Proposal for:
Vocalocity
Web Design, Development and Content Management Project May 19, 2009 The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Executive Overview Project Overview Headquartered in Atlanta, Georgia, Vocalocity provides Voice over IP services to small businesses at a very affordable price. Their hosted VoIP solution, VocalocityPBX, uses plug-and-play implementation to provide a more efficient and productive solution to their customers. Vocalocity hosts and manages the entire phone system, cutting the cost of installation and consultants, as well as reducing phone bills and allowing their customers ease of use. Vocalocity seeks to overhaul their web presence as they reposition themselves to be a full service SAAS company. While they will continue to lead with their VoIP solution, they will also be emerging as a hosted service provider and adding products like backup and restore to web hosting. The completely redesigned site should include an updated look and feel that’s easy to use and navigate. NeboWeb will help them achieve their goals by taking a holistic marketing approach that includes: competitive research, messaging/positioning, strategic site navigation, revised web content and a new visual design. The site will play up their core differentiators including value, fast and helpful support, reliability and the fact that, unlike many of their competitors, they do not outsource. The site will be conversion focused with clear calls to action, and will be built on NeboWeb’s CMS for easy updates and revisions. In addition, NeboWeb will use their SEO expertise to implement best practices that will ensure the site is search engine friendly. NeboWeb will help them achieve the aforementioned goals by creating an intuitive site, with concise calls to action, that clearly states their value propositions and puts the power of content management in their hands. As with all of NeboWeb’s projects, it will be a collaborative approach in which both parties work as a team to create the desired final product. The proposed solution is derived from conversations between NeboWeb and Vocalocity. It covers NeboWeb’s track record of success, our execution process (the NeboWay™), and a break down, by component, of the proposed solution.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
About NeboWeb NeboWeb specializes in improving the Web presence of large to enterprise level organizations by providing best of breed Internet marketing solutions. Our Internet marketing services range from complete Interactive Marketing strategies to standalone projects such as Web Design, Search Engine Optimization (SEO), Pay Per Click Management (PPC), Web Copywriting, eCommerce Development and more. Additionally, we have a very simple philosophy. The way we grow and prosper is by making your business grow and prosper. Our success is tied to your success. We are constantly striving to become more efficient and finding new ways to reach prospective clients. However, we will never lose sight of the fact that NeboWeb’s success is a function of making our clients successful. NeboWeb History NeboWeb was officially incorporated in early 2004 in Atlanta, Georgia. Founded by Adam Harrell and Brian Easter, NeboWeb quickly became one of the premier interactive marketing agencies in the southeast working with notable clients such as EarthLink, Nokia, Prudential, and many more. In 2008, the fast growing company relocated its corporate headquarters to a new, larger location in order to provide for its expanded headcount. And as they celebrate their fourth anniversary, NeboWeb continues to focus on providing clients with the high quality of work that has fueled their growth and continues to lead to industry recognition and awards from organizations like the Atlanta Marketing Association, Web Marketing Association, Horizon Interactive Awards and numerous other acknowledgements. NeboWeb continues to support the non-profit and educational communities by volunteering to serve on several Boards’ of Directors, discounting and/or donating its interactive services, and by speaking at a number of events. Some of the non-profit and educational initiatives include a website and AJAX-based content management system for the Technology Association of Georgia Appalachian State University’s Center for Entrepreneurship, and a custom content management system for the Arthritis Foundation. Why Choose NeboWeb NeboWeb has a track record of success and years of experience with Interactive Marketing, Web Design, and Search Engine Marketing strategy and execution. NeboWeb has the expertise and tools necessary for identifying keywords that drive target traffic, bringing fast results and building long-term success. Brilliant, young, and hungry core team. Technology advantages (NeboWeb CMS, SEO Scorecard, and more). Results – the best predictor of future success is past success and we have a rich history of helping our clients reach their Web presence objectives.