Film 4 Useful Stats

Film4

Quarterly Update Q3 2014

Film4 Highlights In terms of share, Q3 2014 was the best ever quarter for Film4 among 16-34s Film4 is the biggest film channel, attracting more than double the viewers of the Sky Movies channels combined

Film4 had an average monthly reach of 23.7m for individuals in Q3, beating Sky Movies average monthly reach of 10.7m

Daytime share improved, with the 3pm slot seeing a +15% uplift thanks to the likes of Avatar and Ice Age 3

In terms of share, Film4 is the 7th biggest digital channel for ABC1 Men, up two places since last quarter. It is also the 3rd biggest for Men. Red was the highest ranking film, with an average audience of 1.2m Film4 viewers are commercially receptive. They find ads interesting to talk about (index=137) and often notice products/brands in TV programmes/films (index=138)

Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire & FHM)

Sources: BARB/Advantedge Q3 2014/GB TGI 2014 Q4 (July 2013 – June 2014) base = adults, viewers defined as all adults who state Film4 as 1 st favourite channel

Our Programming

Film4 continues to achieve more than double the combined reach of all Sky Movies ABC1 men Average monthly reach (%)

39 .7

18.6

10.1

9 .1 6 .6

6 .6

Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins.

6 .6

6 .2

6 .2

5.9

5.3

4.7

4.4

3.9

3.8

2.3

2.3

…and has a higher monthly reach than competing media ABC1 Men Average Monthly Reach (000s) Q3 2014 Film 4, 5,19 2,000

Cinema, 2,6 13,000

National Geographic, 827,000 Em pire, 355,000

FHM, 257,000

Source: BARB/Advantedge Q3 2014. GB TGI 2014 Q4 (July 2013 – June 2014) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more)

Top Rating Films Adults

Rank

Programme Title

Date

TVR

'000 (AVG)

1

RED

02/07/2014

2.4

1,184

2

TAKEN

05/08/2014

1.9

924

3

X-MEN: FIRST CLASS

27/08/2014

1.8

910

4

ZOMBIELAND

22/08/2014

1.7

844

5

SOLOMON KANE

27/07/2014

1.7

828

6

COLOMBIANA

10/08/2014

1.5

733

7

SALT

21/08/2014

1.4

674

8

THE MECHANIC

22/07/2014

1.3

657

9

THE GUARD

21/07/2014

1.2

607

10

GHOST

30/08/2014

1.2

585

Source: BARB/Advantedge, Q3 2014, Highest Occurrence, Adults 16+

Film4 viewers are commercially receptive & career minded

Film4 Viewers… •

Are commercially receptive and enjoy TV ads as much as programmes (index=137), find ads interesting to talk about (index=138) and often notice products/brands in TV programmes/films (index=138)

•

They also agree that they have a keen sense of adventure (index=121) and influential amongst peers, definitely agreeing that they are the first to know what’s going on (index=115)

•

They are also image conscious. Film 4 viewers like to stand out in a crowd (index=128), have a very good sense of style (index=121) and agree that they take great pleasure in looking after their appearance (index=113).

Source: GB TGI 2014 Q4 (July 2013 – June 2014) base = adults, viewers defined as all adults who state Film4 as 1st favourite channel

Other Research

A clear, distinctive brand image “Film4 feels more highbrow. Rather than watching a blockbuster on ITV, it feels a but

more credible watching a film on Film4. It’s got a bit of a stamp of approval on it already” (Female18-29 London)

“Subtle, quirky, cerebral, intelligent”

Film4 brand values Expertise Passion Creativity

British

(Male 30-54 London)

• Film4 films are more accessible than often expected • Credibility of the brand elevates the status of the channel • Intelligent but not elitist • Enables a relationship of trust

• It stretches experience – new discoveries with Flim4

Source: TW Research ‘A qualitative performance and brand review of Film4’ 2012

Consumers are spending more on in-home leisure ‘We see no reason why film TV watching at home will decline. Indeed the quality and appeal of film watching in the comfort of our living spaces is only set to rise as ownership of high quality screens that ever more impressively rival the cinema increase and as access to films at home multiply.’

Source: Future Foundation ‘Film and Cinema – Consumer engagement with films at home and in the cinema (May 2013)

Film4 has a strong male profile

Film4

Commercial TV average 62

56

58

55 45

44

43 44

42 38

22 9 9

Men

Women

Source: BARB/Techedge, Q2 2014

12 13

19

14 14

16 -2 4 25 -3 4 35 -4 4 45 -5 4

55 +

ABC1 C2 DE Adult s Adult s

What’s coming up Q4 2014

Halloween

The Pact

Zombieland

Van Helsing

The Evil Dead

Sleepy Hollow

A spooky celebration of Halloween starting on Friday 31st

Big Hits! The Hunger Games

Shame

End of Watch The Sitter

Safe House The Descendants

Something for everyone all under one roof, with a host of first plays and premieres.

Channing Tatum

December brings a season of films starring Hollywood’s hottest leading man Channing Tatum, kicking off with first play of Magic Mike

The Eagle

Haywire

GI Joe: Rise of Cobra

Step Up

Dear John

The Dilemma