Dynamics of the Indian Culture May 2011
Your Team in India
Dynamics of the Indian culture
EFactor WORD OF WELCOME World’s largest social community - World’s largest social communityfor for entrepreneurs entrepreneurs - 4 Pillars -Finding funding -Saving costs -Finding knowledge -Finding new revenue streams
One-Click network Video
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PROGRAM 16.00 - 17:00 Welcome & Drinks 17:00 - 17:15 Roel Mangnus - East meets West 17:15 – 18:15 Bert van Hijfte – Business Development in India 18:15 - 19:30 Networking Reception
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EAST MEETS WEST
Roel Mangnus – Partner Go-India Sector Engineering & Infrastructure
Together achieving your business goals in the Indian Market
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Doing business in India Language seldom a problem Cultural differences many India is Full of contrasts: - Rich vs. Poor - Urban vs. Rural - Young vs. Old
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Key factors of doing successful business: • • • •
Good partners Good planning Aggressive due diligence and follow up Patience and commitment
Knowledge of the culture and local market
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Cultural awareness
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Cultural Differences
Liu Young’s East meets West icon design
BLUE stands for West, RED for East
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Contacts
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Punctuality
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Opinion
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Handling Problems
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The Boss
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Anger
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Sence of selve
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Queue when waiting
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Be aware of your own cultural background
Cultural differences are not about Good or Bad
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Business Development: Dynamics of Indian Culture
Bert van Hijfte – C. Consultancy Expert in cultural awareness
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India in the 21st Century
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India will be an economic power, and nothing will stop us India’s Minister of Finance, P. Chidambaram
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Asia 2050 Asian Development Bank report: Asia 2050
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Food for Thought The Netherlands and India: Two worlds apart? Take your time. Prepare well. Be aware of profound differences in culture and ways of communicating. Knowledge is power Global mindset and local strategy and solutions. Critically look at your international experience, product, service. Big countries like India are many countries in one Laws and regulations might regionally differ and rapidly change Bonding and building trust. Of contacts and contracts Organised by:
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India Facts Population: 1.225 Million Languages: multilingual society with 18 principal languages. Hindi spoken by approx. 40%, English is only trans-national language (business and government). Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian Largest democracy in the world
GDP: approx. USD 1.425 Billion (2009) GDP per head: approx. USD 3.400 (PPP) Purchasing Power Parity: # 4 in the world Growth GDP: approx. 8.5% (2010) Exports to the Netherlands: EUR 1.7 Billion (2009) Imports from the Netherlands: EUR 1.2 Billion (2009)
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India Facts Political system and government: Parliamentary system (bicameral) Federal structure: 28 states and 7 union territories Healthy competition between the states (relative autonomy)
Some highlights: 2nd highest number of billionaires in Asia: 4 richest Indians are richer than the 40 richest Chinese 44% of top 100 of Fortune 500 companies are present in India India’s consumer market will be world’s 5th largest by 2025 Investment in infrastructure till 2017 approx. EUR 1000 Billion 2nd emerging power in Asia: when will it overtake China? Organised by:
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India: is the elephant becoming a tiger? Politics and economic policies Economic liberalisation since 1991. The government and business/entrepreneurial spirit From a centralised command towards a liberalised federal state. Differences within India Management and international outlook. The British legacy Manufacturing: a rapidly growing sector. International quality? Infrastructure and supply chain The Indian consumer/market. A country of festivals Cultural diversity: many countries in one Working in India. Cultural aspects. Do’s and don’ts Organised by:
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The Western and Indian Psyche and Management History, Culture and Religion Some Hindu concepts: dharma, svadharma, samasara, karma and moksha. Castesystem and Hierarchy Rol of Caste in modern day India: politics and business The Family and business Hierarchy and everyday management High and Low Context Cultures Organised by:
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India one market?
About Metros and Specific Regions Cities and countryside About billionaires and those who live on 1 euro a day Demography and the different generations Different sectors different approaches (Local-) culture and Business Model (Local-) culture and product/service (Local-) culture and Management Local expertise
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Some interesting Cases McDonalds Unilever Philips Lemnis Lighting Ikea Organised by:
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Bibliography and more information Edward Luce: In spite of the gods: the strange rise of modern India The Economist and Financial Times: Special reports on India ADB: Asia 2050, Realizing the Asian Century Yale Global: Future Scenario for Asia CIA: Information on specific countries World bank: Doing Business in.... EVD: Country information and specialists
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Q&A - Open discussion
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CConsultancy For more info about business in India Bert van Hijfte: +31651999327 E-mail:
[email protected]
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CLOSING REMARKS
Thank you!
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Upcoming EFactor events Roundtable: Make your way to the Valley June 6th, Amsterdam
Crowdfunding & Online Sourcing June 22nd, Amsterdam
Lessons learned in Entrepreneurship September 7th, Zeist Find more information via: www.efactor.com Organised by: 33
