2014
FASHION TV
JOIN US FOR A NEW AND EXCITING YEAR! tough year for print media, but instead of hitting the brakes we decided to rise to the challenge and maximise our creative thinking skills. Spurred on by the readers’ love for the magazine, we are confident that print is not in decline and actually believe in its triumph and comeback. That sensation of sitting back and browsing through the pages is the height of me-time, a true luxury in our increasingly busy lives. This is why we now look better than ever – both advertorially and editorially. That precious peaceful moment has become even more special as we now offer our readers even more insightful documentary features, confidence boosting career stories and personal portraits, and plenty of trendsetting fashion and beauty reports. Realising that the success of Instagram and bloggers is down to their intimate relationship with the audience, we have consciously removed impersonal Hollywood portraits in favour of real life stories. 2013 was also the year that we invested time and effort into building Plaza Kvinna’s brand. We introduced a new and revolutionary digital media platform, Plaza Fashion TV, which proved a hugely successful tool to report live f rom New York Fashion Week and on a large screen television during TV3’s Top Model Event. We have recruited a number of new interesting bloggers and now boast as many as 14 bloggers that have also begun making appearances in the magazine. As our concept grows beyond the magazine, we stay up to date by continuously developing creative and individually customised solutions. Regardless if our readers follow us on Facebook or Instagram or just one blogger, stay in the loop of the latest trends on Plazakvinna.com or browse the physical magazine, we have become an essential part of their lifestyle. With two editors-in-chief in place, we at Plaza Kvinna believe in the value of teamwork. We’re convinced that by collaborating with you we’ll perform our absolute best. We’re thrilled to have you on board as an advertiser and partner to our exciting world of fashion. 2013 was a
editorial team editor in chief/Creative Jennie Birgmark [
[email protected]] editor in chief/editorial Malin Lundberg [
[email protected]] features editor JONNA DAGLIDEN [
[email protected]] layout sofia adamson [
[email protected]] head of fashion and beauty LOVISA BERGSTRAND [
[email protected]] fashion editor MALIN SJÖSTEDT [
[email protected]] fashion and beauty editor EMILIA KLANG [
[email protected]] contributing fashion editor Johan magnusson [
[email protected]]
Jennie Birgmark Editor in Chief/Creative
Malin Lundberg Editor in Chief/Editorial
k
READER PROFILE The Plaza Kvinna reader
Our typical reader is an affluent women in the midst of her career who enjoys adding a touch of luxury to her life. We try to avoid talking about age as a number and prefer the concept of mental age, because the topics we cover are as likely to attract a 25-year-old as a 55-year-old. But if we have to put a number on it, our average reader is 34 years old. She lives in one of the top three largest cities in Sweden, typically earns 33,000 sek/month and outbids our competitors’ readers in her passion for keeping track of the latest fashion news, indulging in beauty treatments, holidaying abroad, exploring new cuisine, maintaining a healthy lifestyle, decorating the home and keeping fit. To put it simply, Plaza Kvinna’s typical reader is a curious person when it comes to reading and learning – a grateful audience who devours every last bit of our content.
Women...................89 % Men.........................11 % age:
20-24...................10 % 25-29...................10.8 % 30-34...................14.8 % 35-39...................13.8 % 40-44...................10.5 % 45-49...................7.9 % average age 34 INCOME/MONTH:
19,000-21,999 kr +.............5.1 % 22,000-24,999 kr +.............9 % 25,000-29,499 kr +.............12.3 % 29,500-34,999 kr +.............13.9 % 35,000-41,999 kr +.............11.7 % 42,000-49,999 kr +.............5.2 %
AVERAGE INCOME 33 000 kr [ORVESTO CONSUMER_2013:2]
live Greater Stockholm...........35 % Greater Gothenburg.........12.1 % Greater Malmö..................9.8 % Large municipalities (90’+ Inhab).....................13.2 % Medium size municipalities , (50’-90’ Inhab)..................6.9 % AREAS OF INTEREST Fashion news....................88.2 % Beauty care.......................67 % Exploring new cuisine......80.5 % Healthy food.....................79.2 % Exercise............................78.3 % Music................................82.9 % Film..................................78.6 % Celebrities........................34.6 % Holidaying abroad............87 % Home decoration.............82.5 % Meeting new people.........75.4 %
OBJECTIVES WHAT CAN WE EXPECT TO HAPPEN AT PLAZA KVINNA DURING 2014?
