Friday, June 22 - Trinity University

2007 International Conference on Intercultural Communication

Harmony, Diversity and Intercultural Communication

June 22-24, 2007, Harbin Friendship Palace Hotel, Harbin, PR China

English Program

Co-sponsored by China Association for Intercultural Communication Harbin Institute of Technology, Harbin, China International Association for Intercultural Communication Studies

Conference Co-Directors Professor Yuxin Jia Harbin Institute of Technology, Harbin, PR China

Professor Robert N. St. Clair University of Louisville, Louisville, Kentucky USA

Staff Assistance to the Program: Li Song, Harbin Institute of Technology Chang-yuan Liu, Harbin Institute of Technology

Friday, June 21 Registration from 8:00 – 21:00 at the lobby of Friendship Palace Hotel (Those who arrive in the early morning of June 22 can register before 8:25)

Friday, June 22 101

Friday

8:30-9:10 a.m. International Hall

Opening Ceremony （Detailed information will be given in the Program Manual） ********************************************************

9:10 – 10:00 am.

Photo and Coffee Break ********************************************************

102

Friday

10: 00 -12:20 p.m. International Hall Key-note Speeches

( Detailed information will be given in the Program Manual )

12:30-2:00 p.m.

Lunch IAICS Publications Luncheon Committee Meeting

Friday

12:30 -2:00 p.m

Room 481

Co-Chairs: Margaret U. D'Silva, University of Louisville, USA Brooks Hill, Trinity University, USA Members: Sarah Corona Berkin, Universidad de Guadalajara, Mexico Guo-Ming Chen, University of Rhode Island, USA Wenzhong Hu, Beijing Foreign Languages Institute, PR of China Yuxin Jia, Harbin Institute of Technology, PR of China Bates Hoffer, Trinity University, USA Nobuyuki Honna, Aoyama Gakuin University, Japan Francisco Hernández Lomelí, Universidad de Guadalajara, Mexico Carmen de la Peza, Universidad Autónoma Metropolitana Ascapotzalco, Mexico Robert N. St. Clair, University of Louisville, USA Yung-Yi Tang, Chinese Culture University, Taiwan Li Song, Harbin Institute of Technology Chang-yuan Liu, Harbin Institute of Technology

103

Friday

2:00-3:15 p.m.

Room 408

Linguistic Rights and the Legitimation of Culture Chair: Ruth Vila Banos, University of Barcelona, Spain

“Strategies for Empowering Students with disabilities from Culturally and Linguistically Diverse Backgrounds” Barbara Hong-Foster, Texas A&M International University Rosemary Chai, Nanyang Technological University “How Can World Englishes Bloom in Japan? The Situation and Problems of College English in Japan”

Chie Saito, International University of Health and Welfare, Japan “Intercultural Communication Competence of Catalan Teenagers” Ruth Vila Banos, University of Barcelona, Spain “On the Relationship between Derrida and Nietzsche in Terms of the Power of Language” Dajun He, Northeast Agricultural University, China “Ethnic Relations among Students in Malaysia” Sidin Ahmad Ishak, University of Malaya, Kuala Lumpur, Malaysia “Engrish and Its Intercultural Signification” E-chou Wu, Providence University, Taiwan “Developing a Written System for the Sign Language of Deaf People” Minoko KATO, Toyohashi University of Technology, Japan “Promoting the Chinese Program in Small-Town America: A Case Study” WenboLiang, Shanghai International Studies University, China “A Comparison between Christian and Traditional Chinese Views on Human Nature” Huawei Li, Zhangzhou Normal University, China

104

Friday

2:00-3:15 p.m.

Room 481

The International Dimensions of Health Communication Chair: Kandi L. Walker, University of Louisville, USA

“Learning Socio-Cultural Talk in Health Setting: Milestones and Barriers” Patsy Deverall, AUT University, New Zealand “HVS Adaptive Perceptual Digital Image Coden for 21st Century Satellite Based Intercultural Global Geography Awareness” Ajith Kumarayapa, Zhang Ye & R.Wickramanayake, Harbin Institute of Technology, China, “The HIV/AIDS Pandemic Examing a Global Health Problem from Intercultural Communication Perspectives” Margaret U. D’Silva, Kandi L. Walker & Joy L. Hart, University of Louisville, USA “Housing for the Poor: The Pursuit of Well-Being in the Emerging Urban Context of Khon Kaen Town” Apisak Dhiravisi & Buapun Promphakping, Khon Kaen University, Thailand “Training Teachers for Speech-Handicapped Children: Terminology of the Field” Hal M. STROM, Quality School International (USA), Russia Marina G. IRZHEVSKAYA, Primorsky Teacher’s Skill Improvement Institute, Russia Boris I. BARTKOV, Russian Academy of Sciences, Russia “Portable Medical Records Accessibility and Privacy of Multi-cultures” Ruijian Zhang, Purdue University, USA “Issues of Linguistic Rights in Japan for Deaf Education” Yoko Koizumi, Aoyama Gakuin University, Japan

105

Friday

Workshop:

2:00-3:15 p.m.

Room 483

“Language and cultural education” “Teaching through Language Culture and Culture through Language” Chair: Svetlana Ter-Minasova, Lomonosov Moscow State University, Russia Participants: Andrey Fatyuschenko, Lomonosov Moscow State University, Russia Svetlana Ter-Minasova, Lomonosov Moscow State University, Russia

(Other scholars are warmly welcome to the workshop) The experience of English language teaching in the Soviet Union when the country was completely cut off with the Iron Curtain from English-speaking

106

Friday

2:00-3:15 p.m.

Room 484

Cross-cultural knowledge and conflict Management Chair: L. Brooks Hill, Trinity University, USA “What Happens When Critical Literacy Goes Intercultural? An Examination of the Experience of Preparing International Students for Academic Literacy” Deborah Bryant, University of South Australia Jonathan Crichton, University of South Australia “Far and Away: Effective and Efficient Preparation of Employees for International Asignments through the Intercultural Knowledge Scale” Bernd Kupka, University of Otago, New Zealand, Stephen G. Atkins, University of Otago, New Zealand Tim Walters, Zayed University, Abu Dhabi, UAE Jürgen Bolten, Friedrich-Schiller-Universität Jena Marion Mertesacker, Universität Regensburg

Andrea Graf, Universität Regensburg Bethany Richter, Trinity University, USA L. Brooks Hill, Trinity University, USA André M. Everett, University of Otago, New Zealand “Reading Non-Native English-Speaking Authors in ESP/EAP Classes” Svetlana Savintseva, Russian Academy of Sciences, Russia “Culturally and Linguistically Driven Misunderstanding? : The analysis of intercultural misunderstanding” Kumiko Tsutsui, Kumamoto Gakuen University, Japan “Do Short, Intensive Cross-cultural Encounters Lead to Greater Intercultural Harmony?” Stephen M. Ryan, St. Thomas University, Osaka, Japan “High/Low-Context Cultures and Conflict-Handling” Jianmin Tang & Pinju Yang, Shandong University of Science and Technology, China “Intercultural Perspective on Conflict Management” Zou Jueping, East China Normal University, China ********************************************************

3:15-3:30 Coffee & Tea Break *******************************************************

107

Friday

3:30-4:40 p.m.

Room 408

Culture, Health, and Organization (Panel I)

Chair: Patrick Ng, The Hong Kong Polytechnic University "Performance Appraisal in Hong Kong Subsidiaries versus in Their US Parent Companies: Culture, Communication, and Appraisal Effectiveness." Vivian C. Sheer, Hong Kong Baptist University Guo-Ming Chen, University of Rhode Island, USA "An Application of Theory of Planned Behavior to Providing Social Support to One's Close Relationships." Hairong Feng, The University of Minnesota, USA "Systematics and Patterns of Organizations and Communications." Victor Lux Tonn, Salve Regina University, Newport, RI "Lay Discourse of Body, Health, and Medical Use in a Coexistent Culture of Chinese and Western Medicine: A Challenge to the Elitist-Based Medical Correctness in Taiwan." Mei-Ling Hsu, Jiun-Wei Hsieh, Kai-yuan Huang & Yu-Yan Wang, National Chengchi University, Taipei, Taiwan Respondent: Shu-Chu Sarrina Li, National Chiao Tung University

108

Friday

3:30-4:40 p.m.

Room 481

Issues in Intercultural Communication (Panel II) Chair: Dienfang Chou, Tzu Chi University "To Compare or Not to Compare?" Ling Chen, Hong Kong Baptist University, Kowloon, Hong Kong "Living with Others: Mapping the Routes to Acculturation in a Multicultural Society." Shuang Liu, The University of Queensland, New Zealand

"The Relationship between Intercultural Sensitivity and Conflict Management Styles in Cross-Cultural Organizational Situation." Tong Yu & Guo-Ming Chen, University of Rhode Island "An Examination of Factors Influencing the International Students' Choice of Studying in China." An Ran, Zhang Shihai, & Hao Zhifeng, South China University of Technology, China "Mundane Communication: A Venue for Intercultural Studies." Xin-An (Lucian) Lu, Shippensburg University of Pennsylvania, USA Respondent:

109

Hui-Ching Chang, University of Illinois at Chicago

Friday

3:30-4:40 p.m.

Room 483

The Media Literacy Education in Taiwan From Concepts to Practices (Panel III) Chair: Sophia Tsuey-jen Wu, National Chengchi University “An Action Research on Media Access: From Concept to Practice” Cheng-Yu Lin, National Chengchi University. “A case study on the Implementation of Media Literacy Education on Elementary School in Taiwan” Tsung-Hsiao Huang, Taipei Municipal University of Education. “To construct the media literacy education standards in Taiwan’s elementary school” Chia-Lun Chang, National Taipei University of Education.

“An Action Research on Intergrading Media Literacy into 2nd Learning Stage of Health and Physical Education” Chih-Jen Cheng, National Chengchi University. Respondent: Ping-Hung Chen, National Taiwan Normal University

110

Friday

3:30-4:40 p.m.

