The Results Are In: Increasing the use of digital resources is easier than you think
NCCCLRA Conference 2014 Emily Guhde, Online Services Librarian Heather Klein, Member Services Librarian
Today’s Session • Describe what, according to our study, community college libraries with high use of NC LIVE resources do differently from their peers • Based on those results, identify actions we think community college libraries can take to increase use of digital resources
Questions from NC LIVE Member Libraries: What kind of use should we be seeing for our library? What can we do to improve use of these resources?
“Making Usage Data Meaningful” Research Project • Year-long study • NC LIVE member libraries’ usage data (per FTE) • Five NC LIVE-provided databases – – – – –
Academic Search Complete MasterFILE Complete Wall Street Journal LearningExpress Library SimplyMap
Peer Groups • Seven community college peer groups • Segmented each peer group into thirds: Top, Middle and Bottom • Made comparisons between Top, Middle and Bottom groups
Library Characteristics • • • • •
Access & Authentication Content & Collections Awareness, Outreach & Support Library Characteristics Community Characteristics
The Results Are In…
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Result: Use of Direct Links Direct Links to NC LIVE-Provided Resources Top libraries (n=17)
Middle libraries (n=20)
Yes No
Bottom libraries (n=19)
0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Make NC LIVE Your Own
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Action: Make NC LIVE Your Own
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Action: Make NC LIVE Your Own
Custom EBSCOhost Branding
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Result: Committee Members NC LIVE Committee Representation Top libraries (n=19)
Middle libraries (n=20)
Yes No
Bottom libraries (n=19)
0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Staff Confidence • Staff receive NC LIVE emails • Request an NC LIVE outreach visit • Trainings, webinars, technology competencies
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Result: Faculty Outreach Librarian-faculty interactions are related to higher database use. • • • • •
Embedded Librarians in Academic Courses Librarian-Initiated Engagement with Academic Departments Library Orientation Programs for Faculty Members Marketing Aimed at Faculty Members Librarians Attending Faculty Meetings
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Action: Engage Faculty • Embedded Librarians in Academic Courses • Librarian-Initiated Engagement with Academic Departments • Library Orientation Programs for Faculty Members • Marketing Aimed at Faculty Members • Librarians Attending Faculty Meetings
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Result: Patron Interactions High Number of Total Information Services per FTE Top libraries (n=19)
Middle libraries (n=19)
Yes
No Bottom libraries (n=18) 0%
1
2
20%
40%
3
60%
80%
4
100%
Result: Patron Interactions High Number of Circulation Transactions per FTE Top libraries (n=19)
Middle libraries (n=20)
Yes
No Bottom libraries (n=19) 0%
1
2
20%
40%
3
60%
80%
4
100%
Action: Go “High Touch” Your personal interactions have a digital impact
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The Results Are In… 1.Make NC LIVE Your Own 2.Build Staff Confidence 3.Engage Faculty 4.Go “High Touch”
Thank You! Questions?
Ideas?
Current Projects?
[email protected] [email protected] [email protected] Visit our exhibit booth!
Do you use nclive.org? Come over and meet Web Librarian Sarah Dooley!