through other eyes

THROUGH OTHER EYES

Jane Barmer

Ageing Society : Design Challenges Reduced: • Mobility • Sight • Hearing • Dexterity • Touch

• Changes to income & spending patterns • Income value erodes over time Through Other Eyes

Decline in • Memory • Information processing • Numeracy skills Physical

Cognitive

Economic

Social / Emotional

• Diminished access to social networks • Changes in emotional needs / responses

Human Ageing

UNIVERSAL

- everyone ages

PROGRESSIVE - we cannot stop the process INTRINSIC

- it is irreversible / cannot be corrected

we will never be younger than we are today Through Other Eyes

Not a Homogenous Group • Ageing is an individual experience; people age in different ways • The accumulation of ‘affect’ is dramatically different from one person to another • People’s response to and ability to cope with the ageing process, differs greatly

Through Other Eyes

Biological Ageing – how do we age? VISION

SMELL / TASTE RESPIRATORY CARDIOVASCULAR

GASTROINTESTINAL

HAIR HEARING BONES SKIN / TOUCH MUSCLE

IMMUNE SYSTEM

NERVOUS SYSTEM

REPRODUCTIVE

URINARY STYSTEM

Through Other Eyes

Aspects of Natural Ageing

Sensory

Vision

Physical

Cognitive

Locomotion Intellectual Functioning

Hearing

Dexterity

Communication Touch Through Other Eyes

Reach & Stretch

Impairment, Age & Daily Living Activities

% Dependent

Age

Activity Through Other Eyes

12 million UK people of state pension age + Feature

Million

With at least one impairment

9.3

Hearing (10 million across ages)

6.3

Lifting, carrying, moving objects

6.0

Mobility

5.7

Limiting long term illness (15 million across ages)

4.3

Arthritis (10 million across ages)

3.3

Manual dexterity

2.5

Physical coordination

2.2

Memory or concentration

1.7

Sight (2 million across ages)

1.6

Effects of a Stroke (1 million across ages)

0.8

No impairment

2.7

Through Other Eyes

Vision – 4 Common Disorders in Later Life Glaucoma 5%

Macular Degeneration 16.7%

Normal Vision 61.6%

Diabetic Retinopathy 3% Cataract 13.7%

Source: www.nei.nih.goc/sims/sims/htm

Through Other Eyes

De – Brief Session

Strongest Impression / emotion? Hardest part? WHY? What "limited" you the most? What “helped”? HOW?

Through Other Eyes

Inclusive Approaches

• something you would like changed • why do you want to change this?

• what steps might progress this?

Through Other Eyes

Text & Fonts

    

Source: RNIB

Through Other Eyes

Colour Contrast

CANCEL

Cancel

Clear ENTER Through Other Eyes

Enter

Improving Visual Packaging

Through Other Eyes

Outcomes  Know the opportunities & challenges demographic change presents to providers of products & services  Recognise a range of physical & sensory changes that affect the capability of people in later life  Identify practical solutions for improving product & service provision for the ageing consumer marketplace

Through Other Eyes

Inclusive Design & Capability Inclusive Design: “Design of mainstream products

and/or services that are

Disabled

accessible to, and usable by, people with the widest range of

Reduced Capability

abilities within the widest range of situations without the need for special adaptation or design”

Fully Capable

Source Benkztin & Juhlins, inclusive design: design for the whole population (2003)

British Standard 7000 – 6: 2005 Through Other Eyes

Cognitive Decline

Source: Disconnected Mind Project University of Edinburgh

Through Other Eyes