Room 484

Psychological Testing: Intercultural Implications (Panel IV) Chair: Shinichi Takahara, Chiba Public Schools, Japan “The Chinese Translation of Cultural Adaptation and Adjustment Scale” Shinichi Takahara, Chiba Public Schools, Japan Ning Wang & Yi Wang, Harbin Engineering University, China “Eleven Years Old Malaysia Chinese Students Knowledge Construction During Concrete Operational Stage” Zahari Ishak, University of Malaya “Multple Intelligences: Psychological Tests in Language Teaching” Irina Lebedeva, Far Eastern National University, FENU, Russia “Intercultural Psychotherapy: Different Models and Strategies for Creating an Interpersonal Relationship beyond Cultures” Emma Ruiz Martín del Campo, Universidad de Guadalajara “Developmental Stages and Indicators of Contemporary Chinese Friendship” Xu Jiajia, Shanghai International Studies University, China Respondent

111

Friday

3:30-4:40 p.m.

Room 486

The Extremely Short Story Competition in Japan (Panel V) Chair: TAKESHITA Yuko, Toyo Eiwa University, Janpan “The Extremely Short Story Competition (ESSC): A Successful Case in Japan” TAKESHITA Yuko, Toyo Eiwa University, Japan “University Students’ Responses to the ESSC” MIYAKE Hiroko, Tokyo Keizai University, Japan “Some Characteristics of ESSC Works in Japan” OKAURA Yoshiyuki, Fukuoka Institute of Technology, Japan “Creative Characteristics of Japanese Learners/Users' Written English” FUJIWARA Yasuhiro, Chugoku Gakuen University, Japan Respondent: Nobuyuki Honna, Aoyama Gakuin Universtiy

112

Friday

3:30-4:40 p.m.

Room 489

Media Representation in Chinese Context (Panel VI) Chair: Guo-Ming Chen, South China University of Technology/University of Rhode Island "Global Schemas and Local Register in International News Reporting: Case Studies of CCTV-4 and Phoenix TV Hong Kong." Doreen D. Wu & Patrick Ng, The Hong Kong Polytechnic University

"Narratives of Role Models in the Early Years of Economic Reform: A Study of Chinese Media Rhetoric during Historic Transition." Mei Zhang, Missouri Western State University "Media Representations and Images of the Hakka in Taiwan." Meihua Lee, National Chiao Tung University "Beyond Materialism: Television News Coverage of Health Risks, Health-risk Perceptions, Health-related Self-efficacy Beliefs, and Life Satisfaction." Yinjiao Ye, University of Rhode Island, USA Respondent: Shuang Liu, The University of Queensland, New Zealand

113

Friday

4:45-6:00 p.m.

Room 408

Exploring the Dimensions of Intercultural Communication Chair: Peter Sercombe, University of Newcastle, UK “Intercultural Commlunication: Scope and Responsibilities” Peter Sercombe, University of Newcastle, UK “Bridging the Gap between International and the National” L. Bondarenko, Far Eastern National University, Russia “Multiculturalism in Historical Countries with Emphasis on Iranian Version of Multiculturalism” Ehsan Shaghasemi, University of Tehran , Iran “Language Policy in Multilingual Organizations” Chris Allen Thomas, University of Pennsylvania, USA “Border Trade Economic Zone Intercultural Communication”

Yelyutina Rimma, Far Eastern State University, Russia “Harmony and Diversity: To Avoid Conflicts through Understanding Differences of Diversified Culture” Wenying Woo, Beijing University of Technology “A Study on patterns of Cultural Difference and Multicultural Collaboration” Zhang Lijuan & Wang Min, National University of Defense and Technology “The Influence of Mainstream Religious Culture on the Sino-British Philosophy” Zhao Zhilan, Harbin Normal University

114

Friday

4:45-6:00 p.m.

Room 481

The Problems of Cultural Distance and adaptation Chair: Jiwan Bi,

Beijing Language and Culture University, China

“Cultural Adaptation and Cross-Cultural Awareness” Jiwan Bi, Beijing Language and Culture University, China “Culture Learning and Adaptation: A Close Look at the Realities” Cecilia Ikeguchi, Tsukuba Univeristy, Japan “A Language Planning Model of Trust Building between Two Linguistic Groups” Junko Saruhashi, Aoyama Gakuin University, Tokyo, JAPAN “Grassroots language planning Collaboration with local government Transformation of attitude toward language” Junko Saruhashi, Aoyama Gakuin University, Tokyo, JAPAN

“The Role of Trust in Verbal Communication within the Persian Language Society and between Different Language Societies” Shahla Sharifi, Ferdowsi University of Mashhad, Iran “The Impact of Cultures on Communication Sensitivity” Qingwen Dong, Randall Koper & Christine Collaco, University of the Pacific “Making Bilingual Signs more Communicative: A Functionalist Approach” Jinding Peng & Wang Bin, Central South University, China “A Brief Analysis of Communication Accommodation in Shanghai” ChenYingrong, East China Normal University, China “Self-Translation: A Model for Cultural Adaptation in Maxine Hong Kingston’s The Woman Warrior” Ying Kong & Guizhi Wang, Harbin Institute of Technology, P. R. China

115

Friday

4:45-6:00 p.m.

Room 483

Community Participation Efforts in Strengthening Social Harmony (Panel VII) Chair: Somjit Daenseekaew, Khon Kaen University, Thailand. 1) Somjit Daenseekaew Faculty of Nursing, Khon Kaen University, 2) Ratdawan Klungklang, Office: Boromarajonani College of Nursing, Khon Kaen 3) Julaporn Tungpukdee Faculty of Nursing, Khon Kaen University,

4) Piyanuch Boonkong Sakonakorn Hospital, Sakonnakorn, Thailand 47000.

116

Friday

4:45-6:00 p.m.

Room 484

Communicative Competence across Cultures Chair: Lida liu, Harbin Institute of Technology “Harmony versus Critical cultural Awareness: A Case Study of Intercultural Communication in Japan” Stephanie Houghton, University of Kitakyushu, Japan “Bilingual Education: A Key to Improving Intercultural Communication and Embracing Cultural Diversity in Public Schools” Guangyuan Hu, The University of Alabama, USA “Integrating Cultural Studies into the Language Skills Development to Improve the Intercultural Communication Competence” Hu Yan, Taiyuan University of Science & Technology, China “Chinese English Teachers' Intercultural Communication Competence (ICC): An Investigation” Charles Cheng Donghui, Shanghai International Studies University (SISU), and Anhui University of Technology, China “On Non-Native English Speaking Professionals: Ten ELT Implications for ESL and EFL Learners” Jia, Yongfang, Inner Mongolia University of Technology, China “A Contrastive analysis: Incoherence Reflected in EFL Abstracts on Technical Discourse” Lida liu, Harbin Institute of Technology, China “Do you want to become my language partner? --- An exploratory

study on Chinese college students’ intercultural communicative competence” Wang Qiong, Beijing Language University, China “On the Integration of Attitudes, Knowledge and Skills in Developing Intercultural Communication Competence” Zhou, Zhen, Yunnan University, China

117

Friday

4:45-6:00 p.m.

Room 486

The Parameters of Cultural Identity Chair：Xiaoling Wang, The Second Northwest University for Nationalities/Shanghai International Studies University, China “Cultural identity (by the example of Australian nation)” Tatiyana Yu. Tereschuk, Far Eastern National University, Russia “Negotiation of Language Identity: The British and Americans” Marina Rassokha, Foreign Language Institute, Far Eastern National University, Russia “Choice of Foreign Names as a Strategy for Identity Management” Justina Cheang, University of Macau “The Influence of Ethnic Identity and Intergroup Contact on Anxiety/uncertainty and Communication Satisfaction” Xiaoling Wang, The Second Northwest University for Nationalities/Shanghai International Studies University, China “On Cultural Variation in Gender-Related Strategies and Tactics of Communicative Politeness” Pshenichnikova Anna, Far Eastern National University, Russia “British National Identity in the Age of globalization” Shi Tongyun, Beijing Foreign Studies University, China

“The Effectiveness of Country-of-Origin Cues in Modifying Consumer's Brand Quality Perception” Tim K. Tso, National ChiaYi University, Taiwan Kenneth C. C. Yang, The University of Texas at El Paso, USA “Modeling American and Taiwanese Coonsumers' Responses to Mobile Advertising using Lisrel Technique” Kenneth C. C. Yang, The University of Texas at El Paso, USA “An Ethnographic Study of What and Why Poor Consumers Buy” Kenneth C. C. Yang, The University of Texas at El Paso “The Effects of Sexual Appeal Advertsiging on Consumer Advertising Belief and Brand Attitude” Kenneth C. C. Yang, The University of Texas at El Paso, USA “Ethnic Stereotypes and Cognitive Processes in Cross-Cultural Communication” Maria Lebedko, Far Eastern National University, Russia

Saturday, June 23

201

Saturday

8:00-9:40 a.m.

Room 408

Intercultural Communication and Foreign Language Teaching ( I ) Chair: Han Xiaohui, Harbin Institute of Technology, China “Implementing Cultural Teaching Appropriately in Listening Classroom” Lei Haiyan, Taiyuan University of Science and Technology, China “Computer-mediated Communication Language and English Language Teaching” Li Hui, Shanghai University of Sport, China “Intercultural Ingredients: A Content Analysis of Texts in an Integrative English Course” Chi Ruobing & Li Jing, Xianda College of Economics and Humanities at SISU, China “What Does the Chef Do with the Ingredients?—A Content Analysis of Exercises in An Integrative English Course” Zhou Jiaying & Liu Huijuan, Xianda College of Economics and Humanities at SISU, China “Intercultural Pragmatic Failure and English Teaching” Ma Jingxia, Harbin Normal University, China “Acting as Interculturally Competent Teachers: a Reflection on Teachers’ Roles in EFL Classroom” Wang Ge, Southwest Forestry University, China “Promoting Intercultural Communicative Competence in EFL

Teaching” Wang Xiaodong, Northeast Agricultural University, China “A Culture-Based Approach to Teaching Politeness Strategies to L2 Students” Han xiaohui & Li huijie, Harbin Institute of Technology, China “TOFEL Reformation vs. CET Reformation” Li Huijie, Harbin Institute of Technology, China “Culture as a Shaping Factor in Second Language Acquisition” Dai Weidong & Bao Liying Shanghai International Studies University, China

202

Saturday

8:00-9:40 a.m.

