DESIGN & REKLAMA 20th Exhibition of Advertising Industry APRIL 15-18, 2014, Moscow, CHA
DESIGN & REKLAMA, the largest exhibition of the advertising industry, will take place in Moscow on April 15th – 18th, 2014 Patrons: Moscow City Government Department for Media and Advertising of Moscow
DESIGN & REKLAMA THE KEY EVENT OF THE BRANCH Supported by: International Advertising Association (IAA) Russian Association of Communication Agencies (RACA) Association of Branding Agencies of Russia Russian Public Relations Consultancies Association (ICCO-Russia) Association of National Advertisers Art Directors Club Chamber of Commerce and Industry of the Russian Federation Moscow Chamber of Commerce Noncommercial partnership of TV and Video advertising (NPCP) Russian department of the Global Association for Marketing at Retail POPAI
DESIGN & REKLAMA is one of the largest and most prospective events in our market. The possibility to learn about technologies and tendencies that have appeared on the market during the previous year, to gain knowledge at various master-classes and seminars, and to meet colleagues gives a great practical effect to the exhibition. Sergey Koptev, President of the Russian Association of Communication Agencies
Over 90% of participants are pleased by the results of the exhibition and reached their business targets 2013: 178 participating companies from 7 countries. 13,520 specialists of the branch from 73 constituent states of the Russian Federation and 5 countries of the world visited the exhibition and frame program events. Space: 5 229 m2
DESIGN & REKLAMA THE KEY EVENT OF THE BRANCH DESIGN & REKLAMA is a reputable ground for conversance with the advertising market and novelties of the industry. It is a valued professional event that gathers the leading experts of the marketing communications branch together from year to year.
Andrey Barannikov, General director of the SPN Ogilvy Communications Agency, Chairman of the Russian Public Relations Consultancies Association
The exhibition is arranged by sectors for the convenience of our visitors 2nd floor, halls 5, 8-15 DESIGN: corporate identity design, printed materials design, multiple page edition design, periodicals design, outdoor advertising, logotypes, trademarks, souvenirs, packaging materials
SECTORS OF THE EXHIBITION GOODS PROMOTION ON THE SALES PREMISES: displays, shelves, showcases, promo-stands, audiovisual systems, lighting constructions ADVERTISING PRINTED MATERIALS: offset / instant printing, printing / pre-printing, post-printing finishing, equipment, operating supply and parts
MATERIALS AND EQUIPMENT: large format printing, equipment, advertising on transport and subway, signboards, directories, standers, lighting advertising and lighting technology, digital panels and video-walls, operating supply and parts
TERRITORY OF INNOVATIONS
SEMINAR ZONE 1
DESIGN & REKLAMA takes up all storeys of the exhibition complex MEZZANINE FLOOR, HALL 2 •
WEB ADVERTISING: web-site design, web-site management systems, e-mail marketing, mobile and cooperate marketing, SEO, SMM, content management, e-commerce
SECTORS OF THE EXHIBITION
SEMINAR ZONE № 2
DAYS OF INTERNET ADVERTISING
3rd floor, HALLS 16-19 ADVERTISING SOUVENIR PRODUCTS: business souvenirs, goods for sales promotion, packaging, materials
The business program includes master-classes, seminars and presentations from major players of the branch The ambitious business program is organized in the frames of DESIGN & REKLAMA exhibition from year to year. The effective experience exchange and professional discussion of the branch issues with the participation of leading associations are its main target.
BUSINESS PROGRAM The program is arranged by thematic days for the visitors’ convenience: PR-TECHNOLOGIES DAY DESIGN DAY BRANDING DAY PRINTING INDUSTRY DAY INTERNET ADVERTISING DAYS SOUVENIR PRODUCTS DAY POS MATERIALS DAY EVENT TECHNOLOGIES DAY NONSTANDARD ADVERTISING DAY OUTDOOR ADVERTISING DAY TV AND CINEMA ADVERTISING DAY
Over 100 events such as lectures, master-classes, round tables will be in the program. Besides that, TV AND CINEMA ADVERTISING DAY will present following events: • a show of the teasers-winners of the 12th Professional Contest for Television Advertising “25 kaDR” • AICP-show in Moscow will present the best TV teasers by the Association of Independent Commercial Producers, USA
DESIGN & REKLAMA Festival program traditionally includes industry contests Special projects are held in the frames of the exhibition from year to year. They are a perfect way to reflect the latest trends, tendencies and the bravest advertising ideas. Besides special projects organizers host industry contests that accentuate the high professional status of participants.
