 74 Seconds Ad-10 per day Channels • FM-101 • FM-96 Locations:

Quetta Multan Mingora Hyderabad FATA Dates: 20–March–2011 to

Peshawar Leyya

30–March–2011 23

Radio Show-Live Show 

Live Show on FM 101 and FM 97 about the Program to increased awareness in general public. Following HEC and USAID officials participated and received the live calls ◦ Prof Dr. Riaz Hussain Qureshi (Advisor-HRD), HEC and Aabira Sherafgan (USAID)on 27 January, 2011 ◦ The Program Coordinator with Ms Arooj Khola on 15th July 2011

Television Commercials(TVC) Duration: 40 Seconds Dates:22–May–2011 Channel PTV Home Khyber TV

Khyber News KTN News KTN TV

Rohi TV Waseb TV

to 31–May–2011

Time 06.00 pm to 07.00 pm 08.00 pm to 09.00 pm 9.00 pm To 10.00 pm 9.00 pm To 10.00 pm 08.00 pm to 09.00 pm 08.00 pm to 09.00 pm 08.00 pm to 09.00 pm

Specification

Spots/daily

Drama Prime Time Drama

2

Khabarnama

3

Khabarnama Prime Time Drama

3

Prime Time

3

2

3

25

Prime Time

3

Live Shows TV Shows 





Live TV show about the program on ATV, attended by Prof Dr. Riaz H Qureshi, HEC Mr. Acosta, USAID and Ms. Khola Arooj, Activity Manager, USAID on 25th July 2011 TV Talk Show about the program on Waseeb, a saraiki TV Channel. Live TV show with US Ambassador Mr. Cameron Munter and Mrs. Marilyn Waytt Conversation to aware the Pakistani community about the legacy and current US assistance in Pakistan 25th January 2011

Road Shows / Seminars 

University of Agriculture, Faisalabad. 



IBA-Sukkur open house in Sukkur

Sindh Agriculture University Tandojam (SAUT). 



LUMS Open House Session at IMS, BZU, Multan (February 26, 2011)

Institute of Business Administration Sukkur (IBASukkur). 



(March 14, 2011)

Lahore University of Management Sciences (LUMS), Lahore 



Golden Jubilee Festival Week/Alumni Meet

Sindh Agriculture University Tandojam Admission Test Day

(16th April,2011)

Institute of Business Administration, Karachi 29th May 2011

27

Road Shows / Seminars 

Institute of Business Administration, Karachi 29th May 2011

28

Press Releases SR # 1.

ACTIVITY Press Releases

DETAILS Topic: HEC awards Needs based Scholarship Dated 19th Jan 2010 Daily Ausaf Daily Nation Daily Times The News

Topic: US gives US$ 45 million for HEC budget dated 13th May 2010 Daily Ausaf Daily Nation Daily Times The News

