An introduction to digital signage
Presented to: Black Box Corporation Presented by: George Borden and Steve Acquista April 6, 2010
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`Company Confidential
Agenda
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An Digital Signage Introduction
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Market and Opportunity Overview
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iCOMPEL™ Introduction
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Multimedia Solutions
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Black Box Educational Resources
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Q&A
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What is digital signage?
Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results. 3
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Digital signage is an affordable and effective medium to:
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Increase sales Build brand awareness Improve internal or external communications Encourage certain behaviors Increase customer satisfaction Motivate employees Inform, educate, and communicate in real time Use as an emergency notification system
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Digital signage applications
Retail »Malls »Standalone Stores »Convenience Stores »Service Stations »Restaurants and Bars
Corporate »Information in High-Traffic Areas »Wayfinding »Cafeterias »Conference Rooms »Lobbies 5
Digital signage applications
Education »Campus »Dorms »Student Centers »Departments »Administration »Cafeterias
Transportation »Flight or Schedule Information »Advertising »Wayfinding »Ticketing and Check-in 6
Digital signage applications
Hospitality »Information »Wayfinding »Advertising »Check-in »Concierge
Medical »Waiting Rooms »Wayfinding »Department Training »Status Monitoring 7
DS Applications: Digital signage applications
Entertainment »Theaters »Theme Parks and Arcades »Museums »Libraries
Rental and Staging »Events »Tradeshows »Concerts »Convention Centers 8
A basic digital signage system
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Display (plasma or LCD) Media player Content Software • Create • Manage • Play • Monitor
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Digital signage project breakdown
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Displays – 51.45% Media Player Hardware – 25% Design/Installation/Network – 15.6% Software – 9%
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Key contributors
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U.S. digital signage market US Digital Signage Market • $2.9 billion - 2009 YTD • $3.7 billion - 2010 • $4.4 billion - 2011 Segments: - Advertising Networks - Digital Billboards - Communication Networks
Source: PQ Media: 11/09 “DOOH Growth Remains Strong, Global Growth Outpaces U.S”. pqmedia 12
Compel your audience with…
Product introduction and demonstration 13
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A typical digital signage layout Video – live or stored
Static Images – still or rotating
Branding – animation and images
Clock / Calendar
News/RSS feeds - live from the Internet 14
Scrolling text – prescheduled or real 14 time
Live weather forecast (HTML) `Company Confidential
iCOMPEL object hierarchy »
iCOMPEL is comprised of Layout(s), running at defined times of a week
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Each with Zone(s), defining geometry and
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Each with a PlayList(s), referencing: Internal Media – held on the local HDD or External Media - from the Internet or live TV
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iCOMPEL runs Schedule(s), now and at dates into the future
The iCOMPEL control paradigm Any number of Zones Any position Any size
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Scheduling with iCOMPEL – time enters the story Lunch Layout
Layout A
PIC
PIC Time / Date
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LAYOUTS2 22SEP2006.vsd
Layout C
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Starter
Salad with Dressing
Main
Roast Pork
Pudding
Fruit Salad
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Layout B
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iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus
VGA, DVI, Ethernet, RS-232, USB, Audio 3"H x 11"W x 10.5"D 18
iCOMPEL Fanless HD and iCOMPEL HD Subscriber
1"H x 10"W x 6.5"D 19
The scalable signage solution Standalone iCOMPEL *Use any web browser from any network computer to access iCOMPEL AC4000A User
Network
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The scalable signage solution
Publisher, Subscriber function in action Reception
Subscriber
Cafe
Subscriber
Subscriber
Network Publisher
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Warehouse
User
Typical DS setups: Single Player Setup The elements of digital signage
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Display/monitor
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Media player
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Software
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Connectivity
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Content
Typical DS setups: Multi-player setup
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Deliver Video, Audio, and RS-232 over dedicated CATx
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CATx Multiport Extenders
Distribute video, audio and RS-232 to multiple points using CATx cable
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Video and Audio over IP Networks
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Video and Audio over Coax
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A comprehensive approach to digital signage
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Digital signage resources
www.blackbox.com/go/iCOMPEL
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Digital signage resources
The digital signage microsite at blackbox.com/go/iCOMPEL
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`Company Confidential
Digital signage collateral www.blackbox.com/go/collateral
Sales tools including interactive digital signage e-catalog
eCatalog, iCOMPEL Brochure, and capabilities 31
Case Studies, White Papers, Videos, and Webinars `Company Confidential
Ongoing iCOMPEL webinars & on-demand tutorials Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00) ----------------------------------------------------To register for this meeting ----------------------------------------------------1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting. Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting. To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D ----------------------------------------------------For assistance ----------------------------------------------------1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at:
[email protected] 1-724-873-6565 32
Basic assessment questions Who is the audience that will be looking at the displays? • Customers • Employees • Visitors • All the above
What information do you want to communicate? • Products or services • Current information (news, weather, stock ticker) • Internal communications (alerts, personalized messages, sales and production numbers) • Instructions (directions, room schedules) • All the above
What is the purpose of the solution? • Sell a product (advertising)Signage • Inform the viewer (schedules, alerts, directions) • Entertain the viewer (waiting lines) • Reinforce a theme (create an environment)
What assets do you have to deploy?
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• Web site information • System data (database, phone switch, production numbers) • Existing ads (video, print, Web) • Live television feed
Black Box Digital Signage Team George Borden National Sales Manager 724-873-6565
[email protected]
Eliot Shaffer Digital Signage Success Manager 724-873-6553
[email protected]
Steve Acquista Director of Digital Signage 540-898-3767
[email protected] For additional information, please visit 34
www.blackbox.com/go/iCOMPEL.
Thank you! Questions
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