FESTIVAL PROGRAM 25 kaDR, the Professional Contest for Television Advertising, presents works created by production companies from Russia, Ukraine and Belarus.
National contest POPAI RUSSIA AWARDS presents superlatives of the POSM industry. Its main target is to discover the best developments of the POSM industry and in-store communication. Nominations: tobacco, alcohol, drinks, cosmetics and perfume, care products, pharmaceuticals, food, equipment and home electronics, services, household goods, standard POS materials, POS solutions involving Digital Signage, Promotional Campaign at points of sales, category management, spacing and shop design, Concept, Shop-in-shop. Only leading Russian and international specialists, advertisers and representatives of the POSM originating companies such as Mars, Ferrero, Kimberly-Clark, Euroset, Philips, Unilever, Nestle, Johnson&Johnson, Microsoft, Efes, Bacardi, are invited to the Jury of the contest.
Over 90% of participants found their target visitors DESIGN & REKLAMA is an effective tool for business communications of manufacturers, distributors and customers of the advertising industry: Over 13.000 visitors from 73 Russian cities and CIS countries registered during 4 days of the exhibition in 2013. 22,2%
Senior executive managers
20,7%
Middle management
35,1%
Specialists
21,6%
Other categories
41,8%
Originating companies of promotional products
New business contacts
58,2%
Manufacturers and distributors of promotional products
Support of business contacts
52,8%
Moscow / Moscow region
VISITORS
STATISTICS 5,2% 19,8% 6,7% 55,4% 12,9%
Purchase / order of goods or services
Familiarization with the novelties of the branch
Visiting of the Event program
38,7%
Constituent states of Russia
8,5%
Foreign countries
Over 90% of participants were satisfied by the number of visitors
VISITORS STATISTICS
Full service advertising agencies
12,3%
Advertising manufacturing complex
17,7%
Design-studio
22,3%
Advertising agency
Periodicity of visits of DESIGN & REKLAMA:
Visitors’ interest to the sections of the exhibition:
41,1%
Visited for the 1st time
Advertising printing
34,0%
Visit sometimes
Outdoor advertising
24,9%
Visit annually
22,1%
Design
19,6% 11,5% 7,6%
19,1%
Goods promotion on the sales premises
Visitors who order advertising services: 11,3%
Trade
10,7%
WEB-advertising
14,3%
Nonstandard advertising
8,2%
Manufacturing and industry
13,1%
Souvenir products
7,4%
Banks, insurance companies
10,3%
Services and maintenance
Professionals meet at DESIGN & REKLAMA
Participants consider the high quality of the audience of DESIGN & REKLAMA as its main achievement. 87% of visitors are professionals.
AMONG VISITORS 36,6 7 Krasok 7 TV Absolut Bank Absolut Realty Adidas Group Administration of Smolensk city Administration of Tambov city Administration of Troitsk Urban Okrug Aeroflot AeroSoyuz Helicopter Airline
Agroprom-MDT group of companies Alfa-Bank Alfa-Capital AlfaStrakhovanie ALMAZ HOLDING AlmazYuvelirExport Alm-Development Alpina Publisher Amway Apex Realty Auchan LLC AirTransCargo Aviadvigatel OJSC Avtokhimia-Invest AvtoVAZ
Azbuka zhilya Baltika Breweries Bank BCC-Moscow Bank Expresscredit Bank Globex Bank Petrocommerce Bank ROST Bank Russky Standart Bank Vozrozhdenie Bank VTB Bank Gagarinsky Bank VTB24
Banking technologies BBDO BBK Electronics Belagromash-Service named after Ryazanov V.M. BelGazpromBank Blackberry Agency Bolshoi Theatre Bosco stores BusinessInvest Canon Ru LLC Capital Construction and Architecture Department Capital Credit Comradeship Bank Carrera & Carrera Channel ONE Russia CitiBank Coca-Cola HBC Confael CORAL TRAVEL Corporate Finance Bank CREDIT EUROPE BANK Cristall-Lefortovo Danone Unimilk DepoComputers Dilyaver LTD DonetskSteel Group Energy Consulting Ernst & Young
EUROCEMENT group Eurohydraulic Euroset Retail EVRAZ Metall Inprom EVROBETON Expert Network of Electronics FAVORIT MOTORS Ferrero Russia FINN FLARE Formula Kino Gedeon Richter Gogol Theatre GOTEK Enterprises Group ABSOLUT GROUP Gulliver GUTA Bank HAPPYLON Corporation Heineken Hewlett-Packard IEK Group of Companies IKEA IKEA DOM INCOM Invest INCOM Real Estate Infoflot Cruise Company InterCoopBank Intourist Invest Club Investment Bank
InvestTradeBank IzhComBank Jeans Symphony Johnson&Johnson KAMAZ Karat KARL STORZ GmbH Karlson Tourism Karo Film Kaspersky Lab Kelly Services Kimberly Land KIT Finance Kolomensky Zavod Kopeika Retail Chain Krasnogorsky Zavod Krasny Souvenir L’Oreal LAYSA Railway Advertising Agency LG Electronics LUKOIL-Inter-Card M.Video Machine-Building Plant Magiya Zolota Makmaster Café Network Mango MARKS&SPENCER MARS Mary Kay Maxima Hotels MDM Bank Medsi Group of Companies
Over 90% of participants mentioned the high level of visitors’ competence Participants consider the high quality of the audience of DESIGN & REKLAMA as its main achievement. 87% of visitors are professionals.