• Plaza Kvinna turns 20! We will celebrate our birthday with a super size jubilee issue, no 10. Although recognised throughout the year, the jubilee celebration will peak during October. • Plaza Kvinna will be the official partner of TV3’s Top Model Sweden during spring 2014. Plaza Kvinna will have an editorial involvement throughout the series and the prize awarded to the winner is appearing as Plaza Kvinna’s covermodel. As Top Model Sweden will be broadcast in 40 episodes for 10 weeks during primetime, Monday to Thursday 7:30pm, Plaza Kvinna will have a widespread visibility, both as a magazine and brand. Each episode will feature Plaza Kvinna’s cover and viewers will be reminded of the final prize at regular intervals. Plaza Kvinna’s chief editors will also be in the jury in the final show. • Official partner of Collector Swedish Open in Båstad. In the summer of 2013, Plaza Kvinna adorned the centre court, exclusively supported Collector’s official easylivingblogg through Plaza Fashion TV, and participated in seminars, events and parties organised during the week. This year Plaza Kvinna’s involvement will be even greater. • Expansion of Plaza Fashion TV. Last autumn we had our first paying business partner of Plaza Fashion TV’s live reports from the fashion weeks in Stockholm, New York, London and Milan. The concept, which allows advertisers to own an entire feature, will be further developed in the spring. • Plaza Kvinna Business. As high income earners, Plaza Kvinna’s target audience have great career ambitions. With this in mind, we’ve made the decision to expand on the career, business and entrepreneurship theme by earmarking distinct business sections in selected issues. • New creative solutions and tailor-made events. We came up with lots of new ideas in 2013, from supplements and innovative magazine advertorials to creative web and blog partnerships, all of which we will continue to develop in the year to come. No idea is too small and nothing is holding our creativity and flexibility back. Try us out!
Price and format
spread
format:
450 x 298 mm* t y p e a r e a : 420 x 270 mm p r i c e : 74.000 SEK 1st spread 89,000 SEK 2-7th spread 79,000 SEK
half page horizontal
225 x 298 mm 205 x 270 mm p r i c e : 44,000 SEK 1-7th spread 49,000 SEK type area:
half page vertical
107 x 298 mm t y p e a r e a : 100 x 270 mm p r i c e : 27,000 SEK
format:
3RD cover
back cover
format:
format:
Gatefolder
1 : 214 x 298 mm f o r m a t 2 : 222 x 298 mm p r i c e : 149,000 SEK format
2
format:
format:
225 x 298 mm* s a t s y t a : 205 x 270 mm* p r i c e : 49,000 SEK
1
full page
quote for special format
225 x 144 mm 205 x 130 mm p r i c e : 27,000 SEK type area:
225 x 273 mm 205 x 270 mm p r i c e : 72,000 SEK satsyta:
*Add 3 mm cutting area for bleed format * Special placement +10%
plaza kvinna promotion
Oscar de la renta – aftOnklänningarnas mästare
PARTNER PROMOTIONS/ADVERTORIALS we have had extensive experience of developing ideas into concepts that reach beyond conventional ad solutions. AT PLAZA PUBLISHING GROUP
advertisers we tailor-make everything from supplements, advertorials and pick & mix pages to groundbreaking fashion shoots. Our formats have proven popular both with readers and advertisers. Aiming to exceed the most innovative and exciting solutions the market has to offer, our goal is to bring out new concepts and unique ideas with the help of our clients. IN PARTNERSHIP WITH
WE OFFER an exclusive concept where you as the advertiser are provided tailor-made solutions with our editorial team, sales team or creative sales department to reach your target group on their terms.
right from when the idea begins to take shape until the end product, where our editorial team takes over to produce everything from content to form, ensuring the promotion reflects Plaza Kvinna’s look and tone of voice. With you as an advertiser we can create unique solutions for print, web, editorial supplements, competitions, tailor-made events and other innovative methods of collaboration on social media platforms. WE’RE ACTIVELY PRESENT
PARTNER PROMOTION/ADVERTORIALS is a creative ad solution synergising
with the magazine’s individual tone of voice and graphic style. The advertorial solutions are formed by our own editorial team – always in close collaboration with the client and our editors-in-chief. Utilise our creativity to reach your future customers in a brand new, fun and innovative way!
