Social Media 2.0
Jeff Higley Editorial Director/Vice President HotelNewsNow.com/STR
[email protected]
Social Media 2.0
http://www.youtube.com/watch?v=3SuNx0Ur nEo&feature=related
Social Media 2.0
Chris Jackson Vice President GCommerce Solutions
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Social Media is Ubiquitous to Business • Don’t Be Channel Focused – Be Purpose Focused • Customer & Competitor Insight • Guest Relations/Service • Employee Recruitment • Sharing of Expert Insight (local expert contribution) • Co-Creation and Brand Insistence • Sales Generation (be careful though)
Social Media Steps for Success 1) Starts with a Plan Based on Objectives 2) Identify your Social Media LTSCA’s 3) Create a Social Media Strategic Theme by Objective 4) Identify Target Audience, Tone & Personality 5) Invest in the Effort & Get Buy-In 6) Launch, Measure & Adjust
Walk Before You Run
• Basics First then Advance • Review Sites are Still the Most Powerful Form of Social Media, in Terms of Influencing Potential Guests
Social Media 2.0
Justin Holmerud Field Marketing Social Media, Mobile & Video Manager Starwood Hotels & Resorts
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Who Becomes a Fan?
Facebook Marketing Travel & Leisure Study
Guest Engagement
Followers
Engagers Advocates
A Social Example
Deal Sites Users
Life
Opportunity
Businesses
Thinking about ROI • • • • •
Lead Generation Conversion Retention Loyalty Repair
Social Media 2.0
Ted C. Raynor Attorney / Mediator Burch, Porter & Johnson, PLLC
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Social Media 2.0
Jerry Stafford Regional Director of Revenue Management Davidson Hotels & Resorts
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Reputation Management Not just about responding to negative comments All comments Genuine language Taking responsibility
A potential customers first impression Genuine concern and care Bad Days Potential customers
Reputation Management It is your reputation that is on the line every day Past to Future What to manage Perceived Truth
It can be a medium to get your message out What we are doing right Promote
Social Media 2.0
Sandee Swearingen Regional Sales Director MICROS eCommerce Services | TIG Global
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Geo Social Location Based Social Networks
“An extension of your Social Media Strategy”
Value of Geo Social • • • • • •
A Perfect Fit for the Hospitality Industry Engage Your Audience Where they are Drives more “Earned” Media Value Drives Incremental Sales Free cost of Entry Creates Loyalty Engage
Influence Opinions
Visitation
Geo Social is reliant on Mobile
Mobile: 5.3 billion mobile devices are used worldwide — that’s 77 percent of the world’s population Smartphones: 21.8 percent of all mobile devices are smartphones. Facebook: 250 million people accessing the site via mobile Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy
notable trends in the geosocial universe, cou