AMONG VISITORS Moscow Musical MEGA Theater MegaFon Moscow State Circus Megapolis Moscvettorg Development MosKhimPharmMetelitsa Club METROWAGONMASH Preparaty named after Semashko Microsoft Moskva Doverie TV MIEL Channel MIR TV and Radio MostGeoCenter Company Mouzenidis travel MMC Norilsk Nickel Moscow 24 TV ChannelMr.Doors MTS Moscow Art Theatre named after A.Chekhov National Insurance Group Moscow Fotoclub Nestle Moscow Kremlin Museums
Nestle Russia NGK Slavneft Nika Trade House Nizhegorodskaya Pharmacy Network NOMOS bank Nota-bank Novo Mebel Ogilvy & Mather Oleg Tabakov Moscow Theater OSTIN OZON.ru PepsiCo Peredvizhnik Perekrjostok
Perm Engine Company PharmEtica Advertising Information Agency Philips PIK Group PONY EXPRESS Procter&Gamble PromAgroFond Renault Republica RESO-Garantiya RosenErgoAtom Rosinter Restaurants Holding ROSOBORONEXPORT RUSELT GROUP Rusfinance Bank Rusimport Russia-2 TV channel Russian Space Systems Russia's Federal Energy Agency Russkaya Cosmetica RUSSLAVBANK Sberbank CIB SberCred Bank SberFond RESO Scandinavian Health Center Sergiev Posad State History and Art Museum-Preserve Seventh Continent
SEVMASH SIBUR Russian Tires SIDMASH Smolensk Hosiery Factory SOTCOM Telephone Company Sportmaster Sredne-Nevskiy Shipyard State Memorial and Natural Preserve Museum-estate of L.Tolstoy Yasnaya Polyana State Tretyakov Gallery SUNMAR TOUR SurgutNefteGas Svyaznoy Logistics Tashir Media Tashir Media Tetra Pak TNK-BP TNT-Broadcasting Network Trade Holding TransMashHolding Tulsky Promyshlennik Bank Tupolev JSC TyazhPressMash Unilever Vella Group of X5 Retail Group
Vesta Center Vital Development Corporation VimpelCom Vladivostok Avia VneshPromBank Vokrug sveta Volgograd branch of the Russian Presidential Academy of National Economy and Public Administration Vologda sausage factory MiMP Vtoraya Gruzovaya Kompaniya (2nd Freight Company) Vtorprom LLC Vyatka TSUM Yandex Youth Center of Innovations and Computer Technology ELIN Youth Parliament of Moscow ZarubezhNeft Zhildorstroy Zhukovsky Machine Engineering Plant ZiO-Podolsk
April 15th – 18th, 2014. Moscow. Central House of Artists Exhibition of the advertising industry DESIGN & REKLAMA «EXPO-PARK EXHIBITION PROJECTS LLC» Office 165, 10, Krymsky Val, 119049 Moscow Phone number.: +7 (495) 657-99-22 (multichannel) www.expopark.ru
ORGANIZING COMMITTEE
Head of the project Anastasia Eliseeva
[email protected] +7 (495) 657 9922, ext.103 Managers of the project Svetlana Avenirova
[email protected] +7 (495) 657 9922, ext. 229 Karina Diemer
[email protected] +7 (495) 657 9922, ext.118 PR manager Fedor Stepanenko
[email protected] +7 (495) 657 9922, ext. 226 Business program manager Ekaterina Tananova
[email protected] +7 (495) 657 9922, ext.102 www.design-reklama.ru