Room 481

The Cultural Construction of Facework Chair: Wenshan Jia, Chapman University, USA (Featured Speaker) “Universalization and Indigenization in Face and Facework Research: A Case Study of How Non-Western Cultures could be Integrated into a Universal Theory of Communication” Wenshan Jia, Chapman University, “Let's Face It! A Chinese Cultural Model of Interpersonal Communication” Yanrong Chang, University of Texas, Pan American, USA “A Tentative Analysis of "Face" in the Chinese Request” WANG Heng, Beijing Foreign Studies University, China “Face as Socially Constructed Ethos from Confucius' Li to Goffman's "Definition of the Situation"” Wei, Yong-Kang, University of Texas at Brownsville, USA

“Restudy of Face-saving Strategies” Liu liqun & Li Zhi, Harbin University of Science and Technology, China “Diversity, Harmony and Face Negotiation--An Ethnographic Study on Silence in the Chinese EFL Class of English Linguistic Postgraduates” Liu Jing & Mou Xiaomei, Ocean University of China “A Comparative analysis of Survey on Face in Chinese and Western Cultural Background” Meng Xuemei, Harbin Institute of Technology “Chinese Face in A Dream of Red Mansions” XinYang, Beijing Foreign Studies Unoversity, China “Military Uniform as Fashion during the Cultural Revolution” Xurong Kong, Kean University, Union, NJ

203

Saturday

8:00-9:40 a.m.

Room 483

Media and Culture: Media Performance in Different Cultural Context Chair: Bonnie Peng, National Chengchi University, Taiwan “When East Meets West: Media Professionalism Revisited” Bonnie Peng, National Chengchi University, Taiwan “The Future of News Consumption: What do Readers Mean to the Newspaper Industry?” Linlin Kuo, National Taiwan University, Taiwan Linlin Ku, National Taiwan University, Taiwan

“Accountability System of Television : The Viewpoint of Paradox from TV Ratings and TV Responsibilty” Chi-Huei Chueng, Shih Sing University, Taiwan Chung Chi-Hui, Shin Hsin University, Taiwan “Power Phenomena in the Dialogue Programs of TV Broadcasting” Zhang Wenxing &Yang Lin, Harbin Institute of Technology, China “From correspondent to reader: A linguistic/cultural analysis of journalistic coverage on China by the New York Times and The Economist” Zhengmao Hu, Guangdong Foreign Studies University, China “A Cross-Cultural Study of Discourse Structure of News Reports Selected from China Daily and the New York Times” An Jie, Harbin Institute of Technology, China “Analysis of U.S. News Coverage of Lenovo-IBM Deal” FengYi, Beijing Foreign Studies University “A Comparative Analysis of Reports in The Times and Monitor about the Enlargement of EU” LIN Wenshuang, Beijing Foreign Studies University, China "Don't Look, We're Changing!" -- A Descriptive Analysis of Cultural Trends in Indian Advertising” Lata Rajagopalan Kumar, University of Madras, Chennai, India. “Portrayal of Women in Advertising: The Cross-Cultural Influence of Idealized Images in the Print Media on African-Trinidadian Women” Prahalad Sooknanan University of Trinidad and Tobago Patrice Logan Vistabella, San Fernando, Trinidad “The Application of National Culture Signs on Brand Communication Strategy: A Case Study of Chinese Cultural Meaning in Absoult (TM) Print Ads.” Mei-Chiung, Chi, Chinese Culture University, Taiwan Yen-Ling, Chen, Chinese Culture University, Taiwan

So-Jeng, Hung, Chinese Culture University, Taiwan “Reporting on Kosovo War – The Objectivity of Two American Newspapers” KE Jing, Bejing Foreign Studies University, China “Between the Public and the Market: Comparison of the Broadcasting Styles of Two TV News Channels in Taiwan” Huei-Ling Liu, National Chengchi University, Taiwan

204

Saturday

8:00-9:40 a.m.

Room 484

Functioning in Modernity: Mass Media and the Network Society Chair: Robert Vaagan, Oslo University College, Norway “Crisis Management Exercise Oslo 2006” Robert Vaagan, Oslo University College, Norway “Media and Risk Perceptions during the Threat of Avian Influenza “In Taiwan: An Examination of the Social Amplification of Risk Framework” Debbie Yi-Chen Wu & Fu-Li Chen, Fu-Jen Catholic University, Taiwan “The Characteristics of the Russian Media Law System and News Coverage in the Crisis of Terrorism and the Chechen War” Fei, Wu, JiNan University, China “Language and media: Pragmatic Analysis of the Title in the Newspaper discourse about Russia” Alla Sheveleva, Far Eastern National University, Russia “The new paradigm of media literacy: using a Documentary Literacy Development Program by “Documentary Channel”

Eunheui CHOI Bukkyo University “A Comparison of Digital and Printing Media on Reading Behavior: An Eye Movement Perspective” Yung-Yi TANG, Da-Lun TANG & Der-Rung Chen, Chinese Culture University, Taiwan “The Aesthetical and Audiovisual Design of Television Networks: Continuity as a Strategic Aesthetical Weapon of Communication” Cristina Gonzalez Oñate, University of Castellon, Spain “Understanding Students' Technology Literacy in a Technologized Composition Classroom using Triangulation Methodology” Yowei Kang, The University of Texas at El Paso, USA “Communication through Web Publishing Projects” Chen Nan, Harbin Institute of Technology, China “Cultural Analysis of Advertising Media, A Case Study ” Cooper Wakefield Shanghai International Studies University (SISU), Cina “Cultural Ethnicity” Tatyana Y. Terschuk，Far Eastern National University

205

Saturday

8:00-9:40 a.m.

Room 486

Language Contact with Indigenous Cultures

Chair: Sarah Corona, Universidad de Guadalajara, México “ENTRE VOCES: Mexican Histories from Indigenous Voices” Sarah Corona, Universidad de Guadalajara, México “Presenting Aboriginal Culture in the digital Age: Participatory

Communication in the Construction of Digital Archive of Lan Yu's Ethnic Media” Liangwen Kuo, National Chiao Tung University, Taiwan “Image Portrayal of Australian Indigenous People for Non-Indigenous Tourism in Australia” Catherine SONG, Beijing Foreign Studies University, China “Loans and Languagae Contact in Algonquian and French Cree Bostjan Dvorak & Patrick Steinkrueger, ZAS Berlin, Germany “Ethnic Encounters between the Diasporic Subject and Indigenous People in the Era of Globalization: Reading Michael Ondaatje Anil's Ghost” Jing-fen Su, National Taiwan University, Taiwan ““What is going on in China”? A Cultural Analysis on the Reappearance of Ancient Jili and Hanfu in Present-Day China” Zhang Yan, Beijing Foreign Studies University, China “Superstitious Customs among Young Japanese Adults” Charles McHugh, Faculty of Foreign Studies, Setsunan University “Zhang Yimou's Golden Flow: A Story of Hybridity” Jia Ning, Beijing Foreign Studies University, China “Intercultural Sensitivity among the Students of Ethnic Minorities in Iran (Fars and Kurdish)” Hossein Hassani, Tehran University, Iran “Narratives from Shanghai Encountering and Interacting with Others and the City” Johan Vaide, Dept of Sociology, Lund University, Sweden “A Contrastive Study of Associative Meanings between English and Chinese Culture Words in English Poetry and the Verses in A Dream of Red Mansions” Luo Jie, Jiangxi, Broadcasting & Television School, China

“Diverse Languages Depicted in Babel Communication and Miscommunication” Dong yanyan & Zhang lingyan Harbin Institute of Technology, China “On the African Primitive Culture in The Heart of Darkness” Liu Xiujie，Harbin Institute of Technology ******************************************

9:40-9:50

Coffee & Tea Break

******************************************

206

Saturday

9:50-11:00 a.m.

Room 408

Globalization and Cultural Transformation Chair: Hui-Ching Chang, University of Illinois at Chicago “Global Culture as a Global Problem” Anna Pavlovskaya, Moscow State University, Russia “The Impact of Existentialism on China’s Democratic Education through Globalization” Zhenping Wang, Beijing Foreign Studies University, China/University of Louisville, USA “Cultural Identity and Globalization” Natalya Sevastyanova, Far Eastern National University, Russia “Globalization & Justice” Azadeh NazerFassihi, Cultural Studies, University of Tehran, Iran “American Students’ Views on Chinese Concept of Harmony (Hexie)” Noreen M. Schaefer-Faix, Defiance College, USA

“Languages in the Process of Globalization” Kornienko Svetlana, Far-Eastern National University, Russia “Globalization of the Media does not Tend to Undermine National Cultures” Wang Dawei, Communication University of China, China “How Can We Introduce China to the World?” Wu Wen’an, Beijing Foreign Studies University, China “Intercultural Communication in the Globalized World” Wang Lu, Harbin Institute of Technology, China

207

Saturday

9:50-11:00 a.m.