29

Banners

Banners-English

Banners-Urdu

32

Summary Slots -2011 Sn o#

Institutions

MBA/MS Allocated Slot

BBA/BS Allocated Slot

In Progress

Unutilized Slots

Status

1

IBA-Karachi

05*

16*

21

BBA 07, MBA 04

BBA & MBA cases in current SMC

2

IBA-Sukkur

17*

25*

42

-

BBA & MBA cases in current SMC

3

IM Sciences, Peshawar

10

20*

30

-

BBA case in current SMC, while MBA cases will be presented in December 11

4

SZABIST, Karachi

08*

-

08

-

MBA cases in current SMC

5

LUMS

05*

16*

21

*BS 04, MBA 05

BS & MBA cases in current SMC

Summary Slots 2011 Sn o#

Institutions

MBA/MS Allocated Slot

BBA/BS Allocated Slot

In Progress

Unutilized Slots

Status

7

QAU, Islamabad

22*

-

22

-

MBA cases in current SMC

8

UAF

20

37

57

-

Will be presented in Dec 11,

9

UAAR

23*

30*

53

BS 12

BS & MS cases in current SMC

10

NWFP-AUP

18

38

38

-

BS admission in process. MS Selected in 9 SMC

11

SAUT, Tandojam

23

35

58

-

BS & MS case in December 11, SMC

Total Slots 166

234

400

32

155 in current SMC

Cases Summary in Current SMC S#

Institution

1

Sukkur IBA, Sukkur

2

PMAS-AAUR, Rawalpindi

3

IBA, Karachi

4

IM Sciences, Peshawar

5

LUMS, Lahore

6

QAU, Islamabad

7

SZABIST, Karachi TOTAL

Scholarships Slots

Utilized

Unutilized

42

42

-

53

44

12

21

10

11

20

20

-

21

0

09

22

22

-

08

08

-

187

155

32 35

Un-utilized Cases Summary

S#

University

Total Allocated Slots

Recommended

Unutilized

1

LUMS, Lahore

BS 16 MBA 05

BS 12 MBA 0

BS 04 MBA 05

2

IBA, Karachi

BBA 16 MBA 05

BBA 09 MBA 01

BBA 07 MBA 04

3

PMAS-AAUR

BS 30 MS 23

BS 18 MS23

BS 12 MS 0

TOTAL

.

BBA=11 MBA=09 BS(Agri)=12 Total=32

36

Impact: USAID funded Merit and Needs-Based Scholarship Program



Standardization of Method for Financial Need Assessment

Development of Standardized Application Form  Standardized Criteria for Data Evaluation 



Increase the availability of Financial Aid at the participating universities. Before USAID funded scholarship the needs based scholarship were available at only two institutions, now more than 50 HE institutions offering the Financial Aid.

Impact: USAID Funded Merit and Needs Based Scholarship Program 

Establishment of Student Financial Aid Offices at participating institutions to strength the system of Financial Aid

Right: Outer view of the Financial Aid Office at University of Agriculture, Faisalabad Left: Financial Aid office at Institute of Management Sciences, Peshawar



Impact: USAID funded Merit and Needs-Based Scholarship Program

Improving Access by attracting students from low Income : Real Annual Income of the beneficiary students

Real Annual Income of selected Students 300000 250000

200000 150000 100000

50000 0 2004-05

2005-06

2006-07

2007-08

2009-10

2010-11

Impact: USAID funded Merit and Needs-Based Scholarship Program Female Participation 30.00% 26.51%

25.65%

25.00%

23.23% 20.00%

20.00% 18.70%

15.00%

18.03%

14.38%

14.14%

10.00%

5.00%

Female Participation 0.00% 2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

Scholarship Cases Sukkur Institute of Business Administration, Sukkur Discipline BBA & MBA

Program

Allocation

Total Number of Applicants

Shortlisted

Waiting List

Business Administratio n

Undergradu ate/ Graduate

BBA 25, MBA 17

BBA 170, MBA 62

BBA 25, MBA 17

BBA 05, MBA 01

42

232

42

06

Total Cases for Approval

41

Scholarship Cases University of Arid Agriculture, Rawalpindi Discipline BS & MS

Agriculture

Program

Allocation

Total Number of Applicants

Undergradu ate & Graduate

BS 30 MS 23

BS 51 MS 75

BS 18 MS 23

BS 0 MS 09

53

126

44

MS 09

Total Cases

Shortlisted

Waiting List

42

Scholarship Cases Institute of Business Administration, Karachi

Discipline

Business Administration

Program

Allocation

Total Number of Applicants

Graduate

BBA 16 MBA 05

BBA 39 MBA 05

*BBA 09, MBA 01

0

21

44

10

0

Total Cases for Approval

Shortlisted

Waiting List

The ISAC committee recommended Mr. Faiq Sattar Khan, MBA and Ms. Samra Siraj, BBA as Special case

