in partnership with
present
4th edition
Bucharest –Tineretului Park September, 24-26, 2010
BFF history
Bucharest Food Festival background the first three editions offered: • • • • • • •
culinary exhibitions sale traditional restaurants cooking demonstrations culinary seminars concerts playground gastronomic records
Bucharest Food Festival background • • • • • • • • • •
40 000 visitors 20 000 m event total area 15 000 food portions - free offered to the public 4 000 de pizza donated to the audience 500 de exhibitors 30 de restaurants 10 concerts 6 gastronomic records 3 chefs 2 WRA records
gastronomic records at BFF • the longest cake in Romania - 50 m • the longest four blended pork in Romania– 30 m • the biggest bean meal with pork – 5000 portions • the biggest catfish soup – 1000 liters • the world biggest belly soup – 5 000 portions / WRA record
• the world biggest pizza chain – 497 m/ WRA record
BFF records - 3rd edition/2009
Bucharest Food Festival 4th edition Septembrie, 24-26 , 2010 Tineretului Park
intro • Bucharest Food Festival – 4th edition organizers, the biggest gastronomic event in our country, in partnership with The Bucharest City Hall through The Bureau of European Integration of the European Commission, aims to provide to the public the gastronomic dowry of the European Union. • this year event is part of The Open Days European project of The European Commission and has as theme “The Unity through diversity”, and the sub theme “The European Menu” and the main goal is to present traditional food of each European state. • although we can find products which are still in negotiation regarding the paternity rights, each state of the EU is proud with the gastronomic variety.
event organization •
the event will take place in Tineretului Park , September, 24-26 and offer 1000 m of indoor space, 1000m of outdoor space and close to these will be placed the European picnic were some big quantities of traditional specialties of European countries will be offered to the public to feel the Europe taste in the “biggest European restaurant”
•
the indoor space will host the representatives of the EU countries who will present minimum one traditional food product of their country.
•
Romanian chefs and guests from abroad will present to the public traditional recipes from all 27th UE countries.
concept the event is structured on two directions: 1. information • information area will consist in seminar presentations to inform the Romanian public and the producers about the EU actions and directions from the food sector. In the same time we will debate and detail the bio/ eco and traditional concepts, products of controlled origin, etc. 2. tasting • tasting area presume to achieve a “food festival” which will include exclusively EU food products. In this respect, will attend representatives of each EU state to present the gastronomic specificity and variety. This action is strongly sustain by the Bucharest representative embassies. Also, in this section we will be honored by the presence of wine and beer producers / importers from EU.
European brands section • this section will be included on the tasting area and has as objective to present the most famous European brand’s history that are produced by EU companies. • each country stand will present one or more brands to define their food tradition • in this section will take place food presentation, tasting and brand activation sustained by sale. • the objective of this section is to increase the brand credibility, to present the brand values and to compare with other similar products on the market.
European wine and beer section • this section will meet together the Romanian wine and beer importers and producers, to create an image of all brands. The section will be sustained by products presentation offered by specialists and tastings. • This section wants to help the public learn about alcohol, and how these are associated with a cooking type, and why not, how all these can be used at cooking. • In the European Union there are 5000 beer types, 3000 coming oly from Belgium. Countries as Netherland, Denmark, Germany, Czech Republic and even Romania can be proud of their various types of beer.
event structure indoor • exhibitor stands – stands for every state member of the EU. Every state will have the right to present food products and traditional ones, electronics, traditional cooking books. – each state can invite in the stand traditional restaurants to represent their country •
demonstration area – each stand will present a traditional recipe to the public – cooking demonstrations offered by the most famous chefs from Romania – Horian Varlan , Antonio Pasarelli.
•
seminars – the seminars have an educational goal and show how EU protect the traditional products and provide food safety in the European community.
•
playground – the children can participate accompanied by their parents and will have a special area were they can play, draw, and learn how to cook. This project is supported by Good Food and Pomello magazines.
