SWOT - StyloMilo.com

Housekeeping • Restrooms are located every floor near the lift area • Duration: 30 mins • No breaks. Learners are advised to have their meals before coming to class. • Canteen at the ground floor operates from 8:30am to 5:00pm • Free drinks from vending machines • Emergency exits are located at each end of the corridors. Incase of emergency, take the nearest exit down to the assembly area at the car park.

Four Corners (6 mins) On a piece of paper, draw: Favorite food

Favorite hobby

Name If I’m an animal, what would I want to One country I would like to go on be. vacation

Learners’ Profile Name

Current Work Role

Industry

Subject of expertise ( Training)

One thing you expect to learn

One way you can contribute today

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Learning Outcomes By the end of this session, you will be able to: • Identify the strength and weaknesses of the company in relation to the project at hand. • Identify the opportunities and threats of the company in relation to the project at hand. • Identify appropriate strategies before embarking on a project

Strategic Planning Dept – IAL

Project

Identify strategies to increase the number of ACTA students in IAL.

Typical Analysis Tools • SWOT – Strength, Weaknesses, Opportunities & Threats • 3Cs – Company, Customers & Competitors • 5Cs – 3Cs, Climate & Collaborators • 4Ps – Product, Price, Place & Publicity (Positioning) • PEST – Political, Economy, Social & Technology • Porter’s Five Forces: – – – – –

The threat of the entry of new competitors The intensity of competitive rivalry The threat of substitute products or services The bargaining power of customers (buyers) The bargaining power of suppliers

Strategy of Project "Know the enemy and know yourself; you will never be in peril in a hundred battles. " 知己知彼，百战百胜

- Sun Tzu

Chinese military strategist in the Spring and Autumn Period of China (722 - 481 BC). He wrote the Art of War (孫子兵法) composed of 13 chapters. The Art of War has long been praised as the definitive work on military strategies and tactics

Situation Analysis In order to profitably satisfy customer needs, the firm must first understand the external and internal situation, including the customers, the market environment and the firm’s own capabilities. Furthermore, it needs to forecast trends in the dynamic environment in which it operates.

SWOT Analysis

• SWOT: Strengths, Weaknesses, Opportunities and Threats – SWOT is a simple framework for generating strategic alternatives from a situation analysis. – SWOT was originated in the late 1960's. The GE Growth Council used this form of analysis in the 1980's. Because it concentrates on the issues that potentially have the most impact. • It is applicable to either the corporate level or the business unit level. • The SWOT analysis is useful when a very limited amount of time is available to address a complex strategic situation.

Generate Strategy by SWOT framework External Factors Opportunities

Threats

Strengths

SO Strategy

ST Strategy

Weaknesses

WO Strategy

WT Strategy

Internal Factors

SO:

Creation of business opportunities by maximizing the company's strength. Positive Offensive.

ST:

Evasion of the threat by utilizing the company's strength. Differentiation strategy.

WO:

Measures of not losing the business opportunity under the company's weakness. Gradual Approach Strategy.

WT:

Measures of not causing the worst situation under the company's weakness and the threat. Defensive Defense or Withdrawal.

Classifies Internal and External factors External Factors

Internal Factors

Strength

Opportunity

Threat

Positive Offensive

Differentiation strategy

(Creation of business opportunities by maximizing the company's strength)

(Evasion of the threat by utilizing the company's strength)

External factors which affect your project Weakness

Gradual Approach

Defensive Defense or Withdrawal

(Measures of not losing the business opportunity under the company's weakness)

(Measures of not causing the worst situation under the company's weakness and the threat)

Internal aspects of your project

Classifies Internal and External factors Guideline

External Factors

Opportunity Threat – Think the "SO" strategy first. – Complement with the "ST" and "WO" strategies. – You don't need to think the "WT" strategy in a project level.

Internal Factors

Strength

Positive Offensive

Differentiation strategy

(Creation of business opportunities by maximizing the company's strength)

(Evasion of the threat by utilizing the company's strength)

SO Strategy Weakness

ST Strategy

Gradual Approach

Defensive Defense or Withdrawal

(Measures of not losing the business opportunity under the company's weakness)

(Measures of not causing the worst situation under the company's weakness and the threat)

WO Strategy

WT Strategy

Ref. Environmental Analysis vs. SWOT Describe the influence that the macro environment affects on customers as the changes and trends of 3C customer analysis. Describe the influence that it affects on the company as the opportunities or threats of SWOT analysis. 3C Analysis - Customer Climate - Macro Environmental Analysis Segm ent A

Recent changes and trends Politics Economy Society Technology

Segm ent B

Segm ent C

Market size Growth rate Consumer Benefits Info sources

Describe the threats and weaknesses by classifying the 3C competitor analysis.

・・・ Changes / trends

3C Analysis – Company & Competitor Co mpa ny B

Com pan yC

Market share Profitability Core competence Brand image Technology Sales power Capital Positioning

Collaborators – Suppliers, Distributors & Alliances

External Factors

Opportunities

Internal Factors

IAL

Co mpa ny A

SWOT

Strengths

Weaknesses

Threats

Learning Outcomes You should be able to: • Identify the strength and weaknesses of the company in relation to the project at hand. • Identify the opportunities and threats of the company in relation to the project at hand. • Identify appropriate strategies before embarking on a project

How will you use the knowledge in your work place?