Why Franchise... Why Century 21?

Why CENTURY 21? Mizrahi Realty

Why The CENTURY 21® System? Through the CENTURY 21 System, you have the opportunity and increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. There is a reason why we are the biggest real estate company in the world. Its professionals such as yourself that see the power of CENTURY 21 System and utilize it to its fullest potential.

Our Brand Value Proposition –We are a strong, vibrant and global real estate family. –We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. –We embrace your goals and are committed to achieving them. –Our network is your edge: –56 countries, 8,000 offices and 143,000 agents strong.

CENTURY 21: The Gold Standard. 3

Our History 2007

8,000 Offices Worldwide 143,000 Sales Associates 56 Countries

CENTURY 21 Expands to Russia

40 Countries

2002

2006

CENTURY 21 Expands to Asia Pacific

20 Countries 1998

10 Countries 1989

5 Countries 2 Countries 1974

1971

1983

CENTURY 21 Expands to China

CENTURY 21 Expands to Mexico

CENTURY 21 Expands to Japan

First CENTURY 21 International Office Opens in Canada

First CENTURY 21 Office Opens in California

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The CENTURY 21 System SALES ASSOCIATES

Customers & Clients Brokers/Owners

CENTURY 21 System

5

How the CENTURY 21 System helps you achieve your goals Brand Awareness Business Benefits

Market Share Technology

Award Winning Training

Awards and Recognition Programs

Industry Leading Marketing

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Brand Awareness

We Are A Global Brand

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What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.

CENT URY 21

49%

ReMax

45%

Coldwell Banker

27% 12%

Prudential 5%

ERA 2%

GMAC 0%

10%

CENT URY 21

20%

21%

Coldwell Banker

11% 4%

Prudential ERA

1%

GMAC

1% 0%

5%

2006 Millward Brown Study

10%

15%

20%

25%

40%

50%

60%

First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!

27%

ReMax

30%

30%

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Century 21 versus Remax Century 21 is viewed 40X more than Remax!

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Our Local Competitors can’t come close to the CENTURY 21 name Insert local competitor statistics from www.googlebattle.com

100 80 60 40 20 0

East West North 1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Industry Leading Marketing

CENTURY 21 Marketing Programs • Our programs maximize your chances of success by… – Generating leads – Creating Preference for the CENTURY 21 Brand

– Increasing consumer interest and satisfaction – Enhancing customer retention – Helping you differentiate from your competition – Increasing listings and sales 13

National Advertising

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Local Advertising

15

Real Estate Search Engines

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Preferred Client Club Personalized Welcome Letter Personalized Spring and Fall Postcards

Personalized Bi-monthly Magazine

All This For Just $8 Per Year 17

eNewsletters FREE!!!

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Property Marketing Solutions

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Personal TV Advertising

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Technology

Century21.com

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21Online.com

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Property Slideshow

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Build Your Own Web Site

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The CENTURY 21 Lead Router Product 2. LeadRouter Finds Agent by Cell Phone

1. Consumer Inquires Online

5. Managers and Brokerage Monitor All Leads

3. Agent Contacts Lead from Anywhere

LeadRouter Process 4. Software Requires Agent Accountability

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Global Referral Network (CGRN) • Web-based referral management tool that connects nearly 6,000 activated offices • No activation fees • No software purchases • Free automatic upgrades • Guaranteed referral fees

The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide! 27

Award Winning Training

Award Winning Training

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Training for Associates at All Levels • Sales Skills – CREATE 21 – Advanced Real Estate Skills (ARES)

• Coaching and Accountability – BLAST! – Productivity Enhancement Process (PEP)

• Niche Markets & Specializations – – – –

Fine Homes & Estates New Home Sales Mature Moves Commercial Brokerage

• Designations – CGRN Sales Associate – Accredited Buyers Representation – Residential Finance Specialist

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Business Benefits

Healthcare Two Programs with 5 Plans (Major & Limited Medical) • Available to Sales Associate and Employees • Enrollment via Phone, Website, and Onsite • Enrollment available year round to “New” Agents and W2s

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National Discounts •6% discount •25% discount on accessories

• •

Up to 70% Savings Off Catalogue Pricing Free Retail Connect Savings Card

•Up to 12% off on dell.com •Customized personal advertising •Affordable - $349 gets you an ad ready for air

•Up to 50% off competitor pricing

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Virtual Tours

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Awards and Recognition Programs

Awards and Events

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Top Agent Retreat 2008 - CHICAGO !!

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CENTURY 21 System’s Value Added Services

Additional Real Estate Services

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Community Involvement

Giving Back To The Community To Date CENTURY 21 Has Raised Over $91,000,000 For Easter Seals

2004

1999

1994

1989

1984

1979

2007

$76,000,000 Raised In The First 25 Years

$62,000,000 Raised In The First 20 Years

$47,000,000 Raised In The First 15 Years

$20,000,000 Raised In The First 10 Years

$6,000,000 Raised In The First 5 Years

Easter Seals Selected As Primary Charity

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Transitioning into CENTURY 21 Rest assured that we will help you in your transition with your business and your assimilation into the office.

With different programs and guides to help you every step of the way, CENTURY 21 will ensure a seamless transition into the system.

Thank you!