VisionTV Media Kit

MEDIA KIT

Established national specialty channel since 1988

WHO WE ARE

Available in over 10 million households across Canada via cable & satellite Multi-faith channel by license, with a schedule divided into two distinct formats: Entertainment: popular programming (Mon-Fri 3p-2a) Mosaic: faith-based programming

An entertaining, thought provoking, and wholesome alternative for viewers and advertisers looking for the best in programming that features the secular and spiritual interests of the 45plus market (Zoomers)

Nostalgic favorites such as Murder She Wrote, Columbo, The Waltons, and Touched By An Angel 60 Hours of Weekday Entertainment Programming

ENTERTAINMENT BLOCK

Iconic dramas, topnotch comedy, provocative documentaries…

Award winning British drama series including Downton Abbey, Doc Martin, Upstairs Downstairs, Eastenders, Prisoner’s Wives, and Mr. Selfridge The best of British comedy series such as Keeping Up Appearances, Are You Being Served, Absolutely Fabulous, and Faulty Towers Classic and contemporary films such Some Like It Hot, A Bridge Too Far, Tea With Mussolini

Insightful and engaging documentary specials including: The Church of Elvis, The Science of Sin, Templars Last Stand, Sex & Religion, The Lost Tomb of Jesus

Monday – Friday 2:00p - 2:00a

ENTERTAINMENT BLOCK SCHEDULE EST

Entertaining

Intelligent

Compelling

Inspiring

Monday to Friday - Mornings and Early Afternoons Saturday and Sunday all day

MOSAIC BLOCK

Vision TV is Canada’s only multi-faith specialty channel with a mandate to reflect and respond to the diverse faith and spirituality needs of Canadian viewers.

Inspirational programs presented by a variety of different faith groups including Christian-based groups, Muslim, Hindu, and Sikh-based groups A broad spectrum of Christian programming from both Canadian and U.S based ministries, offered on weekday mornings, early afternoons, and Sundays A comprehensive South Asian community showcased every week, Saturdays from 9:00am to 2:00am. features primarily Punjabi, Hindi, and Urdu programming

Viewers seeking to re-connect with the spirit of Christmas make a natural connection to VisionTV  Vision’s weekday prime-time Christmas programming block ranks the station among the top 20 national networks (both conventional and specialty) during the holiday season. (MF 7p-11)  Vision’s average minute audiences increase by more than 10% during the holiday season. (Prime Time Block comparison, MF 7p-11p)

A perfect environment for advertising clients seeking exposure at this time of year

BBM Canada metered data. Total Canada, Persons 2+, December 2. 2013 – January 5, 2014

THE NATION’s CHRISTMAS STATION

Over 100 hours of holiday themed movies and music specials across five weeks of the Christmas season

A variety of 90-second interstitials featuring relevant news and information, targeted specifically to the Canadian Zoomer demographic (persons 45+)

Z-NEWS

Aired regularly throughout the full VisionTV schedule optimizing Zoomer reach and frequency

Interstitial topics have featured: •Elder abuse •Deepak Chopra at ideaCity •Coverage of the Royal Visit •Greg Hill, Ski Adventurer •Tarek Fateh, 100 yr. old marathoner •Hoagie Carmichael, legendary music composer •Doris McCarthy, Canadian artist •Canadian Finance Minister Jim Flaherty re Family Caregiver Tax Credit

3,027,000 2,362,000

2007- 08

2 0 12 - 13

BBM Canada metered data. Total Canada, MS 2a-2a, Persons 2+, Wks1 -52 (broadcast year average).

Average minute audiences among Persons 45+ on Vision have almost tripled in the last five years (entertainment block)

Average Minute Audience

Average Weekly Reach

AUDIENCE GROWTH

Vision reaches more than 3 million different viewers every week… an increase of 28% in 5 years!

63,200

22,200

2007- 08

2 0 12 - 13

BBM Canada metered data. Total Canada, MF 2p-2a. Persons 45+, Wks 1-52 (broadcast year average)

VisionTV Gender composition:

69% Female

Zoomers (Adults 45+) currently represent 56% of Canada’s adult population

AUDIENCE HIGHLIGHTS

Statistics Canada, July 2011

VisionTV Age composition: 34% Adults 35-64 53% Adults 65+ 84% ZOOMER BBM Canada metered data. Total Canada, MS 2a-2a, Wks 1-52 ( 2012/13 broadcast year average).