Room 481

Identity Negotiation in the Globalizing World Chair: Ling Chen, Hong Kong Baptist University “The Marginalization of the Second-Generation Chinese in Britain” Bao Huaying, Beijing Foreign Studies University, China “ ‘What is your role?’: Identity Negotiation in a Chinese Heritage Language Classroom” Chang Pu & Xiaoshi Li, University of Texas at San Antonio, USA “Post-80s Individuals’ Relationship with their Workplace Networks out of the working settings” Chen Suke, Shanghai International Studies University, China “The Debates on the Yasukuni Shrine between China and Japan － A Symbol of Imperialism and Militarism in Japan?” Jenn-Jaw Song, Cheng-Kung University, Taiwan Chun-Pin Su, Hsing-Kuo University of Management, Taiwan “Chinese Americans’ Retention of Culture and Re-negotiating of Cultural Identity”

Wang Song & Li Jinling, Harbin Institute of Technology, China “Integrated bilingual cultural identity-- A case study of Sandy Yu” Li Kun, Zhangzhou Normal University, China “Cultural Identity and Globalization -- Social Identification and Immigrants in the US” Ma Xiao-feng & Zhao Chun-hua, Beijing Institute of Clothing Technology, China “Interpreting the Chinese Quality of ‘Being Dependent’” Wu Hui-ping, Harbin Institute of Technology, China “One World One Dream The Understanding of 2008 Olympic Games Between China and the Western World” Sheng Rongjie Daqing Normal University

208

Saturday

9:50-11:00 a.m.

Room 483

Cross-cultural Communication and Education Chair: Qiu Shan, Chongqing University of Posts and Telecommunications/ Shanghai International Studies University, China “Cross-Cultural Learning in Liberal Education” Liu Xiaodan, Harbin Institute of Technology, China “Cross-Cultural Adaptation (CCA) of Foreign Teachers in Chinese Higher Education” Qiu Shan, Chongqing University of Posts and Telecommunications/ Shanghai International Studies University, China “Confirmatory Factor Analysis on Tertiary Students’ Attitudes Towards Bilingual Education in China” Xu Hongchen, Peking University, China “A Corpus-Based Cross-Cultural Comparison of the Use of

Evaluative Language in Research Articles by Chinese EFL Researchers and their NSE Counterparts” Meng Meng & Zhang Hui, Harbin Institute of Technology, China “The Thinking of Cultural Appropriacy of the Communicative Language Teaching in China” Xu Liangfeng, Zhejiang University of Science and Technology, China “The Situational Teaching in the Intercultural Communication” Wang Aili, Bohai University, China “Problems Posed by Power Distance on Juvenile Education in China” Long Zhan, Xi’an International Studies University, China “A Comparative Study of American and Chinese Teachers' Talk in College Oral English Class” Cheng Cheng & Zhou Hua，Harbin Institute of Technology, China “Cross-Cultural Immersion in Canada Renovates Teachers’ Traditional Teaching Attitudes” Ding Jie, Heilongjiang University of Science and Technology, China

209

Saturday

9:50-11:00 a.m.

Room 484

Exploring the Dimensions of Triadic Communication Chair: L. Brooks Hill, Trinity University, USA (Featured Speaker) “Triadic Communication within the Intercultural Context” L. Brooks Hill & John McGrath, Trinity University, USA “What Cultural Immersion Study "Abroad" in a Fully Connected World” Phyllis Larson, St. Olaf College, USA

“Communication to Cross-Culture Understanding: A Bicultural Assessment of US and Taiwanese Cultures” Shirley Liang, National Taiwan University, School of Management: International Business “Rural and Urban Dynamics in Taiwan New Wave Cinema: A Comparative Study of Films by Hou-Hsien and Edward Yang” Larry Ling-hsuan Tung, Kean University, USA “Language and Cultural Communication: Developing cultural awareness in the experimental ESP reading course” E. Korotkova, Far East National University, Vladivostok, Russia “On the Chinese, Swedish and American Patterns Communication” Wang Lihao, Harbin Engineering University, China

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“Chinese Background Students’ Adaptation to the Academic Culture of Australian Institutions” Liu Li, Harbin Institute of Technology, China “The Trouble between Ben and Tracy” Linell Davis, Nanjing Normal University, China Liu.Chen, Beijing Foreign Studies University, China

210

Saturday

11:05a.m-12:15 p.m.

Room 408

Rhetoric, discourse and Cultural implication (I)

Chair: Chen Jing, Hangzhou Normal University, China

“Cultural Connotations in Chinese and English Names” Jin Ying, Harbin Institute of Technology,China “Writing Sima Qian’s Rhetorical Style into English”

Li Xiuying, Dalian University of Technology, China “Interpretation of Ethos from Aristotle to Cicero” Yu Liyan, Harbin Engineering University, China “On Cultural Context in Narration Comprehension” Zhang Yi, Wuhan University of Science and Technology, China “Euphemisms and Harmony” Zhou Wenbo, Harbin Institute of Technology, China “Constructing the Pear Garden in the West - Extension of Chinese theatrical tradition in Tripmaster Monkey: His Fake Book” Huang Furong, Harbin Institute of Technology, China “Cross-cultural Differences and Their Impacts on Brand Building” Shi, Xingsong, University of International Business and Economics, China “Stereotype of Sexist Language from the Perspective of Conversation Analysis” Chen Jing, Hangzhou Normal University, China “A Contrastive Study on the Employment of Euphemisms in Chinese and English” Zhang Lingyan, & Dong Yanyan, Harbin Institute of Technology, China “A Frame Analysis of the Chinese and English Editorial Commentaries on Natural Disasters” Wang Haimei, Shandong University of Finance

211

Saturday

11:05a.m-12:15 p.m.

Room 481

Intercultural Communication in Digital Era

Chair: Chen Baiying, Zhejiang Shuren University, China “Intercultural Communication and Network Reconsideration on the Impact by Internet” Dan Haijian, Wuhan University of Technology, China

Society:

“Virtual Image and Genuine Self-disclosure on the Internet” Godfrey Du, Shanghai International Studies University, China “Can Internet Change “Mainstream” Media News Frame?” He Juntao, Pan Xiaohui, Liu Yi, Shenzhen University, China “Reflections on Internet Relay Interpersonal Communication” Liu Yao, Shanghai Trade Union College, China “A Study of Communication Style Differences’ Effect on Computer-Mediated Communication” Wang Yi, Harbin Engineering University, China “A tentative study of on-line chatting: topic-overlapping and conversational ending” Wu Li, Beijing Foreign Studies University, China “The Dissemination of Hangzhou Tourism Culture in English” Chen Baiying, Zhejiang Shuren University, China “Rethink Of The News Values: Discuss With The Consuming News In Newspaper” Chiao-Wen, Fang, Chinese Culture University “Opening Moves in Chinese Online Chat” Na Xiaodan, Beijing Foreign Studies University

212

Saturday

11:05a.m-12:15 p.m.

Room 483

Non-verbal Communication across Cultures

Chair: Tang Min, Southwest University, China “Nonverbal Signals and Turn King in an ESL Community” Abdulaziz Alnofal, University of Riyadh, Saudi, Arabia “On Nonverbal Communication Across Cultures” Tang Min, Southwest University, China “Cultural Attitudes toward silence: Relevance and Interpretations” Ye Xiang, China Agricultural University, China “Electronic-paralanguage of non-verbal communication digitalized communication” Zhang Liu, Shanghai International Studies University, China

in

“Comparative Study of Nonverbal Communication in CMC” Zhao Yan, Shanghai International Studies University, China “A Cross-Cultural Contrast of Chinese and American Body Language” Ge Weili, Southwest University, China “Discussion on the Nonverbal Communication” Wang Liqun, Northeast Forestry University, China “Body Language in Different Cultures” Ren Zhipeng, Heilongjiang Institute of Science and Technology, China “Based on Nonverbal Communication under Different Cultural Backgrounds” Meng Yu, Harbin Institute of Technology at Weihai, China

213

Saturday

11:05a.m-12:15 p.m.

Room 484

Aspects of Chinese Communication

( Panel VIII) Chair: Mei-Ling Hsu, National Chengchi University, Taiwan "The Chinese Cultural Influence on Group Communication and Decision Making: Comparing Computer-mediated Communication Groups with Face-to-face Communication Groups." Shu-Chu Sarrina Li & Yi-Jing Liu, National Chiao Tung University, Taiwan "Cross-Cultural Study of Actual Market Prices and Consumer Price Knowledge in Macau and Taiwan." Angela Chang, University of Macau "Chinese Verbal Artistry Reconsidered." Hui-Ching Chang, University of Illinois at Chicago, USA "An Examination of College Students' Identity in Quemoy." Jian-Feng Wei, National Kinmen Institute of Technology "The Classical Practice of Definition East and West." Xiaosui Xiao, Hong Kong Baptist University Respondent: Ling Chen, Hong Kong Baptist University

214

Saturday

11:05a.m-12:15 p.m.

Room 486

Open Discussion

How to Publish in Intercultural Communication Studies Chair：Brooks Hill, Trinity University, USA

Discussants: Margaret D'Silva, Future General Editor, ICS, University of

Louisville, KY, USA L. Brooks Hill, Past General Editor, ICS, Trinity University San Antonio, TX, USA This session will address APA format, how to submit an article for submission, and other concerns related to publishing in ICS

********************************* 12:15 -1:35 p.m.

Lunch ****************************************

IAICS Board of Directors Luncheon Meeting

12:40 -1:30 p.m.

Room 483 Chair, Board of Directors Robert St. Clair, University of Louisville, USA

Board Members: Robert N. St. Clair, The University of Louisville, USA L. Brooks Hill, Trinity University, USA Bates L. Hoffer, Trinity University, USA Nobuyuki Honna, Aoyama Gakuin University, Japan Yuxin Jia, Harbin Institute of Technology, China Guo-Ming Chen, University of Rhode Island, USA

215

Saturday

1:35-3:05 p.m.