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Technical Overview This website will be optimized using next generation coding standards. Specific coding languages will include HTML, xHTML, and CSS. Any interactive elements will be created in Macromedia Flash. All development will take place on NeboWeb’s staging server in order to provide our clients with transparency into the project build. Client will provide the first version of any copy text that is determined by the provided copy platform. Existing imagery will be provided by the client. Third party image purchases will be approved by the client prior to purchase, but are not expected to be needed in this project. Content Management System NeboWeb’s proprietary Content Management System (CMS), which will be included in this project, offers a seamless process for producing website updates. From adding new pages, updating content and imagery to tracking leads, the CMS is a user friendly tool that will allow users with little internet experience, and those with more technical skills, to make easy updates. The CMS can be customized to support various sections of the website as well as to have the ability for multiple users to have different levels of access and usability. A user manual will be provided at the time of site launch. Assumptions: Client is solely responsible for Web analytics fees, if applicable. Client will retain responsibility for obtaining rights to digital stock photography and any other non-standard expenses. NeboWeb will maintain a staging / development area for development and testing purposes. Client will provide any copy text that is determined by the provided copy platform. Client will be responsible for website hosting fees; however NeboWeb will make recommendations based on the proposed solution. NeboWeb Tools and Technology Adobe Photoshop/Illustrator, Macromedia Flash FTP, Dreamweaver NeboWeb Content Management System HTML, xHTML, CSS, PHP mySQL SEO and SEM tools for Analytics and Management
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
The NeboWay™ The NeboWay employs a methodology derived from years of real-world Internet and business experience. It helps ensure that all projects, large or small, are handled in a structured and efficient manner. Each tactical element of the Vocalocity Project will be managed through documented processes built on this methodology. This allows for complete client-to-project transparency and streamlined workflow from concept to execution.
Our goal is to help Vocalocity reach its online organizational objectives. Web Development, Web design, Interactive Services, and customer reach are all elements of a larger plan that must be executed properly at every phase. Our methodology unites talent and passion with discipline to execute effectively while staying on budget, and on time. With a commitment to quality, incorporation of best practices, and a process that pulls it all together, NeboWeb is a firm you can trust to plan and execute your online marketing initiatives.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Proposed Solution With respect to the Vocalocity Project, the requirements outlined in the initial project overview are based on NeboWeb’s initial pre-sales research with the understanding that additional due diligence will be performed after signing the contract. After this initial research and discussion with the client’s team, we feel that the following tactical elements should be initiated as outlined in the proposed Web solution: Website Design & Development: Strategic Site Architecture & Planning Competitive Research Wireframe Creation Website Design o Includes homepage Includes 3 concepts Includes 3 rounds of revisions o Includes 5 unique sub-page designs Includes 1 rounds of revisions Creation of Interactive Flash Configurator o Includes storyboard creation o Includes animation & build out o Includes 1 round of revisions Implementation and internal use of the NeboWeb Content Management System (CMS) based on NeboWeb framework for the Vocalocity.com website Website programming and development o Includes up to 100 pages coded by NeboWeb, however the CMS allows for unlimited pages created and managed by the client o Includes SEO-friendly features including ability to customize meta data, ability to have custom file names, and more o Includes FAQ module o Includes blog design, development, and integration o Includes Careers module with ability to add, delete, and manage job postings o Includes Newsroom module with the ability to create, delete, and manage press releases, articles, & case studies o Includes Product Management Module Import existing products Assumes client can deliver products in SQL, MySQL, CSV, or Excel format per NeboWeb’s specifications Knowledge Base Module o Includes integration with NeboWeb CMS o Includes ability to preview, edit, add, and arrange pages & content o Includes import of existing Vocalocity knowledgebase content Assumes client will deliver existing knowledgebase content in format specified by NeboWeb in a CSV, mySQL, or other mutually agreed upon database format
