Interview with the Boot camp King Paul Mort

Interview with the Boot camp King Paul Mort Boot camp Success Secrets

• Known as the Boot camp King who has cracked the code for successful boot camps. • Toured the UK twice last year teaching his Fat Loss Formula • Studied under the world’s best nutritionists • Trains Professional Footballs and Rugby Trainers • Currently has 7-9 bootcamps in the North East England

What is difference between boot camps and circuit training • If sessions are pay as you go then it is not a boot camp • Boot camps should have – Closed door policy so that you progress clients – more commitment – An element of periodisation – An element of exclusivity – A Guarantee of results – Needs to more than an exercise class

What should clients expect from a successful boot camp • Kinetic chain warm up • Do you coach your clients or do you train them? • Are you consistently improving their knowledge about exercise, nutrition and mindset? • Do you provide individual homework? • Do you provide a nutrition/supplemental protocol that you believe in?

How do you incorporate a nutrition plan? • Based on Dax Moy’s Elimination Diet • First 14 days everyone follows a diet where they take out – – – –

Wheat Diary Alcohol Sugar

• After 14 days they introduce a cheat meal • They all have to complete a food diary each week.

No food diary = group punishment

Why do so many bootcamps don’t succeed? • Pay as you go sessions • Giving the clients too many options • Get rid of the tyre kickers • If they miss more than 2 sessions without a valid reason, refund their money • Velvet rope your boot camps!

Secret Bootcamp Marketing Tips •

Do not spend money on flyers

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Instead invest in plastic “Power Cards” worth £57 on the front which is a pass to try the boot camp for free

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Recruit “foot soldiers” such as hairdressers. They get a years worth of boot camps for £200 (10 months free)

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These foot soldiers pay for the remaining months via referrals

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Type of ideal foot soldiers – – – – – – – – –

Former and current clients People that are currently on Facebook Local Health and Fitness in the Local Press (take them for lunch) Tanning Salons Beauty therapists Ann Summers Representatives Virgin V parties Avon Representatives Join a local business networking group

4 golden rules of foot soldiers

• They must not reveal that they are foot soldiers • They must attend the boot camps • You want people asking them how they have got their results

• They need to get at least one referral each month

STIPT Formula • Something To Invite People To • Charity Event to a venue of your choice

• You put on a seminar • After your presentation you invite them to your boot camp

• Invite local press to feature it. They are more likely to do this because of the charity element

Boot Camp Websites • Membership site for all boot camp members, to add extra value; – – – – – –

Videos Recipes Home Workout Videos Motivational Videos Articles Forums

• Plus 3 boot camp sessions per week.

All included within the monthly boot camp fee!!

Duration of a boot camp session • Nutrition pack up front

• 45 minutes of high intensity exercise • So it is really important to have a set start and end date so that you can progress the clients properly

Contacting Paul Mort

http://bootcampking.com

3 Critical Components For Boot camps • Offer a guarantee • Velvet Rope your boot camps • You have got to have a system eg the “unstoppable fat loss formula” – Programs all written out – Nutrition program written out to give out

Top 5 mistakes Boot Camp Owners Make • Offering pay as you go sessions • Teaching station based classes • Performing Rep or distance based stations/workouts • Thinking short term not long term

• Letting people off the hook in terms of attendance and intensity