Unique visitors accessing newspaper sites via mobile

Mobile

A rapidly growing smartphone audience

49.8 million people own a mobile phone in the UK

73% of mobile phones in the UK are smartphones

Smartphone Ownership has grown 14% since December 2012

Source: comScore MobiLens, 3 month average ending December 2013

What do people use mobile phones for? 39% of mobile owners access news – that’s over 19m people

69%

Took photos

64%

Used browser Used email

56% 48%

Social networking Played games

39%

Accessed news

39% 30%

Listening to music

27%

Watched TV or video

Accessed online retail Purchased goods or services Source: comScore MobiLens, 3 month average ending December 2013

25% 18%

Just over half of smartphone users access news

Over 18 million Smartphone users access news on their phone That’s 51% of the smartphone audience

Source: comScore MobiLens, 3 month average ending December 2013

Unique visitors accessing newspaper sites grew 40% year on year Unique visitors accessing newspaper sites via mobile browser (millions)

+40% YoY

13.5

9.7

Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

Dec 13

Newspaper page views have enjoyed significant growth year on year Newspaper pages viewed via mobile browser (000s)

1,125,245

+63% YoY 689,449

Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

Dec 13