Pinterest Presentation

Pinterest By: Rachel Schroeder/ BUS111

Introduction 

Users grew 400% from September to December of 2011

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“Studies show that Pinterest drives more visitors to third-party websites than Googe+, YouTube and LinkedIn combined” (http://tinyurl.com/7uc22nx)

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Interest Graph: content that is organized according to interest topics 

i.e. facebook – Information shared by people

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A virtual pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests & hobbies

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Founded by Ben Silbermann

Navigation

How does Pinterest ingrate itself into social media? 

When pinning images/website links to your board, most of them can be directly posted to facebook or twitter

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Provides direct link to website – connect with target audience, drive website traffic, generates sales and leads 

Example: Etsy & Modcloth 

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7,000 pins since Fall 2011

Builds E-commerce & Online community

Pinterest is the Future 

Top users are woman at the ages of 25 to 44 – Also the top spenders in our economy

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Pinterest is growing faster than Facebook

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Fits the busy lifestyle of American’s today 

Efficiency

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Closed Network – Millions of users

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http://pinterest.com/rschrads/

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http://pinterest.com/laurenconrad1/