43

Scholarship Cases Institute of Management Sciences, Peshawar

Discipline BS & MBA

Program

Allocation

Total Number of Applicants

Business Admin

Undergrad uate

BBA 20

180

20

10

20

180

20

10

Total Cases for Approval

Shortlisted

Waiting List

44

Scholarship Cases Lahore University of Management Sciences (LUMS)

Discipline BS & MBA Business Admin

Program

Allocation

Total Number of Applicants

Undergrad uate & Graduate

BS 16, MBA 05

BS 24, MBA 09

BS 12 MBA0

0

21

BS 24, MBA 09

0

0

Total Cases for Approval

Shortlisted

Waiting List

45

Scholarship Cases Quaid-e-Azam University, Islamabad

Discipline

Program

Allocation

Total Number of Applicants

Business Admin

MBA

22

44

22

11

22

44

22

11

Total

Shortlisted

Waiting List

46

Scholarship Cases SZABIST Karachi

Discipline

Program

Allocation

Total Number of Applicants

Business Admin

MBA

08

55

08

08

55

08

Total Cases for Approval

Shortlisted

Waiting List 05

05

47

University Advancement Directorate HEC

48

Theme& Concept “University Advancement program is about creating awareness for higher education, building relationships with the society and generating support for universities’ academics, research and infrastructure etc.”

Triple I Strategy & Implementation Inform

Communication, Marketing and Outreach

Involve

Relationship Building/ Linkages

Invest

Development/ Advancement (Fundraising)

Vision “Augment higher education in the country with quality standards through participation and contribution of our valuable stakeholders for the bright future of our young generation from all over the country by satisfying all stakeholders involved.”

Mission “To involve stakeholders in private support for Higher Education by building trustworthy relationships through meaningful interaction and convincing.”

Objectives I.

II.

Encourage, develop and secure private contributions for higher education to enhance core support for scholarships, infrastructure and special initiatives Increase the level of funding from private sides in terms of contributions as well as contributors

Objectives III.

Build and enhance understanding and relationship among the Universities’ alumni, friends, opinion leaders and community for philanthropic support to higher education throughout the country

Plan of Action “Initially focus 11 partner universities in 2011 and expand the program to all public sector universities during 2012-14”.

Technical Assistance & Support University Advancement office at HEC will provide technical assistance and support to all partner universities for their growth and self sustainability. It will bring together community, government, non-government, industries and business organizations and alumni to join hands for the development of higher education.

Communication, Marketing& Outreach

Relationship Building

Inform               

Web site Marketing Media Magazine Newsletter E newsletter University Spokesmen HEC Spokesmen photographs/ images Banners Awareness seminars Personal meetings Special events On-line interaction Conferences

Development/Advancement(Fundraising)

Involve Categories:        

National/ International Donor organizations Alumni association Non-government Organizations Community inside/outside the country Parents Industries Corporate Sectors Business Organizations

Approaches& Methodologies:      

Awareness seminars Personal meetings Special events On-line interaction Conferences Galas

Invest             

Annual funding Biannual funding Quarterly funding Principal funding Gifts Endowments Sponsorships Scholarships Need based funding Foundations Membership Fees Grants for research Grants for Infrastructure

Activities Performed •

• • •

Designed and developed a comprehensive “Strategic and Action Plan” for the Program that is approved by competent higher authorities of HEC Conducted Introductory Video Con Sessions Visited seven (07) Partner Universities Compiled base line data

Activities for Nov 2011-Feb 2012  



 

A dedicated website of University Advancement with sublinks of partner universities A centralized database with decentralized privileges of:  Alumni  Donors/ Potential Donors  Community renowned persons  Business Organizations/ Corporations  NGOs Trainings to UA Staff at Partner Universities UA Newsletter A Grand Linkage Event at HEC