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
The Development Process All NeboWeb projects follow a well defined project plan that will help ensure expectation levels, proper execution, and timely delivery. Your project plan will be detailed before, during, and after our Groundwork Phase for accurate delivery. The NeboWeb client portal allows you to monitor the planning and production phases and to participate in the communication necessary to facilitate a collaborative effort. Your project plan will consist of key milestones based on the NeboWay™ methodology: Groundwork o Project objectives defined with client o Assets & Requirements gathered o Project plan defined with timeline and approved by client o Requirements gathered, keyword research compiled and competition analysis performed Strategy o Competitive Research o Creative Brief o Site Architecture and Wireframe creation o Design Concepting o Tactical Execution Plan Created Execution o Hosting Environment Configuration (Stage Setup) o HTML Production o CMS Implementation o Custom CMS Modules and Web Application Development o Implementation of Web Analytics Software, if applicable Launch o Launch Plan Created o Pre-launch QA o Website Launch o Post-launch QA o Celebrate our joint success
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Project Timeline NeboWeb project timelines are based on the number of hours and expertise needed to complete your project in a professional manner. Because of additional discovery requirements and planning stages, specific delivery dates are generally calculated and communicated during the planning stage. The following is an estimated representation of your project’s delivery timeline:
1 Week
2-4 Weeks
8 Weeks
1 Week
The initial Web project can be delivered in approximately ten (10) to fourteen (14) weeks.
Project Cost This project will be billed as a set project fee assuming up to 650 project hours. This fee is based on the amount of hours and technical skill set required to accomplish the project objectives. One Time Fees Vocalocity Website Redesign & CMS o Includes Blog integration o Includes Product Management Module Knowledge Base Application Integration Interactive Flash Configurator Total Initial Project Fee:
$34,500.00 $14,500.00 $19,500.00 $68,500.00 USD
Payment Terms 25% of one time project fee due at the Discovery Meeting, with 25% due at completion of the Planning Phase, with 25% due at completion of the Execution Phase, and 25% due upon project launch.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Addendum
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Success Stories EarthLink DSL & Phone Campaign - 2006 Web Marketing Award Winner & 2007 Horizon Interactive Silver Award Winner
Services Provided: Creative Direction, Copywriting, Design, Development, Online Ad Creative Description: When EarthLink was looking to launch their bundled VOIP & DSL service product, they called on NeboWeb to create a distinctive advertising microsite that introduced a highly technical product in an easy to understand way. The resulting site was highly interactive and followed the visual style established in the earlier trueVoice site. Site: http://66.155.124.148/earthlink/lpv/ Ads: http://66.155.124.148/Earthlink/LPV/ads/earthlink_LPV_300x250_01.html
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Shared Health - 2007 Web Marketing Association Health Care Standard of Excellence Award Winner - 2007 Horizon Interactive Bronze Award Winner
Site: http://www.sharedhealth.com Services Provided: Creative Direction, Video, Interactive Design, Development, Content Management System Description: Shared Health provides expansive, inclusive and up-to-date view of medical history information through a HIPAA compliant & secure web-based interface. They contracted with neboweb to develop a new corporate website that leverages multiple interactive elements to communicate and educate the audience on the value of their product. The website also includes an enterprise level content management system.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
REVALÉSKIN - 2007 Web Marketing Association Pharmaceutical Standard of Excellence Award Winner
Site: http://www.revaleskin.com Services Provided: Creative Direction, Copywriting, Interactive Design, Interactive Development Description: REVALÉSKIN is a revolutionary new skin care product from Stiefel Laboratories, the world's largest private pharmaceutical company. The REVALESKIN formula contains 1% Coffeeberry®, which has unmatched levels of anti-oxidants that help repair damaged skin. It's an ingredient like no other; with visible, clinically proven results like never before.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Appalachian State University - 2007 Horizon Interactive Bronze Award Winner
