Press release
Kitchen furniture and interior design of timeless elegance: SieMatic presents innovative planning principle at the "SieMatic Forum" Löhne, September 19, 2015. To fulfill the varied wishes and meet the expectations of its international customers and sales partners in an optimal manner, SieMatic develops more than first-class kitchens: The planning principles of the three SieMatic style collections URBAN, PURE, and CLASSIC, which follow the most important current interior design styles, make it is possible to design timelessly elegant living spaces that reflect the personalities of their owners. With innovations that are as attractive as they are functional, the SieMatic style collections are being presented in their entirety for the first time at "SieMatic Forum 2015" in Löhne. From September 19th to 24th, in an area of more than 1300 m 2, the in-house exhibition held annually to provide information and inspiration to international kitchen specialists, interior designers, and journalists, presents numerous new kitchen planning ideas in the three style collections URBAN, PURE, and CLASSIC – rounded out consistently by SieMatic aluminum interior accessories, whose unique design harmoniously combines the exterior and inner quality of the kitchen and has already won 7 prestigious design awards in 2014/2015.
URBAN: Design without dictates, planning without limits "THE INTERPLAY OF INTENSITY AND COMPOSURE, FAMILIARITY AND SURPRISE: THESE ARE THE ESSENTIAL INGREDIENTS OF URBAN LIFE". ULRICH W. SIEKMANN, SieMatic CEO In "solitaire" kitchen planning in the URBAN style collection, the unconventional juxtaposition of carefully selected, seemingly contradictory objects plays just as decisive a role as the mixture of areas with open and closed design elements. A "signature piece" in the urban world is the SieMatic 29: the exciting re-interpretation of the traditional kitchen sideboard, which is nominated for the "German Design Award" for a design that is as versatile as it is functional.
Further information: SieMatic Möbelwerke GmbH & Co. KG Jörg Overlack Phone : +49 (0) 57 32 / 67-309
[email protected]
© 2015 SieMatic | SieMatic Möbelwerke GmbH & Co. KG, D-32582 Löhne | www.siematic.com
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PURE: 6.5 mm – The ultimate benchmark With delicate frames, metallic materials, sophisticated wood, and nuanced lacquer hues, SieMatic has developed a new design language for the kitchen. Whether with or without handles, the PURE style collection focuses on newly developed front panels with narrow 6.5 mm frames in metal, real wood, and matt lacquer. Matching 6.5 mm side panels in matt lacquer, veneer, ceramic, and stainless steel are also available. The new purist look is rounded out by countertops in the 6.5 mm look in ceramic and stainless steel.
CLASSIC: The art of combining tradition and modernity SieMatic room planning concepts for the CLASSIC style collection offer options that go far beyond those of traditional kitchen planning. They make it possible to play with styles and thus combine the characteristic classic love of detail with the clarity of the modern world. The creative mix of materials uses glass and stainless steel to create splendid accents for the design of highly individual compositions of the classic kitchen.
SieMatic Forum 2015, September 19 to 24, 2015, starting daily at 9:00 a.m., August-Wilhelm Siekmann-Forum, August-Siekmann-Straße 15, 32584 Löhne, Germany, Tel: +49 (0)5732-67-0, Email:
[email protected]
*** Preferring the best SieMatic is a premium brand with a long history, and has gained an international reputation for excellent design, timeless elegance and a high level of functionality. Exclusive SieMatic showrooms and quality retail specialists showcase the design principle behind the company’s three design themes – URBAN, PURE and CLASSIC – in constantly evolving reinterpretation in more than sixty countries. Since its founding in 1929, SieMatic has dedicated itself to the quest for perfection and to the elaboration of ever more distinctive solutions. The company, which is headed by CEO Ulrich W. Siekmann, has always prioritized corporate
© 2015 SieMatic | SieMatic Möbelwerke GmbH & Co. KG, D-32582 Löhne | www.siematic.com
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social responsibility in all of its activities. To this end, the company’s products are manufactured in Germany under eco-friendly conditions.
© 2015 SieMatic | SieMatic Möbelwerke GmbH & Co. KG, D-32582 Löhne | www.siematic.com
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Press release and images can be downloaded via the QR-code or at www.siematic.com/press.
Captions to illustrations – SieMatic style collections URBAN and PURE 01 SieMatic URBAN Typical for the SieMatic style collection URBAN are the solitaire planning and the combination of open and closed pieces of furniture in high-quality materials; providing a livable atmosphere. Elements such as the herb garden of stone or laminate transform the kitchen into an oasis in the middle of the city. 02 SieMatic URBAN Its unconventional L-form, its functional equipment, and the eating bar make the kitchen island a communicative "working center" with a view that extends across the "herb garden" into the green beyond. 03 SieMatic URBAN In the kitchen planning in the SieMatic style collection URBAN, openly designed areas play a decisive role, for both esthetic and functional reasons. Facilitating an appetizing presentation of selected ingredients and utensils; everything visible and easy to reach. 04 SieMatic URBAN The unconventional juxtaposition of selected, seemingly contradictory solitaire objects is characteristic for the kitchen planning in the SieMatic style collection URBAN. One "Signature Piece" is the SieMatic 29: This re-interpretation of the traditional kitchen buffet provides for a variety of designs and functional equipment. 05 SieMatic URBAN In the urban environment of an apartment in an older building, planning with furniture solitaires in linear designs creates exciting accents. The cubic form of the voluminous sink, which is made of the same high-quality materials as the surrounding countertop, joins the small herb garden beneath the practical shelving to create a particular eye-catcher.
© 2015 SieMatic | SieMatic Möbelwerke GmbH & Co. KG, D-32582 Löhne | www.siematic.com
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06 SieMatic PURE With delicate frames, metallic materials, sophisticated wood, and nuanced hues of paint, SieMatic has developed a new design language for the kitchen of the PURE style collection. The sensitive play with fine lines, combined with high-quality materials, marks the timelessly elegant character of this room planning. 07 SieMatic PURE The fine measure of just 6.5 mm determines not only the delicate look of the puristic SieMatic front panels, but is also repeated in the new side panels and in the look of the countertops, which can be matched perfectly to one another in selected materials and paints.
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© 2015 SieMatic | SieMatic Möbelwerke GmbH & Co. KG, D-32582 Löhne | www.siematic.com
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