Thank You 60

Program beneficiaries- KPK & FATA

1 Dot = 1 Beneficiary

Program beneficiaries-Punjab

1 Dot = 1 Beneficiary

Program beneficiaries- Sindh

1 Dot = 1 Beneficiary

Program beneficiaries- Baluchistan

1 Dot = 1 Beneficiary

Program beneficiaries- AJK & GB

1 Dot = 1 Beneficiary

Advertisement for Spring Session Date

9-Jan-2011

6-Feb-2011

27-Mar-2011

Sr#

Media

Region

Languages

1

Jang

Combined

Urdu

2

News

Combined

English

3

Nawa -e- Waqt

Multan

Urdu

4

Jhok

Multan

Saraiki

5

Satlej

Multan

Urdu

6

Mashriq

Peshawar

Urdu

7

Mashriq

Quetta

urdu

8

Wahadat

Peshawar

Pashto

1

Jang

Combined

Urdu

2

News

Islamabad, Karachi

Urdu

3

Mashriq

Peshawar

Urdu

4

Jhok

Multan

Saraiki

5

Kawish

Hyderabad

Sindi

6

Mashriq

Quetta

urdu

7

Wahadat

Peshawar

Pashto

1

Dawn

Combined

English

2

Jang

Combined

Urdu

3

Wahdat

Peshawar

Pashto

4

Awami Awaz

Karachi

Sindi

5

Mashriq

Quetta

Urdu

6

Mashriq

Peshawar

Urdu

7

Jhok

Multan

Saraki

Prime Advertisement for Fall Session Date

12-Jun-2011

10-Jul-2011

Sr#

Media

Region

Languages

1

Jang

combined

Urdu

2

News

Karachi

English

3

Dawn

Combined

English

4

Nawa –e- Waqt

Multan

Urdu

5

Kawish

Hyderabad

Sindi

6

Frontier Times

Peshwar

English

7

Wahdat

Peshawar

Pashto

8

Ibrat

Hyderabad

Sindi

9

Aaj

Peshawar

Urdu

10

Satlej

Bahawalpur

Urdu

11

Mashriq

Quetta

Urdu

12

Jhok

Multan

Saraki

13

Zamana

Quetta

Balochi

1

Dawn

Combined

English

2

Jang

Combined

Urdu

3

Wahdat

Peshawar

Pashto

4

Jhok

Multan

Urdu

5

Mashriq

Quetta

Urdu

6

Mashriq

Peshawar

Urdu

Follow Up Advertisement for Fall Session Date

14-Aug-2011

17-Sep-2011

18-Sep-2011

Sr#

Media

Region

Languages

1

Jang

combined

Urdu

2

News

Karachi

English

3

Dawn

Combined

English

4

Nawa –e- Waqt

Multan

Urdu

5

Kawish

Hyderabad

Sindi

6

Frontier Times

Peshwar

English

7

Wahdat

Peshawar

Pashto

8

Ibrat

Hyderabad

Sindi

9

Aaj

Peshawar

Urdu

10

Satlej

Bahawalpur

Urdu

11

Mashriq

Quetta

Urdu

12

Ausaf

Multan

Urdu

13

Zamana

Quetta

Urdu

1

Herald Magazine

Islamabad

English

2

Mashriq

Peshawar

Pashto

3

Mashriq

Quetta

Pashto

4

Wahdat

Peshawar

Pashto

Press Releases SR #

1.

ACTIVITY

DETAILS

Press Releases Topic: 86 Students get USAID Scholarships Dated: 3rd June 2010 Daily Observer Daily Times Daily Nawa-e-waqat Daily Dawn Topic: USAID awards 22 scholarships to QAU Dated: 3rd May 2011 Daily The News Frontier Post The Nation Daily Times Daily Nawa-e-waqat Daily Dawn

69

Posters and Leaflets

English

Pashto

Saraiki

Sindhi

Urdu

Business Administration

Base: 5.00 million (Karachi), 2.49 million (Lhr), 1.19 million (Rwp/Isb) and 2.90 million (Rest of Urban) Newspapers readers. List Note: the above is the list of newspapers read in last 6 months by the local population. Rest of Urban: Faisalabad, Gujranwala, Multan, Hyderabad, Peshawar, Quetta. Sources: National Readership Survey