GUIDELINES An advertorial page with an editorial tone of voice is complete with the logotypes of both the magazine and the advertiser – Plaza Kvinna Promotion in collaboration with. Advertorial pages adhere to the Plaza Publishing Group’s guidelines and are as such marked as adverts. Contact Therese fernberg/manager and ad sales
[email protected] +46 (0)8 50 11 89 96
LikA soFistikerAd som eLegAnt är hAns design, LikA tidLös som rätt i tiden är hAns PArFym. Couture-konstnären osCAr de LA rentA skAPAr kLänningAr oCh doFter som kvinnor genom årtionden äLskAt Att bärA. Av LovisA bergstrAnd Foto rostAm ZAndi, ALL over Press
många är dE kända kvinnor som vandrat ner såväl för röda mattan som för altargången, klädd i någon av Oscar de la Rentas fantastiska kreationer. En färgstark, men ändå sofistikerad, elegans är vad som har kommit att känneteckna hans design, vilket har fått flera av Amerikas First Ladies, såsom Jackie Kennedy, Hillary Clinton och Nancy Reagan, att genom tiderna klä sig i dräkter signerade de la Renta. Precis samma tidlöshet, glädje och sofistikation speglas även i hans dofter. Oscar de la Rentas signaturdoft Oscar lanserades 1977, men är än idag en mycket populär doft. Den är klassisk och elegant, blommig med inslag av kryddor och mjuka noter av trä. En viktig ingrediens som återfinns bland noterna är ylang ylang; en blomma som anknyter till själva trädgårdarna från Oscar de la Rentas barndom i Västindien.
OSCAR DE LA RENTA
Han föddes 1932 i dominikanska republiken. vid 18 års ålder flyttade han till madrid för att studera konst, men hans modeillustrationer ledde honom in i designvärlden; som lärling hos Balenciaga och därefter lanvin. i två år gjorde han sedan Couture-kollektioner för Elizabeth arden, innan han 1965 öppnade sitt modehus under eget namn. Live in Love är oscar de la rentas senaste doft. det är en ljuv blomsterbukett av hyacint, liljekonvalj och jasmin, som vilar i en bas av trä och mysk. pris 595 kr/50 ml.
doft för kvinnor, ”En skapad av En man som älskar dEm.
Parfymera dig i lager
Oscar-serien är bred, och innehåller förutom parfymen även tvål, bodylotion och ett parfymerat kroppspuder. Detta är för att kunna lägga parfymen i lager, vilket är en metod inom parfymvärlden som används för att göra det mesta utav en doft. Det handlar inte om att dofta starkare, utan mer om att låsa fast doften så att den varar mycket längre. Redan i badet kan du förbereda huden genom att använda en parfymerad tvål eller olja för att ge huden de bästa förutsättningarna. På en torr hy fäster inte parfym lika bra, så återfuktning är viktigt för att få doftmolekylerna att stanna kvar på huden. Använd därför en bodylotion för att få parfymen att dofta längre. Har du en oljigare hud, som inte absorberar en lotion, kan du istället – eller också – använda ett parfymerat talkpuder för att låsa fast doften ytterligare. Vad gäller parfymen, som är det sista steget, gör du bäst i att placera den där blodet flyter nära huden, som vid vrister, sidan av nacken och mellan brösten. Det ger den sista avslutande touchen till den eleganta Oscar de la Renta-kvinnan. Oscar är signaturparfymen från 1977. det är en klassiskt blommig doft med inslag av kryddor och mjuka doftnoter av trä. pris 545 kr/50 ml. Esprit d’Oscar är en modern uppdatering av oscars signaturparfym. En orientalisk blomsterdoft som öppnar upp med citrus, har ett hjärta av jasmin och apelsinblomma, och en varm bas av tonkaböna och vetiver. pris 635 kr/50 ml.
BLOggTipS!
Hur känns det att jobba bakom kulisserna på ett av världens mest prestigefulla modehus? det får du veta på oscarprgirl.tumblr.com – en blogg full av modeinspiration och fantastiskt fotografi!
technical data orders Ad sales Plaza Publishing Group AB Visiting Address Warfvinges väg 45 Mailing address: Box 302, 104 25 Stockholm. Phone: +46 (0)8 50 11 88 00 Fax: +46 (0)8 50 11 88 01 For more info, please visit www.plazapg.se.
Therese Fernberg [Manager and Ad sales] phone: +46(0)8 50 11 89 96 e-mail:
[email protected] Carina Svensson [Ad Sales] telefon: +46(0)50 11 88 91 e-mail:
[email protected]
traffic
Farraba Haider p h o n e : +46(0)8 50 11 88 31 e - m a i l :
[email protected]
technical data
n u m b e r o f i s s u e s : 12/year p r i n t e d c i r c u l at i o n : 50 000 ex t s - e d i t i o n : 32 900 ex p r i n t i n g p r o c e s s : Offset m a x i m u m s c r e e n d e n s i t y : 150 lpi b i n d i n g : Adhesive binding C o l o r s : Europe scale a d v e r t i s i n g m a t e r i a l : Digital.
