Metro and Magic 1152 Media Pack Q2 14

Q2 2014 Media Pack

Our Coverage Area

770,000 Women

1.499m Total Population

729,000 Men

Local, engaging, trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits.

A typical Metro Radio listener is aged between 25 & 45. They lead a fast-paced, busy life, working hard and playing hard.

Their social scene is important with weekends for friends and family..

Proud of their North East roots, their home and family.

Playing just great songs

Magic plays the biggest hits from the 60s 70s and 80s. Our award winning presenters provide great company with relaxed, informed and entertaining shows. The typical Magic 1152 listener is aged 35 – 55. They love their family and have money at their disposal.

Playing just great songs

Source: RAJAR, TFM TSA, 6 months ending June 14

Bauer Newcastle

reach over half a million adults every week

Metro Radio & Magic 1152 Watch our audience GROW! 15+

15-24

25-34

35-44

45-54

55+

Population (000s)

1499

243

230

214

256

557

1 Week Reach (000s)

508

102

100

90

98

118

% Reach

34%

42%

44%

42%

38%

21%

Average Hours

8.3

3.6

10.7

7.9

10.6

8.7

4 Week Reach (000s)

757

157

142

131

145

178

4 week reach %

50%

65%

62%

61%

57%

32%

13 Week Reach (000s)

929

190

168

156

175

225

13 week Reach %

62%

78%

73%

73%

69%

40%

Source: RAJAR, Metro Radio TSA, 6 months ending June 14

It Works!

I think they were well targeted ads that got across a message that we couldn’t get across in another medium. They sold significantly better. We certainly have paid back the advertising and the investment that went into producing the ads. It was great to hear people in shops saying that they’d heard the advert.

We’ve seen a massive impact that Metro has had. High level increases in the Newcastle, Sunderland and Durham areas, in some cases up to 40-50% and the only difference between 2012 and 2013’s marketing for Pulman was the introduction of Metro and Magic 1152.

The campaign was a really big success we went from zero smart cards being used in the North East to 73,000 being used in just under a year!

We advertised a recruitment day on air for 10 days and over 600 people text in for more information. We had amazing results… Over 300 people attended the recruitment event.

Weekly reach (000’s) *stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, Metro Radio TSA, 6 months ending June 14

600 508 500

436

400

358 298

300

279

274

272 185

200

162 102

100 0 Bauer Newcastle

Metro Radio BBC Radio 2 Capital North Smooth BBC Radio BBC Radio 1 BBC Radio 4 Heart North Magic 1152 East* Radio North Newcastle* East (Newcastle) East

Total hours by station *stations marked with an asterisk do not cover the whole of the total survey area

4,500 4,000 3,500

4,208

Source: RAJAR, Metro Radio TSA, 6 months ending June 14

3,572 3,311

3,000 2,500 2,000 1,500 1,000

2,241

2,146

1,959 1,503

1,345 898

866

500 0 Bauer BBC Radio 2 Metro Radio BBC Radio Smooth BBC Radio 4 Capital North BBC Radio 1 Magic 1152 Newcastle Newcastle* Radio North East* East

Heart North East

Market share by station *stations marked with an asterisk do not cover the whole of the total survey area

18%

Source: RAJAR, Metro Radio TSA, 6 months ending June 14

16.4%

16% 14%

13.9%

12.9%

12% 10% 8% 6% 4%

8.7%

8.3%

7.6% 5.8%

5.2% 3.5%

3.4%

2% 0% Bauer BBC Radio 2 Metro Radio BBC Radio Smooth BBC Radio 4 Capital BBC Radio 1 Magic 1152 Heart North Newcastle Newcastle* Radio North North East* East East

When Listeners Trust us, They Trust You Source: iPSOS MORI

50% of Metro listeners rate us 8,9 or 10 out of 10 on trust.

Metro Radio listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners.

44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth).

Through our digital platforms we talk to

297,500 people every month 77,000 likes 35,000 followers 42,500 subscribers

Solutions for Every Challenge Full Creative Media Services

Advertising Campaign Outside Broadcast

Online

Idea generation E-Shot

Startup

Creative

On Air Promotion

(dialog & tender) Research Sponsorship Media Bus

Social Media

Bespoke Events

Off Air Promotion

At the Heart of Our Community With our charity Cash For Kids Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2013 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.