Room 408

Intercultural Communication and Foreign Language Teaching (II) Chair: Hongguo Cui, Harbin Institute of Technology, China “Chinese Culture in Intercultural Communication: A case study of English majors” Cao Jing, Zhongnan University of Economics and Law, China “Chinese English Teachers’ Intercultural Communication Competence (ICC): An Investigation” Cheng Donghui, Anhui University of Technology /Shanghai International Studies University, China “Cultivating Cultural Empathy Competence in Task-based Listening Teaching” Fan yongxian, Taiyuan University of Science and Technology, China “An

Enquiry into Cultivating Intercultural Nonverbal Communicative Competence in College English Teaching” Wang Ning, Harbin Engineering University, China

“The Priority Inversion in China’s English Education” Tian Qiang, Li Jie-hong & Li Xiaohong, Harbin Institute of Technology, China “The Role of Language Assistants in Foreign Language Learning” Feng Ruimin, Renmin University, China “Principles of Culture Teaching in EFL Classes” Sun Shuang & Pan Li, Harbin Institute of Technology, China “Intercultural Communication Course Design: A Case Study at CJLU” Gui Qingyang, China Jiliang University, China

“Narrative Understandings of China’s English Teaching Reform Landscape: Sacred Stories, Secret Stories, and Cover Stories” Hongguo Cui & Libo Zhang, Harbin Institute of Technology, China “First-Year English Major Students’ Self-identity Change in English Learning” Wang Xiaoying, Beijing Foreign Studies University, China

216

Saturday

1:35-3:05 p.m.

Room 481

Cross-Cultural Interpretation and Adaptation: China- America （Panel IX） Chair: Hongmei Sun, University of Massachusetts, USA “Anxiety over Translation: Postcolonial Translation Theory in Modern China” Xuefei Bai, University of Massachusetts, USA “Chinese Masculinities Between Orientalism and Occidentalism” Hongmei Yu, University of Oregon, USA “Translating or Remaking: Why do we hate the Departed so much?” Keming Lin, University of Massachusetts, USA “The "Faking" of Tradition: Textural Revision and the Writing of Asian American Ambivalent Identity” Hongmei Sun, University of Massachusetts, USA “Once Upon a Time in China – Nationalism, Modernity, and Cinematic Representation” Zixu Liu, University of Massachusetts, USA

217

Saturday

1:35-3:05 p.m.

Room 483

Intercultural Communication: Theory and Practice (I) Chair: Gu Jiazu, Nanjing Normal University, China (Featured Speaker) “Theorizing about Intercultural Communication: Semiotic and Memetic Approach to Dynamic Intercultural Communication” Gu Jiazu, Nanjing Normal University, China “Developing Culture C in Intercultural Communication” Fan Wenjue, Shanghai Maritime University, China “Issues in Conceptualizing Intercultural Communication Competence” Feng Li & Yan Ming, Heilongjiang University, China “Intercultural Communication Competence in the Context of EAP” Li Xiaoxiang & Gao Jian, Southeast University, China “An Overview of Culture-Sensitive Pedagogy” Xiaomei Qiao, University of Arizona, USA Huiyu Tan, Shanghai University of Finance and Economics, China “China's Cross-Cultural Communication in Central Asia” Ni Jianping, Shanghai Institute of American Studies, China “The Advantages of International English Summer Camp in Improving Awareness in Intercultural Communication” Ping Li, Harbin Normal University, China “Developing Intercultural Communication Competence” Zhou wei, Harbin Engineering University, China

“The Cultural Factors in Intercultural Communication” Wang Yang & Wang Lixin, Harbin Institute of Technology, China “Cultural Effects of the Chinese Sense of Propriety” Manli Li, Xuejun Zhang, Harbin institute of Technology “Language Failure in Intercultural Communication --- A Case Study” Li Hongmei, South China Agriculture University, China

218

Saturday

1:35-3:05 p.m.

Room 484

Working with Corporate Cultures across Nation-States Chair: Huamei (Samantha) Han, University of Toronto, Canada ”Intercultural Communication and Corporate Culture in Training Specialists in Service” Larissa Savinkina, Far Eastern National University, Russia “Revising Business Communication Course framework from market analysis” Naveen Safia, Sultan Qaboos University, Oman “Higher Education and Cultural Understanding: Russian-Chinese Exchange” Tamara I. LEONTIEVA, Vladivostok State University of Economics, Russia “Linguistic and Cultural Peculiarities of Canadian Food Advertising” Tamara Denisenko, Far Eastern National University, Vladivostok, Russia

“They've Never Heard of Beijing”: Learning English and Reconstructing a Chinese Identity in Toronto Huamei (Samantha) Han, University of Toronto, Canada “Determing the Effectiveness of an Integrated Diverse Work Force on the Satisfaction and Retention of Employees” Afshan Ahmed, NUST institute of management sciences, Pakistan “AUTHENTIC Standard English” and Symbolic Domination: Skilled Immigrants from Mainland China in Toronto, Huamei (Samantha) Han, University of Toronto, Canada “Innovation and Copyright Protection in the USA and China:A Model for Genuine Cooperation Between the Two Countries” Dexin Tian, Xi’an International Studies University, China “Attitudes to Plagiarism in Intercultural Communication” Han Xiaohui, Harbin Institute of Technology, China “Business or Non-Business: Analyzing Talk in British-Chinese Business Meetings” Jianyu Xing, University of International Business and Economics, China

219

Saturday

1:35-3:05 p.m.

Room 486

Internet Communication across Cultural Boundaries Chair: Li Luxiaÿ, Hong Kong Baptist University “Moral Double-edged Sword - A research on “Internet hunting” Li Luxiaÿ, Hong Kong Baptist University “Building College Students’ Intercultural Competence Through Technology” Chenfeng Zhang, Marygrove College, USA

“E-Mail Communication: Experience, Benefits, and Perspective” Galina Papysheva, & Larisa Popova, Far-Eastern National University, Russia “Internet: A Bridge for Rural Development” Nasrin Khansari & Mehdi Montazer Ghaem, University of Tehran, Iran “Factors Affecting Web Usage among Taiwan’s Old People” Tai-En Yang National Chiao-Tung University, Taiwan “Technological Progress as a Value Orientation of American culture: We and the Japanese” Klinkova Anna, Far-Eastern National University, Russia “Communication Culture and Communication Language of Internet Forum” Shi Qiqi, Harin Institute of Technology, China “Linguistic features of internet relay chat” Susan Zhao, Auckland University of Technology, New Zealand “Cross-Cultural Comparison of Promotional elements Used in US, Chinese, and Taiwanese Websites” Yuhmiin Chang, National Chiao Tung University, Taiwan, “Political Advertising on the Internet: Challenges and Prospects” Anna V. Zban, Far Eastern Branch, Russian Academy of Sciences, Russian

********************************

3:05 – 3:20

Coffee & Tea Break *******************************

220

Saturday

3:20-4:50 p.m.

Room 408

Social Scripts and Cultural Performance Chair: Lihong WU, Beijing Forestry University, China “Role-Play: A Promising Technique that can make Learning of a Second Language and Second Language Culture a Magical Experience” Yi LIN, University of Windsor, Canada “On the Different Social Scripts of Teaching and Learning between Chinese and Westerners” Lihong WU, Beijing Forestry University, China “Understanding Communicative Silence: East and West” Tom Bruneau, Professor Emeritus, Radford University, USA “Teaching professional English language communication in the context of Asian national cultures” Pros’yants Natalia, Pacific Naval Institute, Russia “Schema Adaptation in Cross-cultural Communication: A Case Study” Liu Hong-yu, Yanshan University, China “Aspects of Cultural Integration in Shanghai” Lu Le & Jia Ying, University of Shanghai for Science and Technology, China “An Invisible Hand: Ideology in Intercultural Interpretation in Poetry Translation” Lin Yupeng, Hefei University of Technology, China “A Qualitative Study of Chinese University Students’ Misconceptions of American Culture” Cao Hongxia, Nanjing Normal University, China

“The License to Punish: the Recall of Death Sentence Harmony and Diversity” Li Lin, Shanghai International Studies University, China “Literacy vs Literature: Liu Xie's Wen Xin Dao Long as a Rhetorical Treatise on Written Discourse” Heping Zhao, Cal State University, USA “Reconceptualizing Intercultural Communicatin Competence towards an Asia-Centric Approach” Prue Holmes, University of Waikato, New Zealand

221

Saturday

3:20-4:50 p.m.

Room 481

Cultural Materialism and the Globalization of Organization Culture Chair: He, Jiao, University of International Business & Economics, China “Cultural Materialism Behind the Global Cultural Diffusion Process” Jiang, Chun & He, Jiao, University of International Business & Economics, China “Being Globalizing: A Cross Culgtural Approach to Explore the Impact of Globalization over Organization Culture” Po-Lin Pan, The University of Alabama at Tuscaloosa, USA “Based Culture to perform: The Social Script Theory and the Performed Culture Pedagogy” Huang Hong, Beijing Foreign Studies University, China “On Fuwa Incident” Gang Li, Lanzhou University, China. “Indian Symbolism in Global Communicatin: Impact of Indian English Films on Western Culture”

J. Josephine & Lata Rajagopalan Kumar, University of Madras Chennai, India “Effective Communication: The Essential Components for Successful Total Quality Management Implementation” Sharina Bt. Samsudin, UNIVERSITI TEKNOLOGI, MALAYSIA “Evolution of Public Relations Theories: A Historical Comparative Analysis” EE Chang, Shih Hsin University, Taiwan “How to Increase the Intercultural Business Communication Ability of Business English Practitioners” Li Lixin, Northeast Normal University, China “Cultural Reflection in Chinese and English Advertising Language” Hao Qinhai, Capital University of Economics and Business, China “Some Features of Commercial Advertisement English” Ji Zhemin, Chai Ruiqin & Guo Limiao, North University of China, China “Cultural analysis of Nike advertisement pictures” Pan Xiaoqing & C.Wakefield, Shanghai International Studies University, China

222

Saturday

3:20-4:50 p.m.

