Wake n Bake FINAL Presentation v3 - PMx470-UCBX-2011

Wake ‘n Bake Food Truck Cindy Chen Goldie Liu Hershow Al-Barazi Project Management x470 April 23 - May 25, 2011 EDP 325936

Michael Molano Pency Mak

TingTing Huang Tugce Bora

Background Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.

Mission

To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient.

Project Objective By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.

Scope In Scope: Launch of a Wake n’ Bake food truck •Out of Scope: •Maintaining business post launch

Assumptions Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week Go – Live date: Feb 1, 2012

Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee

Work Breakdown Structure Wake ‘n Bake

Sales & Marketing

Pastries/Operations

System (Website for Pre-Order)

Marketing

Menu

Web Application (Place Orders)

Sales

Vendors

Web Application (Employee Use)

Inventory

Baking

Pastries/Operations

Menu

Vendors

Philz Coffee

Inventory

SFBI

Baking ingredients

Necessities

Baking

Tracking plan

Schedule

Employees

Orders

Bulk Ingredients

Vendor orders

Pastry Chef

Delivery Schedule

Special Orders

In-House baking

Pastry Assistant

Payment

ID 1 2 3 4 5 6 7 8 9 10

Task Name Plan a list of pastries to offer and rotate weekly Finalize a launch menu Purchase inventory for baking ingredients Purchase inventory for necessities Create a tracking plan Finalize order plan with Philz Coffee Finalize contract with SFBI Hire pastry chef and pastry assistant Finalize working schedule for baking Purchase baking tools

Start 8/1/2011 9/25/2011 1/15/2012 1/15/2012 9/1/2011 1/16/2012 1/16/2012 11/15/2011 1/10/2012 1/15/2012

Finish 8/15/2011 10/1/2011 1/15/2012 1/16/2011 9/15/2011 1/22/2012 1/26/2012 1/1/2012 1/10/2012 1/22/2011

Duration 2 weeks 1 week 2 weeks 1 day 2 weeks 1 week 10 days 1.5 months 1 day 1 week

Baking tools

Pastries - Project Cost Budget

Budget (SWAG estimates)

Wage

# of Total Hours

Initiation

Planning (Internal)

Execution (External Vendors)

Pastries

Pastry Assistant salary (wage= hourly) Vendor – SFBI (monthly) Vendor – Philz (monthly)

$1,000.00

$12,000

$15.00

20

$15,600

$12.00

20

$12,480

Coffee Machine (one-time fee) Coffee Grinders (one-time fee) Baking tools (onetime fee) Salary for two employees Necessities (monthly)

Total Budget Estimate (yearly)

Baking Ingredients (monthly) Pastry Chef salary (wage= hourly)

Closing

$40 $200

10

$2,000.00

$24,000

$400.00

$4,800

$400.00

$400

$100.00

$100

$2,000.00

$2,000 $41,600 $2,400

Pastries – Risk Response Plan Risk 1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons 2. Vendors not able to delivery orders on time due to traffic, car accidents, etc 3. Storage malfunction (ie: power outage) 4. Limited supply of ingredients 5. Food sanitation

Probability

Impact

M

H

M

H

L

H

L

M

L

H

Mitigation Plan Order pastries from SFBI Prepare a backend delivery service to fulfill orders Order pastries from SFBI Have substitute ingredients ready on hands Employees need to be safety & sanitation Certified

Pastries – Communication Plan Matrix Communication Activity

Audience

Key Messages

Menu preparation

Pastry Chef/Pastry assistant

Discussion on what to bake

In person meeting

By Jan

Inventory control

Pastry Chef/Pastry assistant

Communicate status of inventory

In person meeting

Weekly

Menu Rotation

Wake n’ Bake Team

New menu for the month

Email

Weekly

Pastry Order

SFBI

Orders and delivery schedule

Email/Phone

Weekly

Delivery Method

When

Who 1st,

2012

Tingting Pency Tingting Pency Tingting Pency Tingting Pency

Marketing Deliverables: a. Communication Plan & Priorities b. Social Media accounts created – Facebook, Twitter c. Restaurant sites account created d. Logo created e. Flyers f. Flyers distributed in identified locations g. Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges

Sales & Marketing

Marketing

Logo

Flyers

Sales

Social Media/Online (Develop Online Short & Long Term Marketing Strategy)

ID Advertising locations

Calculate Operating Budget Requirements

Develop Discount/Added Value Strategy

Creation/Production

Creation/Production

Google

High Traffic Commuter Hubs

Pastries/Operations Budget

Online Discount Sites

Implementation

Fabrication

Facebook

Key Restaurant Magazines

Website Budget

Local Businesses, Campuses, Corporations

Distribution

Distribution

Twitter

BART poster boards

Marketing Budget

Restaurant/Related Sites

Online Discount Sites

Marketing Communication Plan Communication Activity

Audience

Key Messages

Deliver y Method

When

Who

Word-ofmouth, Facebook , flyers

January 1, 2012

Hershow Goldie

Promoting new food truck

Public

New mobile source for breakfast

Promoting new food truck

Local & Small Businesses

New mobile source for breakfast

Face-toface, flyers

January 20, 2012

Hershow Goldie

Promoting new food truck

Nearby Corporations

New mobile source for breakfast

Face-toface, flyers

January 20, 2012

Hershow Goldie

Nearby Schools

New mobile source for breakfast

Face-toface, flyers

January 20, 2012

Hershow Goldie

Promoting new food truck

Marketing Issues & Risks Risk Commuters are not interested in mobile food truck Price point is too high to be competitive in market

Probability

Impact

Medium

High

Medium

Medium

Mitigation Plan Survey commuters at possible locations to assess interest Research other bakeries and food truck prices and determine a comparable price

Miss target audience (ads are in wrong location)

Medium

Medium

Promo codes for different areas that it was distributed and evaluate which areas are working

Do not sell enough to make profit

Medium

High

Decrease price points at launch and increase as time goes on

High

Prioritize marketing methods and increase as revenue increases

Marketing strategy too costly

Low

Website for PreOrder

Web Application (Place Orders)

[Michael]: This WBS needs to be expanded to one more level down.

Web Application (Employee Use)

Functional requirements (including use cases)

Functional requirements (including use cases)

Visual design

Visual design

Create, and Execute Test Plan

Create, and Execute Test Plan

Develop Employee Training Manual

Develop Employee Training Manual

Implement Employee Training

Implement Employee Training

Website Communication Plan Communication Activity

Audience

Key Messages

Delivery Method

When

Who

Hand off of requirements

Developers

Hand off requirements so developers can start coding and testing

Word docs in email attachment

July 6, 2011

Cindy Michael

Website development & testing status update

Project manager, marketing team

Communicate status of development & testing of website

Project status dashboard in Excel

Every Wednesday from July 6, 2011 to August 24, 2011

Cindy Michael

Release training documentation

Employee

Provide training documents, to instruct the employee how to use the internal system to access the pre-orders

Training doc in Word docs

January 1, 2012

Cindy Michael

Deployment of employee system

Project Team

Employee system is ready to launch

Email

January 2, 2012

Cindy Michael

Deployment of customer website

Project Team

Website is ready to launch

Email

January 6, 2012

Cindy Michael

Website Risks Risk Item #

Risk Description

1

Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement

2

If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)

Probability

Medium

Low

Impact

Mitigation Plan

High

Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.

High

Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement

3

The website may not deploy on time (implementation)

Medium

High

We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment

4

Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors

Medium

Medium

Perform in-depth research on the firms to make sure that they have worked on a similar project.

5

If the logo won’t be finalized by marketing team, it might prolong software development life cycle.

Low

Medium

We will work with Marketing team, to ensure the logo will be finalized on time