Sent in accordance with Plaza Publishing’s material specification, which is attached with the order confirmation. i n s e r t p a p e r : 80g Nova Press. p a p e r c o v e r : 250g Galeri Art d i s t r i b u t e d b y : Tidsam r e a d e r s t a t i s t i c s b y : Orvesto debit information Insert, special placement smallest format full page add 10%. Swedish VAT added to all prices. a n n u l m e n t : Only in writing to the company at least three months prior to the publication date. other regulations The magazine reserves the right to refuse non-desirable adverts. complaints Complaints about inserted adverts must be made within 7 days of the publication date. Regarding any invoices a complaint should be made within 14 days of the invoice date. The magazine is not responsible for mistakes caused by deficient material. In case of adverts being delayed no right to compensation is given. Without an enclosed printing sample no right to compensation is given.
themes and publication plan 2014
Nr 1. Festive season | Winter fashion quick fix & food | [material deadline 2013 11 07 date of publication 2013 12 10]
Nr 2. career | Exercise, wellbeing & business fashion | [Material deadline 2013 12 13 date of publication 2014 01 21]
Nr 3. spring fashion | Fashion-, beauty- & interior design [Material deadline 2014 01 14 date of publication 2014 02 18]
Nr 4. hair special | Jeans, weekend breaks & shoes | [Material deadline 2014 02 11 date of publication 2014 03 18]
Nr 5. swim wear special | Body, exercise & sunglasses | [Material deadline 2014 03 14 date of publication 2014 04 24]
Nr 6. summer fashion | Beauty, spf & scents | [Material deadline 2014 04 14 date of publication 2014 05 20]
Nr 7. holiday fashion | watches, jewellery & beauty | [Material deadline 2014 05 12 date of publication 2014 06 17]
Nr 8. career | Hair & business fashion | [Material deadline 2014 06 09 date of publication 2014 07 15]
Nr 9. autumn fashion | beauty, interior design & exercise | [Material deadline 2013 06 27 date of publication 2014 08 19]
Nr 10. 20th anniversary | Accessories & jeans | [Material deadline 2014 08 18 date of publication 2014 09 23]
Nr 11. beauty special | Anti-ageing, shoes & bags | [Material deadline 2014 09 15 date of publication 2014 10 21]
Nr 12. christmas special | Watches, jewellery, scents & spa | [Material deadline 2014 10 13 date of publication 2014 11 18]
Nr 1. party fashion | Makeup, quick fix & winter travel [Material deadline 2014 11 11 date of publication 2014 12 16]
PLAZAKVINNA.COM DAILY UPDATES AT PLAZAKVINNA.COM
• The news feed on plazakvinna.com is updated several times a day, giving the latest fashion, culture and beauty news compiled by our web editor. • plazakvinna.com collects material from the published magazines, including beauty product tests and travel guides. • plazakvinna.com is currently home to thirteen bloggers sharing their daily lives and covering topics within fashion, beauty, health and lifestyle.
OUR BLOGGERS AREd: Engberg’s Children’s Fashion blog Daphne Léon’s Star Trends Valerie Wigardt’s Health blog Alia’s Beauty & Lifestyle blog Clara’s Travel blog Susanne’s Home Decoration blog Brock’s Fashion blog Jolana Nika’s Exercise blog Anna’s London blog Angelina’s On-the-Go blog Tove’s Gourmet blog Fashion by Kim B Love Leontine
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plaza fashion tv WEB TV IN A STYLISH FORMAT Plaza Fashion TV kicked off during Stockholm Fashion Week 2013. The format received a warm welcome by the fashion industry as well as our readers/viewers. A fluid extension of the blog phenomenon, Plaza Fashion TV was invited backstage, f rontstage and other must-be places during the eventful week. The next assignment, TV3’s Top Model Sweden Event, saw Plaza Fashion TV broadcast on big screens watched by thousands of spectators. The concept quickly took off and during Collector Swedish Open in Båstad, the official website hosted Plaza Fashion TV trend updates which functioned as a warm up ahead of, and during, Båstad’s tennis week. This is also where our first ever sponsor partnership was born. Collector Easyliving was named our official partner for the autumn fashion weeks with Plaza Fashion TV broadcasting f rom Stockholm, New York, London and Milan. To date our Plaza Fashion TV team has interviewed Donna Karan, Michael Kors, Victoria Silvstedt and Molly Sandén to name but a few. In 2014, we will continue to expand this exciting format and offer advertisers and partners the opportunity to own features by either incorporating their own moving images or a text body in the start and end of a feature.
FOR SPONSORSHIP OF PLAZA FASHION TV, PLEASE CONTACT jennie birgmark, EDITOR-IN-CHIEF/creative
[email protected] +46 (0)8 50 11 89 32 malin lundberg EDITOR-IN-CHIEF/editorial
[email protected] +46 (0)8 50 11 88 33