Room 483

Tonal Harmony and Emotional Bonds across Cultures Chair: Wai-Chung Ho, Hong Kong Baptist University “Cultural Diversity and Social Harmony in Hong Kong Music Education” Wing-Wah Law, University of Hong Kong

Wai-Chung Ho, Hong Kong Baptist University “Daily Life Singing with Children: An Emotional Bond” Hilda Mercedes Morán Quiroz, Universidad de Guadalajara, Mexico “Presents of Mind Rewrapped: A study of Hybridization Processes in Japanese Renditions of English Haiku” Judy Yoneoka, Kumamoto Gakuen University, Japan “Nonverbal language of “STREET DANCES” in American Culture” Ksenia Okatova, Far Eastern National University, Russia “A Study on the Change of Life Pattern of Veddas in Sri Lanka due to Influence of Electronic Media” Sugath Mahinda Senarath, Wuhan University, China “Cultural Determination in the Re-construction of the Female Subject in Gita Hariharan’s The Thousand Faces of Night (1992) and Arundhati Roy’s The God of Small Things (1997)” Anupama Vohra, University of Jammu, Jammu, J&K, India “Harmony or Conflict” Chang Wei & Dong Yanyan, Harbin Institute of Technology, China “The Measurement of Horizontal and Vertical Individualism and Collectivism In the UK among British College Students” Lili Qin, Dalian University of Foreign Languages, China

223

Saturday

3:20-4:50 p.m.

Room 484

Perspectives on Translating Language and Culture Chair: Zoya Proshina, Far Eastern National University, Russia

“Translating a Non-Native Speaker” Zoya Proshina, Far Eastern National University, Russia “The Validity of Sapir-Whorf Hypothesis—Cross-cultural Counterexamples in Chinese and English” He Jing, Beijing Foreign Studies University, China “Intercultural competence: a must of professional qualifications in the 21st century” Zhuang Enping, Shanghai University, China “Intelligibility of Chinese and English in Intercultural Communication” Tatiana Ivankova, Far Eastern National University, Russia “Taming The Desperate HousewivesL Dubbing across Cultures” Yong Zhong, University of New South Wales “On Culture Transfer in Advertising Translation” Fu Ping, Hunan First Normal College, China Zhou Xuanfeng, Wu Yi University, China “Chinese and Russians: Do We Use the Same Gestures?” Tatyana Vlasova, Far Eastern National University, Russia “The Role of Adverbs in Aspectual Interrpetation in Russian and English” Jadwiga Stawnicka, University of Silesia, Poland “Ostensible Speech Act: Contrasting Persian and English” Abbass Eslami Rasekh, Academic Stuff (PhD Monash)

224

Saturday

4:55-6:25 p.m.

Room 408

Linguistics and Pragmatics in Intercultural Context (I)

Chair: Nancy D. STROM, Quality School International (USA), Russia “Language and Society: Semantic Classes and Grammatical Categories of English Proverbs” Nancy D. STROM, Quality School International (USA), Russia Olga N. PERESHIVKINA, Kherson Pedagogical University, UKRAIN Boris I. BARTKOV, Russian Academy of Sciences, Russia Tatyana B. BARTKOVA, Far Eastern State Technical University, Russia “Change and Stability of Conversifixal Derivatives in English” Boris I. BARTKOV, Russian Academy of Sciences, Russia “Word Polysemy in English as Related to their Age” Deborah H. LARSON, Quality School International (USA), Russia Boris I. BARTKOV, Russian Academy of Sciences, Russia Tatyana B. BARTKOVA, Far Eastern State Technical University, Russia “Do Chinese Always Reject Compliments?——A Study of the Chinese Responses to Compliments” Chang Mei, Harbin Institute of Technology, China “A Cross-Cultural Pragmatic Study of Politeness Principles in Chinese and American Advertisements” Hongfei Ke, Beijing University of Science & Technology, China “A Tentative Comparison of Address Terms Used by Young Chinese Males and Females with Their Friends” Jin Yue, Beijing Foreign Studies University, China “A Pragmatic Study of Humorous Intercultural Communication” Cheng Jie, Harbin Institute of Technology, China “A study of interlanguage pragmatic development of making requests by American learners of Chinese”

Shuai Li, Beijing Language and Culture University, China “Requests by Australian learners of mandarin Chinese” Wu Lina, Tianjin University, China “A Tentative Comparison of Kinship Address to Non-kin between English and Chinese” Du Xuezeng, Beijing Foreign Studies University, China “The Phonosemantic Universality of Multilingualism: An Anthropocentric Hypothesis on Word Formation” Alexei Medvedev, University of South Australia “The Change of Standard Thai High Tone: An Acoustic Study” Phanintra Teeranon, Mae Fah Lunag University, Thailand “The Cultural Factors in Humor Failure” Su Juan Harbin Institute of Technology

225

Saturday

4:55-6:25 p.m.

Room 481

Linguistic Issues with Cultural Reference Chair: Judy Yoneoka, Kumamoto Gakuen University, Japan “Presents of Mind rewrapped: A study of Hybridization Processes in Japanese Renditions of English Haiku” Judy Yoneoka, Kumamoto Gakuen University, Japan “Schematic Analysis of the Neutralized Functions of English in Context Construction in Cross-cultural Communication” Wang Jianguo, Zhejiang Normal University, China “Language Attitude” Jin Xiaoling & Chen Zhuo, Harbin Institute of Technology, China “Language Expectation and Language Selection”

Wang Li, Jianghan University, China “A Concordancer of Equivalent Words in English-Chinese/Chinese-English Parallel Corpora” Wang Lixin & Wang Yang, Harbin Institute of Technology, China “A Discourse Analysis about the Linguistic Characteristics of White House Briefings” Wang Yingyu, Harbin University, China “A Brief Analysis of Cultural Connotations of Vocabulary” Yang Lina, Harbin Institute of Technology, China “Globalization of English and Its Impact on Chinese Language” Yu Huaying, Harbin Institute of Technology, China “Evolution of the English language: from Queen’s English to “International” English ” Liang Haiyan, Beijing Institute of Civil Engineering and Architecture, China “One Man’s Poison Is Another’s Meat: On the Value of Clichés in the Cultural Assumption of Foreign Language Education” Liu Fuli, Southwest University, China “A Cross-Cultural Study of Numerals and Numeral-Related Idioms” Liu Kedong, Harbin Institute of Technology, China

226

Saturday

4:55-6:25 p.m.

Room 483

Rhetoric, Literature and Cultural Expression Chair: Heping Zhao, Cal. State University, USA

“Classic Chinese Rhethoric: An Investigation into Sylistic Effects of Linguistic Devices upon Communication in Classic of the Way and Virtue” Xiaohuan ZHAO, The University of Otago “The Affinity between European Rationalism and Chinese Daoism of Laozi and Zhuangzi: On the Intercultural Permeation Thinking in the Glass-Bead Game of Hesse” Chen Min, Donghua University, China “Why Interculturalism? An Approach to Accommodate Cultural Diversity in Higher Education” Xiaoping (Isadora) Jiang, Guangzhou University, China “An Intercultural Rhetoric Study of Metadiscourse in Research Articles” Gao Jian, Southeast University, China “Some Words about Russia’s Image in Western Publicistic Discourse” Anna V. Koltunova, University of Vladivostok, Russia “Constructing a Complimentary Relationship: Rhetorical Study of Two First Ladies in Taiwan” Lin-Lee Lee, National Kaohsiung Normal University, Taiwan “Linguistic Technologies in Modern Political Discourse” ANNA SUSLOVA, Irkutsk State Linguistic University, Russia “Attributive Clusters in the Political Discourse” Nevezhkina Natalia, Far Eastern National University, Russia “On the African Primitive Culture in The Heart of Darknes” Liu Xiujie，Harbin Institute of Technology, China “Code-Switching between Chinese and English in Campus” Tang Ke, Harbin Institute of Technology

227

Saturday

4:55-6:25 p.m.

Room 484

Intercultural Communication: Theory and Practice ( II ) Chair: XU Lisheng, Zhejiang University, China (Featured Speaker) “Shifting the Focus in Intercultural Communication Study” XU Lisheng & WU Liping, Zhejiang University, China (Featured Speaker) “A New Look at Intercultural/international communication: from a Perspective of ‘Natural Selection’” HU Gengshen，Macao Polytechnic Institute/Tsinghua University

“Influence of English-American Literature Knowledge on the Cultivation of Culture Awareness” Qiu Dewei, Taiyuan University of Science & Technology, China “A

cultural-power minded approach communication” Shi-xu, Zhejiang University, China

to

intercultural

“Intercultural Communication Studies in China since 2000 He Mingzhi，Peking University, China “The Intercultural Strategy in Classroom Context” Wang Tao, Southeast University, China “Intercultural Miscommunication for Misperception” Wang Yanwei & Wang Yang, Harbin Institute of Technology, China

“Intercultural Communication Competence of Students in China” Yibo Yang, Harbin Institute of Technology, China

International

“Root of intercultural communication” Yuan Chi, Harbin Engineering University, China “Project-based Learning Approach in Inter-cultural Communication Instruction: a case study in China” Zhao Ke, Shanghai Institute of Foreign Trade, China “Intercultural Communication: Human Being’s Further Exploration of the Self” Mingjie Huo, Guangzhou University, China

Sunday, June 24 301

Sunday

8:00-9:30 a.m.

