Take 5 To Stay Alive. Don`t Text and Drive

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Broward Regional EMS Council

Each day, more than 15 people are killed

and more than 1,200 are injured in crashes involving distracted driving. National Highway Traffic Safety Administration, 2009

Broward Regional EMS Council

What is Distracted Driving? Distracted driving is any activity that could divert a person's attention away from the primary task of driving.

May include: 

Texting, using a cell phone or smartphone.



Eating, drinking, or grooming.



Reading (including maps), using a navigation system.



Watching videos, adjusting a radio, CD player, or MP3 player.

Look Who’s Talking Nearly 70 percent of Americans ages 18 to 64 admitted to talking on their phones while driving

About 30 percent of this group admitted to texting while driving. National Safety Council 2010

I only had a couple…  Talking

on a cell phone while driving equals driving with a blood alcohol level of 0.08 percent

 Drivers

talking on cell phones were 18% slower at braking than other motorists

 Texting

drivers were six times more likely to crash

Photo courtesy Plantation Fire Department

Broward Regional EMS Council

Kids Today!  Teen

drivers are most likely age group to be involved in a fatal crash involving distraction.

 In

2009, 16% of teens involved in a fatal crash reported being distracted. (NHTSA)

 40%

of teens claim to have been in a car when the driver used a cell phone in a dangerous way. (Pew)

 Drivers

using hand-held devices are 4 times more likely to be involved in injury related crashes. (Monash University)

 Text

messaging increases crash risk 23 times. (VTTI)

Are You A Multi-Tasker? You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time. a mobile phone.

Are You A Multi-Tasker? You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time. a mobile phone.

“Stupid Is As Stupid Does” WM-01 - Wheelmate Steering Wheel Desk Tray - Gray 5 out of 5 stars - 2 customer reviews Comment/Review: Thank you! Thank you! Now I have the ability to focus on what is really important while driving...My McTriple sandwich and fries. I was so tired of having to use the drive thru bag as my table. Whew! Steering Wheel Desk/Tray/Table... you complete me.

Broward Regional EMS Council

State of Florida Legislation 

The Florida Senate-Bill 0052

Use of Wireless Communications While DrivingFiled-11/19/2012; Read 2nd & 3rd times-Passed. 

The Florida House-Bill-0013

Use of Wireless Communications While DrivingFiled 12/4/2012; Placed on calendar-4/4/2013 

These bills would make texting, emailing, or instant messaging, while driving a secondary offense

Help for the Stupid!  Phone

Applications designed to prevent distracted driving

Sprint – Drive First Program  Detects when phone in moving vehicle  Locks screen  Incoming calls are routed to voice mail and texts are auto-replied  AT&T – Drive Mode App  Curbs the urge to text  T-Mobile – Drive Smart; Drive Smart Plus  Blocks texting while driving  Subscription based 

How Can You Help? Develop

your own good habits

Educate

friends, co-workers, family

Do

what you do best! – Spread

the word

Who Are We?

Take 5 to Stay Alive Don’t Text and Drive

A

program of the Broward EMS Council

Developed

in cooperation with the Broward Emergency Nurses Association

Celebrating

First Anniversary this month

Broward Regional EMS Council

Campaign Description  The

purpose of the “Take

5 to Stay Alive” campaign is to

improve roadway safety by preventing crashes related to texting while driving.  The

message is simple and can save lives.

 Take

a break from driving and pull off the road to use your cell phone.

 Don't

become a statistic.

“Take 5 to Stay Alive. Don’t Text and Drive."

Campaign Objectives  Raise

awareness of Distracted Driving issues

 Identify

Distracted Driving as a serious public health issue

 Identify

greatest “At Risk” target markets

 Draw

attention to Distracted Driving as a Community Issue

 Support  Recruit

preventative legislation

professionals to join campaign

Campaign Identity  Organized

focus groups

 Developed

from market segments

 Focus

groups identified logo and message

 Developed

spokesperson that speaks to target markets

Introducing Gabby Chaves  Program

Spokesperson

 19 Years

Old

 Western

High School Graduate

 Honor

Student

 International

Formula Race Car Driving Champion

Inaugural Kickoff Event  May

11th, 2012

At First There – First Care EMS Conference  Outdoor World  Media Event 

Public Service Announcement

Public Service Announcement  TV

& Radio

 English  Radio  on

 TV

and Spanish

playing Two in Two Out

Clear Channel

– No Traction

Broward Regional EMS Council

Program Accomplishments  Printed

collateral materials

Series of color and black and white ads  Plasma screen slide – Florida Panthers Games  Bumper sticker design  Window clings  Goodyear Blimp 

 Created

Speaker Toolkit

FAQ handout  Facts and Figures handout 

 Website

– Broward.org/Take5

Broward Regional EMS Council

Current Media Appearences 

Plasma screen slide at Broward County governmental facilities



Plasma screen slide on Comcast and Advanced Cable



Logo on Gabby Chavez’s racecar



BECON Community Forum and Broward Teen News



Media coverage of launch event, May 2012



Story in Weston newspaper, May 2012



Broward Family Life Magazine print ad, July 2012



Audio PSA on Clear Channel



Channel 10 interview with Kristi Krueger and Sgt. Mark Wysocky, FHP



Feature piece in Lifestyle Magazine, May 2013

Broward Regional EMS Council

Proclamations Broward School

County, 2012 and May 2013

Board of Broward County

Lauderhill Cooper

City

Hallandale

Beach

Lauderdale

North

Lakes

Lauderdale

Oakland Sunrise Weston

Park

Broward Regional EMS Council

Partner Participation National

Safety Council webinar on Distracted Driving, April 10, 2013

Broward

Health magnets, December 2012

Goodyear

Blimp messaging, December 2012

Memorial

Healthcare window clings, March 2013

Big

Brothers/Big Sisters “Just Drive”

North

Lauderdale marquee sign on Rock Island Road

North

Lauderdale messaging on their Comcast Cable Channel 78

FDOT

informational board signage on highways during holiday season

BB&T

Center Jumbotron message during Panthers games.

Political Clout Broward

County

Commissioner Chip LaMarca signs onto the program

and represents Take 5 to County Commission and Tallahasee.

Broward Regional EMS Council

Legislative Impact 2012

Legislative Priority for Broward League of Cities 2013

Legislative Program for Broward County Commission February

2013, Broward Health North meets with state legislative representatives

Partners and Sponsors

Staff Support Medical Examiner and Trauma Services Broward County Communications

Broward Regional EMS Council

www.broward.org/Take5

Become a difference maker Become a lifesaver

Join Us

“Take 5 to Stay Alive. Don’t Text and Drive."

References



National Highway Traffic Safety Administration. Traffic Safety Facts:



Distracted Driving 2009. Washington, DC: US Department of



Transportation, National Highway Traffic Safety Administration,



September, 2010. Publication no. DOT-HS-811-379.



http://www.flsenate.gov/Session/Bills



http://www.nsc.org/safety_road/Distracted_Driving



http://distraction.gov/campaign-tools/



http://www.unews.utah.edu/old/p/121809-3.html



http://hfs.sagepub.com/content/51/5/762.refs.html



www.monash.edu



www.pewresearch.org



http://www.vtti.ut/edu