indoor exhibitors area
demonstration area
seminars area
children area
event structure outdoor
• European picnic area – this is the area where participants will prepare the traditional products from different EU countries in big quantities for the public sale • terraces / restaurants area – around the indoor location will have this 1000m area for traditional restaurants – sale specialties to the public • concerts area – each state can invite a band to present traditional music from their country to the public
outdoor European picnic area
terraces area
concerts area
location
location plan
media support
media TV • 75 TV spots – TVR1 / 30 sec • 100 TV spots - TVR2 / 30 sec • 100 TV spots - TVR Cultural / 30 sec • 4 TV shows - Cuisine – on Euforia TV - event presentation Radio • 60 radio spots - Kiss FM / 30-40 sec Press • 5 print ads - 1/1 Zile si Nopti magazine – 45,000 copies • 1 print ad - 1/1 Good Food magazine + PR after event • 1 print ad - 1/1 - Vinul.ro • 1 print ad - 1/1 - Horeca Romania • PR and print ads – Jurnalul National si Jurnalul de bucatarie newspapers
media Online • www.CanCan.ro - 150.000 • www.culinar.ro • www.gastromedia.ro • www.port.ro • www.metropotam.ro • www.roportal.ro
OOH • 6 TV screens / Bucharest / 2 weeks, 10 sec spot at each 3 minutes OOH – at the location – posters - 10 000 copies / 50 x 70 – leaflets - 100 000 copies/ A5 – banners 6 pieces / close to the event
PR • official opening – Press conference – September, 24 / 10.30 – speakers: • European Commissioner for Agriculture – Dacian Ciolos • European Parliament members • Romanian parliament members • Veterinary health authority members • Department of Bucharest public health • press Interviews • TV interviews
sponsorship
possible actions on BFF • product presentations • recipes with sponsor products • tastings • public contests • tasting - focus groups •
sale products and food
• new contracts • product launches
platinum package • • • • • • • • • • • • • • •
12m stand in the country of origin demonstrations / tastings / indoor-outdoor distribution - promotional materials products sale products used on the event recipes self contests logo insert on all the event materials: TV spot, radio spot, print ads, TV screens, online, posters, banners, leaflets, flags sponsor nomination on radio spot sponsor logo on TV spot 5 banners / roll up 7 product presentations / recipe in the central area of the event platinum sponsor nomination in all DJ speeches 1 band access on the concert area brand exclusivity on the product or sale area brand activation campaigns
PLATINUM PACKAGE COST= 17,000EURO +VAT
gold package • • • • • • •
• • • • • • •
9m stand in the country of origin demonstrations / tastings / indoor-outdoor distribution - promotional materials products sale products used on the event recipes self contests logo insert on all the event materials: TV spot, print ads, TV screens, online, posters, banners, leaflets, flags sponsor logo on TV spot 4 banners / roll up 5 product presentations / recipe in the central area of the event gold sponsor nomination in all DJ speeches 1 band access on the concert area brand exclusivity on the product or sale area brand activation campaigns
GOLD PACKAGE COST = 15,000EURO+VAT
silver package • • • • • • •
• • • • • •
6m stand in the country of origin demonstrations / tastings / indoor-outdoor distribution - promotional materials products sale products used on the event recipes self contests logo insert on the event materials: print ads, TV screens, online, posters, banners, leaflets, flags 4 banners / roll up 5 product presentations / recipe in the central area of the event silver sponsor nomination in all DJ speeches 1 band access on the concert area brand exclusivity on the product or sale area brand activation campaigns
GOLD PACKAGE COST = 10,000EURO +VAT
outdoor package • • • • • •
terrace/restaurant - outdoor demonstrations / tastings – outdoor distribution – promotional materials products sale 1 banner / roll up brand activation campaigns
COST PACHET OUTDOOR= 1,500EURO+VAT
Stand / 6mp stand type – in the country of origin
standard decoration
package
cost / Euro
tastings product presentations distribution – promotional materials 1 table+2 chairs
sale (cash register)
500
30 minutes of product presentation on the central area product use on the event recipes 6 mp / 2x3m
contests tastings product presentations distribution – promotional materials sale (cash register)
6mp / 2x3m
1 table + 2 chairs
30 minutes of product presentation on the central area product use on the event recipes contests logo on BFF promotional materials: posters, leaflets, banners
costs plus VAT
750
stand / 9mp stand type – in the country of origin
standard decoration
package
cost / Euro
tastings product presentations distribution – promotional materials sale (cash register)
1 table +2 chairs
30 minutes of product presentation on the central area
1,500
product use on the event recipes contests 3 product presentations x 30 minute in the central area 9mp / 3x3m
1 banner at the location tastings product presentations distribution – promotional materials sale (cash register) 30 minutes of product presentation on the central area
EXCLUSIVE PACKAGE 9mp / 3x3m the product will be placed on 2 editions of Cuisine TV show
product use on the event recipes
1 table + 2 chairs
contests logo insert on TV spot Sponsor nomination during the event 5 product presentations x 30 minute in the central area 3 banners at the location product exclusivity in the stand of the country of origin
costs plus VAT
2,000
other packages action
period
duration
cost / Euro
2 banners 3x4m
September, 24-26
permanent
200
4 banners 3x4m
September, 24-26
permanent
350
leaflets, brochures
September, 24-26
permanent
250
cooking books - sale
September, 24-26
permanent
350
September, 24-26
permanent
300
1 day
3 minutes x3 presentations
200
2 days
3 minutes x3 presentations
300
3 days
3 minutes x3 presentations
350
product association with famous chefs
1 day
1 presentation
350
recipe presentation – public tasting
1 day
1 presentation
350
Branding at the event location
Distribution - promotional materials
tasting product tasting in the stand product presentations Product presentation – made by the DJ
Costs plus VAT
contact
Lucian Morteanu
[email protected] 004 0726 363 128