Room 408

Translation in Cross-cultural Context Chair: Peng Zhenchuan，Harbin Institute of Technology, China “Translation Techniques of Advertisement in Communication” Chen Yao, Northeast Forestry University, China

Intercultural

“Knowledge Resources and Humor Translation” Fang Chuanyu, Anhui University, China “Impact of Cultural Differences on Chinese-English Translation of the Expressions on Public Signs”

Li Xue & Ma Chunyan, Harbin Institute of Technology, China “Cross-cultural Factors in English Advertisement Translation” Pan Li & Sun Shuang, Harbin Institute of Technology, China “Cultural Default and its Compensation Strategy in Cross-cultural Translation” Su Yue, Harbin Normal University, China “Translation Equivalence under Intercultural Communication” Xianshouwei, North China Institute of Astronautic Engineering, China “A Pragmatic Study of Cultural Context in Humor Translation” Zhang Chunxing, Harbin Institute of Technology, China “Choice of Translation Strategies in the Cross-cultural Perspective” Liu Ling, Harbin Institute of Technology, China “Register Equivalence between the Source Language and the Target Language in the Translation of Culture-loaded Words” Zhao Mingxue China University of Ming and Technology “Image Gestalt and their Re-embodiment in the Translation of Ancient Chinese Poems： Tune Tian Jing Sha as the Example” Peng zhenchuan&Liu Kedong, Harbin Institute of Technology, China “Approach to Translation Errors: A Cultural Perspective” Zheng Shuming, Harbin Institute of Technology, China

302

Sunday

8:00-9:30 a.m.

Room 481

The Emergence of Postmodern Cultural Space Chair: Yingxin MA, Dezhou Uiversity, PR China

(Featured peaker) “The Framework of Cultural Space” Robert N. St. Clair, University of Louisville, USA Ana Clotilde Thomé-Williams, University of Illinois at Urbana-Champaign, USA “Modernization and the Sedimentation of Cultural Space: The Stratificational Patterns of Mumbai (Bombay) and Bangaloru (Bangalore)” Margaret U. D'Silva, University of Louisville, USA Robert N. St. Clair, University of Louisville, USA “Modernization and the Sedimentation of the Cultural Space of Harbin” Wei SONG, University of Louisville Robert N. St. Clair, University of Louisville Song WANG, Harbin Institute of Technology/(Visiting Research Scholar) University of Louisville “Postmodern Space in the National Olympic Stadium” WANG Heng, Beijing Foreign Studies University “Reading of Koolhaas CCTV New Headquarters” Yingxin MA, Dezhou Uiversity, China “An Intercultural Perspective to the Cold Welcome of Disney’s Mulan in China” Xing Jianmin, Harbin Institute of Technology, China “The Differences of Cultural Psychology Reflected in the Images of Chinese and Western Poems” Zheng Lili & Huang Haining, Harbin Institute of Technology, China “Cultural Dissemination and Embodiment of Literature --Socio-cultural Analysis of American Postmodernist Fiction” Liu Ying, Harbin Normal University, China

“The Different Perceptions of Time in Chinese and Western Culture” Li Mengyu, Ocean University of China “Islands in the Stream: Part 2 - Attitudes Towards Advertising in the United Arab Emirates” Tim Walters, IdeasLab, Abu Dhabi, United Arab Emirates Bob Gulveson, Zayed University, “The Influence of Cultural Values on Advertising Appeals-----from a perspective of international advertising communication” Hu Yanru, Beijing Union University, China

303

Sunday

8:00-9:30 a.m.

Room 483

Conceptual Metaphors and Cultural Space Chair: Lichang SU, Nankai University, China “Multimodal Manifestation of Conceptual Metaphors in Multimedia Communication” Ning Yu, University of Oklahoma “On Form and Meaning Assymetry of chionese and English: Conceptual Metaphors: A Study of Problems Caused by Cultural Diversities in Learning English Metaphors and Ways to Deal with Them” SU Lichang, Nankai University, P.R. China “Cultural Metaphors in China: A visual Experience of Hierarchy and Status Symbols” Jiang, Chun, & He, Jiao, University of International Business & Economics (UIBE), China “Metaphorical Facets of Intercultural Communication: A Case Study of Russian and British Media”

Edward Vladimirovich Budaev, Nizhnii Tagil State Social Pedagogical Academy, Russia “A Comparative Study of Metaphors in Chinese and English” Li Boyang, Hangzhou Dianzi University, China Li Yu, Harbin University of Commerce, China “Variation of Metaphor in English and Chinese: from Cognitive Perspective” Li Xiaowen, Harbin Institute of Technology, China “A Comparative Study of Metaphors in Chinese and English” Li Yu, Harbin University of Commerce, China “A Longitudinal Analysis of Metaphors Concerning Love in Chinese” Renying Yang, North China University of Technology, China “A Universal Approach to Metaphors” Ma Lin Harbin Institute of Technology “An Analysis of structural Metaphor as Realization of Adaptability and Its Functioning in Chinese TV Talk Shows” Yang Qing, Jiangsu Teachers University of Technology, China “Contrastive Research on Metaphorical Time from the Perspective of Intercultural Communication” Zhang Ji, Nanchang University, China “Contrastive Research on Metaphorical Time in English and Chinese” Zhang Ji, Nanchang University

304

Sunday

8:00-9:30 a.m.

Room 484

Gender Concerns across Cultures Chair: Guowei Jian, Cleveland State University, USA

“Masculinity/Feminity and Compliance-Gaining in Business Negotiations: A Cross Cultural Comparison” Guowei Jian, Cleveland State University, USA Gary Pettey, Cleveland State University, USA Jill Rudd, Cleveland State University, USA Diana Lawson, Saginaw Valley State University, USA “On Gender Stereotyping in Pictorial Sports News: A Case Study” MA Qin, Beijing Foreign Studies University, China “China's Gay Representation on Chinse-Language News Websites” SU Lezhou Beijing Foreign Studies University, China “Language and Society: Gender Differences” Luganskaya Yevgenia Valeriyevna, Irkutsk State Linguistic University, Russia “Cultural Impact of Globalization on the Identity of Women: A Study of Advertisements in India” Jasbir Singh, University of Jammu, Jammu, India “Identifies - Offline and Online Research on Gender and Ethnically Different Student Users” Mohammad R. Soofi, University of Tehran, Iran “Gender Representation in TESOL Textbooks Used in China: A Cross-cultural Perspective” Xiuping Gao, Beijing Foreign Studies University, China “Women’s Status in Eastern and Western Rhymes” Yang Chunyan, Harbin Institute of Technology, China “Representation of Female Identity in Charlotte Brontë’s Novels” Zhang Jin & Wang Jing, Harbin Institute of Technology, China “Refashioning Modern Chinese Woman: Fun, Fearless and Female －An Analysis of the Chinese Edition of Cosmopolitan Magazine from 2002 to 2006”

Yang Jing, Beijing Foreign Studies University/University of Louisville *********************************************

9:30 – 9:45 Coffee & Tea Break ********************************************

305

Sunday

9:45-11:15 a.m.

Room 408

Intercultural Communication and Foreign Language Teaching ( III ) Chair: Shi Bingyan, Harbin Institute of Technology, China “A Comparative Study of Communication Activities in the English Textbooks of Chinese and Iranian Students” Wang Guizhi & Mehrara Latani, Harbin Institute of Technology, China “Computer-Mediated Rational and Sample Application in ELT in China” Li Xiao, Shandong Jianzhu University, China/ University of Aberdeen, Scotland Cao Ruhua, Shandong Jianzhu University, China “A Survey on the cultural Pedagogy in the EFL Classroom in China: Perceptions of Chinese English Teachers and Native English Teachers” Wang Yi An, Hangzhou Dianzi University, China “A Study of Culture Teaching in ELT in Chinese Universities --an Examination of College English” Xing Lei, Harbin Institute of Technology, China

“Learner Autonomy in the East” Jinghui Wang, Harbin Institute of Technology,

China

“Theory of Interlanguage in SLA and Its Implication on Strategies of EFL Teaching and Learning” Zhang Mian, Shenyang Pharmaceutical University, China “A Study of ‘Culture of Learning’ in Chinese Tertiary EFL Classrooms” Zhang Miaoxia, Taiyuan University of Science &Technology, China “Culture and English Learning: the Necessity and the Ways of Learning English Classical Literature in Teaching English as a Foreign Language in China- From Three New Aspects” Zhou Hua, Harbin Institute of Technology, China “Negative Language Transfer Reflected in EFL Learners’English Writing” Xiukun Qi & Xiaole Gu, Harbin Institute of Technology, China “Classroom Research on Fostering Chinese Students’ Pragmatic Competence” Shi Bingyan & Zhao Hongshan, Harbin Institute of Technology, China “The Effect of Cultural Differences on Comprehension” Li Jing, Guangxi Normal University, China

English

Reading

“Cultural difference and cultural teaching” Wang Min & Zhang lijuan, National University of Defense and Technology, China

306

Sunday

9:45-11:15 a.m.

Room 481

Issues of Cultural Hegemony and National Power Chair: Michelle Henault Morrone, Nagoya University of Arts and Sciences “Japanese Hot Spring Cultures in Taiwan: Homi Bhabha's Hybridity from a Post Colonial Perspective” Szu-Yin Yeh, University of Shih Hsin in Taipei, Taiwan “U.S. NATO Apologies for the Chinese Embassy Bombing: A Categorial Analysis” Dexin Tian, Bowling Green State University “Verbalization of the Myth Image of Russia's President V. Putnin as a Man with Many Faces” Megrabova Emma, Far Eastern National University, Russia “Perception of Society towards the Education of National Integration through Literature in Malaysia” Chew Fong Peng, University of Malaya “(Re)construction of foreign-ness of foreign criminals in Japanese media: Media-mediated fear toward foreigners in Japan” Izumi Funayama, Faculty of Letters, Kumamoto University, Japan “Intercultural Communication in Practice:Filling the Cracks in the System” Michelle Henault Morrone, Nagoya University of Arts and Sciences Eiko Ujitani, Nagoya University of Foreign Studies “Evolution of Conceptions of the Spring Festival and Christmas” Yang Sha, Shanghai International Studies University, China “Crossing the Bridge from Sameness to Narrative Understanding” Muayyad Jabri, University of New England, ARMIDALE, NSW, AUSTRALIA “The Study of “Comrade” as an Addressing Term and Its Evolution

in China” Wang Ling, Harbin Institute of Technology

307

Sunday

9:45-11:15 a.m.

