CREDENTIALS PRESENTATION An introduction to PRimage
Results-Led Strategy-Orientated
Who We Are
An experienced and results-driven PR, communications, public affairs and event management consultancy Strategic focus on ROI contribution Watchwords – energy, expertise, success!
Judy Viitanen
PR, public affairs and strategic communication specialist, with over 25 years’ senior in-house and agency experience. Strong provenance in healthcare PR, social media, property PR, marketing, advocacy and campaigning. Judy has a detailed knowledge of the workings of government and the changing NHS, coupled with an understanding of how policy developments can impact on business success. She has a proven track record in advising pharmaceutical and health care organizations on how to address the political, regulatory and corporate reputation challenges facing their business, as well as how to manage their communication with political stakeholders.
Values Our core values are:
Knowledge and Professionalism Integrity and Reliability Enthusiasm and Commitment Creativity and Energy
Expertise
Media relations and publicity Social media and online PR Event management & strategic networking Political lobbying and awareness-raising Sponsorship strategy and activation
Testimonials “Judy is a first class Public Relations professional with extensive links and experience in the Pharmacy and Healthcare sector. She works well with trade and consumer PR alike and has a deft touch in putting across complex stories. Judy advises and counsels with expertise and drives to right solutions for all her clients. Diplomatic, engaging and discreet, Judy is an excellent choice for any company” Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group "Judy
has an excellent record of developing PR and was instrumental in the Save Our Pharmacy campaign which generated more letters to MPs at the time than the Iraq war”
Ash Soni, Board Member, National Pharmacy Association
“Judy has great expertise in PR, anticipating and providing accurate, timely and relevant information, whether it's the long-term planning of campaigns, organising specific events, or responding to day-to-day press enquiries” Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica
Testimonials “I have known Judy for over 20 years, and regard her as a highly focused, committed and intelligent PR professional who is passionate about the industry in which we operate. Her work for us over the past 3 years has ensured much clarity and consistency in our corporate communications. Hugely personable, a sunny personality and a delight to work with, she goes above and beyond the call of duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to be a valuable asset to your company, as she has done to mine" Kirit Patel MBE, CEO, Day Lewis Plc “Judy is a brilliant event organiser, a superb business person and a great PR and public affairs executive. She is very well connected and she will undoubtedly ensure your business is well placed to succeed” Georgina Craig, Managing Director, G Craig Associates “Judy is a highly experienced professional with a track record of managing complex communications projects with multiple stakeholders” Beverley Parkin, Director, Policy and Public Affairs, The Royal Academy of Engineering
Diverse Services
Media: health professional, trade, consumer, specialist – all sectors Corporate: positioning, profiling, partnerships KOLS: healthcare professionals, specialists, regulatory experts, celebrities Trade: campaigns for manufacturers, wholesalers, industry organisations Consumers: at varying lifestyle stages
Diverse Industries
Healthcare & Wellbeing Consumer Products & Services Pharmacy & Pharmaceuticals Property & Real Estate Non-Profit & Charity Social Media & Technology Hospitality & Lifestyle Government & Public Affairs
Associations With A Wider Network
Offering Strategic Counsel & Alliances
Strategic ad hoc advice and support, as required Creating opportunities for strategic relationships and networking with influential industry bodies, the media, stakeholders and opinion formers
Target Audiences
The Media – national & regional Women’s Press Trade Press Consumers Industry Bodies
PR Account Management
Agree on measurable and achievable objectives and messaging Day to day liaison & bi-weekly report Monthly meetings with media & budgetary updates You are informed and involved every step of the way
Why PRimage
Strategic & creative expertise & experience Track record: successful high-profile work & results for varied & complex organisations Well-connected, substantial media network Intelligent joined-up 360° business & results-led communications approach
Our Promise PRimage will help you to: Stand out from the crowd Get noticed for all the right reasons!
Questions & Discussion
Thank You! Judy Viitanen, PRimage
Contact Us
Telephone: +44(0) 1727874368
Mobile: 07717691845
Email:
[email protected]
Website: www.primage.org
