Presented by Maureen Hagan BScPT (Physiotherapist), BA PE ACE, Can-Fit-Pro Certified IDEA Award winning Program Director. Fitness Instructor Session #448 IDEA World Convention, August 9, 2013
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Highlight the latest program trends and learn how to leverage these trends for profit. Learn how to diversify your business as a Personal Trainer and expand your career as a group exercise instructor. Share best practices that help us all succeed in this everchanging industry.
While total membership dues revenue increased 6.9% on average, total ‘non-dues’ revenue increased by 9.6% Contributors: 1.
changing demographics 2. inactivity and 3. obesity.
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Educated fitness professionals Strength training Children and Obesity related to children (tied with children programs) Weight loss (in which exercise is now a component) Older adult fitness programs Personal training –more trainers and more diverse personal training areas of specialty Functional fitness Core training Group personal training (and non-dues revenue)
Small equipment used by personal trainers and fitness instructors remain at the top of the equipment trends: 1. Bodyweight leverage equipment (e.g. body weight, TRX, GTS, push-up and pull-up devices, climbing ladders etc.) 2. Foam rollers and small balls 3. Balance equipment (BOSU, trainer discs, wobble and balance boards) 4. Kettle bells and Online scheduling programs (Tie for 4th) 5. Nutrition analysis software 6. Computer workout tracking 7. Yoga mats and equipment 8. Medicine balls 9. Fitness assessment equipment 10. Stability balls
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Body weight leverage training programs Functional exercise training Seniors’ classes/training Balance training & Cardio-respiratory interval training (Tie for 4th) Personal training -2 clients share Weight management classes and Personal Training -3-5 clients share (Tie for 6th) Outdoor activities: walking, outdoor personal training, group activities such as hiking, running, cycling Boot camps and nutrition assessment/coaching. (Tie for 8th) Exercise for chronic medical conditions (diabetes or coronary heart disease) and stretching and/or flexibility. (Tie for 9th) Social activity groups: walking, running clubs, group trips and retreats and Strength training. (Tie for 10th)
Top 5 Group Exercise Trends: 1. Body weight leverage training 2. Core-conditioning classes 3. Boot camp classes, indoor 4. Strength training 5. Dance
Top 5 Mind-Body Program Trends: 1. Yoga 2. Mind-body fusion and Pilates and yoga fusion. (Tie for 2nd) 3. Pilates 4. Meditation 5. Group reformer
Pricing and selling of group training programs. Menu offering (based on…) Marketing and promotion.
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A growing and evolving role in North America’s obesity epidemic and out-ofcontrol healthcare spending. Growing business for personal trainers and diversified career for group exercise instructors provided you learn about the ‘business’ and your role in it. Expansion beyond the brick-and-mortar world of tradition into: lifestyle coaching, lifestyle, virtual, on-line and technology oriented, course, speaking, corporate, outdoor, excursion, boutique…
IDEA Fitness Instructor of the Year 2006 IDEA International Program Director of the Year—1998 Vice President- Operations, GoodLife Fitness Clubs, Canada Director of Education-CanFit-Pro (Canadian Fitness Professionals) Licensed Physiotherapist adidas sponsored athlete Author of “FIT-iology-the study of fitness in action, Volumes I-III Author of “GoodLife Fitness— 6 Weeks to a New Body” and “The Newbody Workout for Women—6 Weeks to a Fit & Fabulous New You.
Website: www.mohagan.com Email:
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