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Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions.
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How We Started
City Harvest was started in 1981 by ordinary citizens who saw an opportunity to help feed hungry people.
They gathered volunteers, borrowed cars and vans and transported the food themselves.
At the time there were only 30 emergency food programs in New York City. As hunger and poverty increased in New York, City Harvest grew.
In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community.
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How We’ve Grown
This year, City Harvest will rescue over 42 million pounds of food
We’ve gone from 30 soup kitchens to approximately 600 community food programs throughout the five boroughs
18 trucks and 3 tricycle carts delivering food 24/7
2,200 volunteers
All helping to feed one million New Yorkers that face hunger each year
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Where Does The Food Come From?
Manufacturers and Wholesalers
Restaurants
Greenmarkets and Farms
Corporate Cafeterias
Supermarkets
Food Drives
Other Non-profits
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What kind of food?
85% of food rescued and delivered is “nutrient dense”
All food is “food safe” to pick up and distribute
Most food is produce: fresh fruits and vegetables
Baked goods, canned foods, dairy, meat, and packaged goods
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Where Does The Food Go?
Senior Centers
Soup Kitchens
Women’s Shelters
After School Programs
Homeless Shelters
Synagogues & Churches
Food Pantries
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Expansion of Our Work City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives.
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Need for Fresh Produce
Melrose Mobile Market
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Poverty
DietRelated Disease
Hunger
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Why Poverty is Connected to Health 1.
Low income neighborhoods lack adequate grocery stores
2.
Nowhere to exercise
3.
Healthy food costs more, and takes more time to prepare
4.
Unhealthy food is cheap and easily accessible
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Resulting in…
Low income neighborhoods are plagued with diet related diseases: – Diabetes rates in New York City increased by 250% between 1997 and 2007; – Low income families are more than 3 times as likely to suffer from these types of chronic illnesses; and – Deaths related to diabetes are 3.3 times higher in low income neighborhoods than in wealthier neighborhoods.
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City Harvest works to… Access to Healthy Food
Demand for Healthy Food
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Healthy Neighborhoods Evolution
1981
City Harvest: NYC Food Rescue
2000
Nutrition Education
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2004
Healthy Neighborhoods
Identifying Healthy Neighborhoods
Queens CD 1: Northwest Queens
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Starting out in the Neighborhood Identify key partners
• • • • •
Agencies Healthy School Fruit Bowl Mobile Market Nutrition Education
Community Food Assessment
• • • •
Research Review findings Make recommendations Write report
Implementation
• Take recommendations back to community • Implement programs • Build partnerships
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Emergency
Food
Retail Outlets
Mobile Market
Fruit Bowl
ACE
Food Access
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FY13 Goals:
Deliver 10.6 Million Pounds
Serve 2.9 Million People – Mobile Markets – Agencies – Fruit Bowl
Emergency
Food
Retail Outlets
Partner with 40 Retailers
75 Fruit Bowl Sites
Mobile Market
Fruit Bowl
ACE
Food Access
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Nut Ed Courses
Fruit Bowl
Cooking Demos
Retail Outlet Tours
Education
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FY13 Goals:
Teach 70 Courses, Educate 1,050 People
Conduct 201 Cooking Demos, Distribute 27,500 samples
Nut Ed Courses
Cooking Demos
Fruit Bowl
Retail Outlet Tours
Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids
Education
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Staff/ Volunteers
CFA
Partnerships
Marketing
Resources
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FY13 Goals:
Complete 1 CFA in Washington Heights
Start Queens neighborhood
Staff/ Volunteers
CFA
Create 5 Retail Networks
Create 5 Community Action Networks
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Partnerships
Marketing
Resources
Lessons Learned So Far 1.
Relationship building takes time
2.
Neighborhoods are unique
3.
Community engagement is important
4.
Program and messaging must be culturally sensitive
5.
Anchor partners are key
6.
Cross fertilization of programs makes an impact
7.
Consistent presence builds credibility
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Healthy Neighborhood Statistics Location
Diabetes**
Obesity** Poverty* Food Insecurity***
Demographics of Interest*
South Bronx (CD 1 &4)
13%
32%
43%
26%
63-69% Latino
Staten Island North Shore
12%
32%
17%
12%
60% White, 24% Latino, 25% African American
Bed-Stuy
11%
42%
34%
24%
66% African American
Washington Heights/ Inwood
10%
16%
26%
21%
69% Latino, 53% Foreign born
Northwest Queens
5%
22%
16%
16%
To be determined, but so far even more diverse!
New York City
10%
23%
20%
16%
NA
National
8%
27%
15%
14.5%
NA
*ACS estimate 2007-2009 **DOHMH 2010, represents all of South Bronx *** USDA, calculated by looking at multiple characteristics like income, employment, family make up, use of emergency food sources, etc.
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City Harvest www.cityharvest.org 646-412-0600 Carla Kaiser Solis,
[email protected]
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