Room 483

Rhetoric, discourse and Cultural implication (II) Chair: Galina Lovtsevich, Far Eastern National University, Russia “The Problem of Terms in Intercultural Communication within a Discourse Community: The Case of English Language Teachers” Galina Lovtsevich, Far Eastern National University, Russia “Cultural aspects of communication of Omani students as measured through Discourse Analysis” Naveen Safia & Meenalochana Inguva, Sultan Qaboos University, Oman “A Study of the Heteroglossic Nature of RA Abstracts from the Engagement Perspective” Dong zhiyou, Harbin Normal University, China “The Analysis of humor differences between China and West--From Aesop’s Fables and Mencius’ Fables” Hao Lina, Harbin Institute of Technology, China “A Comparative Study of Questioning Strategies in US and Chinese TV Interviews” LiXi, Harbin Institute of Technology, China “Anthropological Analysis of Death Euphemism in English and Chinese” Wei Huizhe, Hebei Teachers University, China “Cultural Differences Seen from Sino-US University Mottos” Wei Xiujuan, Harbin Institute of Technology, China

“Social distribution of written openings in China” Xianghong CAO, Xinjiang Normal University, China “Chinese and American Privacy” Li Wei & Wang Tiao, Harbin Institute of Technology

308

Sunday

9:45-11:15 a.m.

Room 484

Linguistics and Pragmatics in an Intercultural Context (II) Chair: Xuerui Jia, Harbin Institute of Technology, China “Comparative Analysis of Linguistic Realization of Cultural Values and Ideologies in Chinese President Hu Jintao and US President George W. Bush’s Speech ------ From the perspective of Contrastive Discourse Analysis” Dou Weilin & Wu Shanji, University of International Business and Economy, China “The Adaptability of Speech Act and Intercultural Business Communication” Li Lanxin, Beijing Institute of Economic Management, China “Candidates’ self-politeness strategies in a Chinese TV job interview” Liu Ai-juan, Beijing Foreign Studies University, China “Politeness Principle and Pragmatic Failure in Cross-Cultural Communication” Meng Wenji, Harbin Engineering University, China “A Contrastive Study of Requests in Chinese and American Cultures” Xuerui Jia, Harbin Institute of Technology, China “Contrastive Analysis of Apology in Chinese and English”

Zhang Lili, China Jiliang University, China “A Study of Interlanguage Pragmatics in the Academic Tutoring Sessions of the Course Western Civilization with Chinese Comparison (WCwCC)” Zhao Yun, Beijing Foreign Studies University, China “Pragmatic Failure and Cultural Awareness in English Learning” Zhuping, Shanghai International Studies University, China “The Speech Act of Refusal in Chinese” Yingxin Ma, Dezhou University

309

Sunday

9:45-11:15 a.m.

Room 486

The Personal Quest for a Cultural Identity Chair: Svetlana G. Ter-Minasova, Moscow State University, Russia “Migration and Crisis of Identity: The Case of Afghani Immigrants in Iran” Zohreh Faghani, University of Tehran “Use of Social Networks in Everyday Information Seeking and Use: A Study of International Chinese Graduate Students in the United States” Yang Lu, University of California, Los Angeles “The May Fourth Movement and Chinese Cultural Identity” Xiaoming Chen, Ohio Wesley University “Identities Reflected in Spoken Discourses: A Malaysian Chinese Perspective” Kuang Ching-Hei & Maya Khemlani David, Faculty of Languages and Linguistics, University of Malaya “Cultural Identity of Hong Kong Reflected in Jackie Chan's Performances and Movies”

DING Yajuan, Beijing Foreign Studies University, Beijing, China “Simulating Cultural Identity: A Discourse Analysis of Chinese Wedding Photography” Kang Sun, Bowling Green State University “Intercultural Personhood and Identity Negotiation” Dai Xiao-dong, Shanghai Normal University, China “Cultural Identity and Language Choice Among Australian-Born Chinese in Sydney English” Julia Mickler, Graduate of University of Technology, Sydney, Australia “Vietnamese English: Prosodic Transfer” Marina Pivovarova, Far Eastern National University “Appraisal and Identities in English Learning Journals of Non-English Majors: English Songs or Movies and Identity” Liang Meihong, Beijing University of Technology, China

310

Sunday

11:20a.m.-12:30 p.m.

Room 408

Commmunication as Popular Culture (Panel X) Chair: Hairong Feng, The University of Minnesota, USA “Why the Female Adolescents in Taiwan Enjoy Reading the Boys' Love Manga?” Dienfang Chou, Tzu Chi University, Hualien, Taiwan “The Impact of Japanese Manga: Exploring Singaporean Adolescents' View of Friendship” Vivian Hsueh-hua Chen, Nanyang Technological University, Singapore

“What do Women Disguised as Men Make Possible? : Gender Research about "Dansou Cafe" in "Yaoi" Culture in Japan” Sonoko Azuma, Osaka University, Osaka, Japan “Creation of Young and Feminine Manga Reader” Noriko Inomata, Osaka Prefecture University, Osaka, Japan Respondent

311

Sunday

11:20a.m.-12:30 p.m.

Room 481

Ethnocentrism and Stereotypes in Intercultural Mass Communication (Panel XI) Chair: Sun Youzhong Ph.D. Dean, School of English and International Studies, Beijing Foreign Studies University) “A Cross-Cultural Perspective on the English Version of CCTV.com” Zhang Xiaoying, Beijing Foreign Studies University, China “Storm in a Coffee Cup: Who We Are vs. Who They Think We Are” Zhai Zheng, Beijing Foreign Studies University, China "The New York Times Reporting on Sino-Japan Conflicts: A Critical Discourse Analysis" Chen Xiaoxiao, Beijing Foreign Studies University, China “The Representation of the Orient in Western Women’s Perfume Advertisements: A Semiotic Analysis” Ma Lin, Beijing Foreign Studies University, China Respondent: Liu Chen, Beijing Foreign Studies University, China

312

Sunday 11:20a.m.-12:30 p.m.

Room 483

Viral Communication and Postmodern Culture Chair: David C. Bruenger, University of Texas, USA “The Rise and Fall of YOU TUBE: How the compressive Effects of Technology and digital Capitalism Shape the Social Media.” Donna R. Miller, Jefferson Community and Technical College David C. Bruenger, University of Texas San Antonio “Blogging Fame Constructing and contenting Identity on Blog” Ruijie Zhao & Kang Sun, Bowling Green State University “Creative Waves©: Virtual Spash on Intercultrual Education” Jerry Johnson, Troy University, Alabama “The Effects of Rap Music on Youths: A Study of the Impact of Gangsta Rap Music as an Agent of Socialization among Youths in Trinidad and Tobago” Prahalad Sooknanan, University of Trinidad and Tobago Caira E. Cudjoe, Trincity, Trinidad “A Biographical Approach to Mobile Technologies and New Forms of Social Interactinos in Zambia” Musonda Kapatamoyo, Ohio University, USA “Youth Culture, Protest, and its Reflection in the English Band's Names” Maria B. Dyuzheva, Vladivostok, Russia “Blog Comments as a Reflection of The Readers’ Inference of the Blogger’s Intention” Zhang Hui, Beijing Foreign Studies University, China “When Blog Met Creative Commons Licenses” Chia-Jung Yang, National Chengchi University

313

Sunday

11:20a.m.-12:30 p.m.

Room 484

(Panel XII) Chair: Sui Huili, Harbin Normal University, China “Application of Persuasion Theory to the Use of Language in Intercultural Communication” Mao Haiyan, Harbin Normal University “Communications inside and between Speech Communities” Tang Miao, Harbin Normal University “The Application of Adaptation Theory in Intercultural Communication” Zhang Ying, Harbin Normal University “The Establishment and Overthrow of Cultural Stereotypes from the Point of Epistemology” Sun li, Harbin University “Cultural Default and its Compensation Strategy in Cross-cultural Translation” Sun li, Harbin Normal University “The Choice of Translation Strategy is Important for the Dissemination of the Source Language Culture” Yang Ping, Harbin Normal University

314

Sunday 11:20a.m.-12:30 p.m.

Room 486

Workshop: Code-Switching On Campus Chair: Yu Xudong, Harbin Institute of Technology, China

Participants: Zhang Mei, Harbin Institute of Technology Jiang Hongmei, Harbin Institute of Technology Li Qi, Harbin Institute of Technology Xie Long, Harbin Institute of Technology Wang Zhu, Harbin Institute of Technology Tang Ke, Harbin Institute of Technology

(Other scholars are warmly welcome to the workshop) The development of language is closely related to that of economic and culture. The expanding communication between China and other countries in the world has brought great changes in people’s daily life, especially in the way they use language. One of the manifestations of this change is code-switching which refers to that a speaker switches from language A to language B or from variety X to variety Y (Wardhaugh). In this panel, we attempt to have a discussion on the code-switching on campus which has become very popular nowadays. The Chinese-English switching frequently takes place in college students’ daily communication because most of them know two or more languages, and they are willing to accept and experience new ideas. We will carry out our investigation in a university in Harbin, and regard Chinese as the matrix language (ML) and English as the embedded language (EL) in the research. The statistics and examples are to be collected by way of interview, recording and discussion. Based on the theories of power, solidarity, politeness, adaptation, memetics and so on, the participants of this panel will respectively focus on the motivation, functions of code-switching on campus and the fields in which it occurs. The purpose of our research is to find out the rules and principles of code-switching and therefore probe the relationship between economic, culture and language use in this new era.

******************************* 12:30 -1:30 p.m.

Lunch **************************************** Sunday 1:30 – 5:00 City tour to Sun Island (optional, about 50RMB each person)

316

Sunday 6:00-9:00 p.m. Banquet Hall

Banquet Event 6:00 – 9:30 p.m. （Closing ceremony, awarding ceremony, banquet, floor show by Russian performers ）