What are NPS Surveys?

There are many ways to better understand what users think of your mobile app or website. But one of the best ways to gauge customer loyalty and product-market fit is with an NPS survey. NPS stands for net promoter score, an important metric in market research. NPS surveys are often single-question questionnaires that help companies understand how likely a customer is to recommend the business to a friend, family member or coworker. It's a simple question but one that has a big impact.