Site: http://www.entrepreneurship.appstate.edu Services Provided: Creative Direction, Design, Development, Content Management System Description: The Center for Entrepreneurship at Appalachian State University was created in 2006 in order to support an incredible, burgeoning group of student entrepreneurs. Since NeboWeb's founders graduated from ASU, creating a new website to support the initiative was a natural fit.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
NeboWeb Client Testimonials Browder Denniston, VP, Director of Operations, Adair-Greene Healthcare Communications Partnering with NeboWeb has been one of the best decisions I have made in interactive marketing. They brought a level of expertise, creativity and industry know-how that I had not found under one roof before. Their depth of understanding of site architecture and SEO has provided our client with a website that achieves all of their goals and more. I plan on working with NeboWeb for many years to come. Kitt Williams, Director of Online Marketing, EarthLink, Inc. NeboWeb was able to offer an unparalleled amount of creativity in their approach to the development of online media banners and micro sites. It was also exciting to learn that they received an award for the work that they did for us on EarthLink DSL and Phone service. We knew they did great work, but also great to know the industry thought so as well. Additionally, their honesty and integrity makes them a pleasure to work with. It allowed us to view them not only as a vendor but as an extension of the team. Fred Flint, Marketing Services Manager, Shared Health As a small startup technology firm, we knew that the company needed a robust and innovative Web presence. After receiving proposals from several Web services firms - both large and small - we decided to go with NeboWeb. NeboWeb had a very competitive price, which helped secure our business, but their service, delivery, and enthusiasm is what I'll remember most. NeboWeb is very good at what they do, and they do not take budgets for granted. From a value perspective, I would recommend NeboWeb to anyone. Kerri S. Milam, President, Depth Public Relations Working with NeboWeb on the Depth PR website has been an outstanding experience. Attention to detail in project planning, execution, documentation and ongoing support is their mark of professionalism. Thanks to NeboWeb's commitment to thoughtful navigation and elegant design, www.depthpr.com is an even more marketable and valuable tool for me. NeboWeb worked with me to create a site that I like to say is "smart and pretty too." Pat Dawson, Online Sales and Marketing Manager, Intellisync Corporation "Working with NeboWeb has been a fantastic experience. They were able to step into a project already underway and make major contributions to help get the polished, professional Web presence we were hoping for. Their expertise in design, multimedia, and implementation went beyond my expectations. More importantly, they were flexible and adaptive to our evolving company's needs as we moved toward the re-launch of a complex and heavily trafficked website. Post-launch support was also exemplary, with NeboWeb staff making themselves available during a holiday weekend to ensure a smooth transition. I have no reservations about recommending NeboWeb to anyone looking for high caliber website design and development...their team is dedicated, talented, and committed to getting the customer's needs met. I intend to continue working with NeboWeb at every opportunity as future projects permit." Leila Nawaz, Marketing Director – VIA USA “These guys are good – crazy good. Creative, ingenious, and they execute so well that our traffic has increased 30% and our conversion rate has doubled.” Masami Suzuki, Vice President, Marketing, Marketworks We chose NeboWeb because of their bleeding edge expertise in paid search and SEO and a can-do attitude that permeates throughout their company. We now view NeboWeb as a true extension of our marketing team.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Thank You We greatly appreciate the opportunity to learn more about your organization and to be considered for your interactive marketing needs. We also appreciate your time in allowing us to tell you more about our company, process, portfolio, and to share our proposed solution with you and your team. Our success is tied to our clients’ success and we feel that our business can help you reach your goals. We welcome any questions you may have and would be happy to set up a time to discuss this proposal in more detail. Once again, I thank you for your interest in our services. We look forward to developing a successful working relationship with you and your team. I look forward to hearing from you soon. Best Regards,
Paige Hawks Interactive Marketing Specialist 404.885.1201 :: office :: 404.226.2422 :: mobile :: 404.420.2315 :: fax ::
[email protected] ---------------------------------NeboWeb http://www.neboweb.com
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel, photography, or third-party software purchases.