ZOOMER® is a state of mind. It’s an attitude at the core of living long and well that combines a desire for new experiences with a sense of purpose and value. It’s an attitude that recognizes the challenges of aging but also insists that aging doesn’t have to mean retreating from life.” Moses Znaimer, CEO, Zoomermedia Ltd

Zoomers account for… “The old are getting richer, the younger poorer...incomes for the group of Canadians between the ages of 25 and 34 haven’t increased by a penny for over three decades. Meanwhile, over the same period, the incomes for the older groups have been rocketing up. Canadians aged 65 and up have seen their incomes soar by an incredible 54%. Those aged 45 to 54 saw their incomes rise by 14%, and those aged 55 to 64 saw a 10% boost.” NOVEMBER 2010

65% of Canadian Wealth Source: PMB Fall 2013 ( Adults 18+)

60% of consumer spending Source: Statistics Canada

“This is wonderful programming just not available anywhere else”

History+ Showcase+ CBC News Network+ Discovery+ Vision+ Bravo+ HGTV+ W Network+ Food Network+ Space+ Comedy+ CTV News Channel+ YTV+ OLN+ Slice+ CP24 Ontario+ CMT+ Dtour+ Weather+ Teletoon Eng+ OWN+ Treehouse+ Much+ BNN Business News M3+ E!+ APTN+ Discovery World+ MTV+ APTN HD+ APTN-N

Kathy Churchill, VisionTV viewer.

Cdn Specialty Channel Ranking Persons 45+, MF 3p-2a Excludes sports channels

0

10

20

30

40

50

60

70

80

90

BBM Canada, Total Canada, 12-13 Wks 1-52

AUDIENCE CONTEXT

VisionTV’s entertainment programming block delivers strong Zoomer audiences relative to its Specialty Channel competition

100

VIEWER TESTIMONIALS

“My favorite station! Hands Down”. Sandra Donovan, Jan 2012

“I just want to say VisionTV is a really wonderful friend that I have around every day. I can always trust the programming to be interesting, thought provoking, and just plain entertaining. I don’t know what I’d do without VisionTV”. K. Peters, Jan 2012 “I just wanted to say I LOVE VisionTV! I live in British Columbia and really enjoy watching all the programs you provide”. Dave Smith, Feb 2012 “I watch VisionTV alot. It is one of my favorite channels. I love the variety of shows”. Shirley Reise, Nov 2011 “I really, really do enjoy your total programming and it is not too often the channel selector has anything else on”. Dennis Anthony, Jan 2012

“

“

“VisionTV has continued to be one of my favorite channels”. Roy D. Mantle, Feb 2012

“I just want to say VisionTV is a really wonderful friend that I have around every day. I can always trust the programming to be interesting, thought provoking, and just plain entertaining. I don’t know what I’d do without VisionTV”. K. Peters, Jan 2012, VisionTV Viewer

ADVERTISE WITH US

For Advertisers who want to be associated with quality, and respect for the intelligence of the viewer, VisionTV is your new home •Competitive rates •Consistent and proven schedule

“Research by PwC has shown that, on average, TV advertising returns 4.5 times what you invest. No other form of advertising is so effective.” The Independent| May 11, 2009, "TV Dead? Far From It, We're Keeping All The Others Alive“

•Customizable program sponsorship opportunities •Integrated Media Solutions available leveraging all Zoomermedia platforms •In-house production services available Current advertising partners include:

“Recent psychology and neuroscience findings have demonstrated that the power of emotion, the ways we process advertising messages, the strength of implicit memory and the role of engagement in advertising all reinforce the reasons why TV is such a powerful commercial vehicle.” David Brennan, Research & Strategy Director, Thinkbox The Channel, Issue #3 2007, “Persuading Advertisers To Love TV Again”

CONTACT US

ZoomerMedia Television 64 Jefferson Ave Toronto, Ontario, M6K 1Y4 (416) 368-3194

Airtime Television Sales Inc. 6 Crescent Road, 2nd Floor Toronto, Ontario, M4W 1T1 (416) 923-7177

Vice President, Sales Dan Hamilton Director, TV Sales and Integrated Media Deborah MacLellan

National Sales Executives: Mark Burko, John Aonso, Mike Gibson, Kevin Haggith, Ty Trainor

WHERE TO FIND VISIONTV Rogers 60 (GTA) Rogers 237 (Digital) Rogers 96 Across Canada: BellTV 261 – Shaw Direct 394/72 or check your local listings www.visiontv.ca