Opportunities for ICT students and faculty in the M&E Business in the next decade: A look behind and a look ahead. Steven B. Cohen, Solutions Architect Daystrom Technology Group
M&E Business (A look behind) Motion Pictures Broadcast Television
Radio Commercials for Broadcast TV Industrials/Corporate Legit Theatre 4/13/2015
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M&E Business (A look ahead) Video Games Motion Pictures Television: Broadcast/Cable/ Internet Radio: Broadcast/Cable/Internet Commercials: Broadcast/Cable/Internet
Industrials/Corporate : Websites Legit Theatre: Cable/Theatrical Exhibition 4/13/2015
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Thousands of Media Distribution Channels
…with nothing on? 4/13/2015
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Content Delivery Options •Physical Media: DVD/Bluray •Broadcast Television (Over The Air/Cable) •OTT (Internet through Cable Box) •Video Game Platforms (Wi/Playstation/Xbox/PC •Digital Download/EST •Mobile (App /Streaming) •Motion Picture Exhibition Venues •Virtual Reality 4/13/2015
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New Capture Technologies
“Free viewpoint” demonstrations with content captured using 4 to 30 4K video cameras simultaneously. Capturing TB of Data. This technology would require new technicians with a broad skill set. 4/13/2015
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New Capture Technologies •S3D •4K •Ultra HDR (High Dynamic Range/Image) •HFR (High Frame Rate/Image) •High Definition •Ultra Hi Def. •Hi Res Cameras: •Red Dragon •Canon 7D/5D •Novo •Phantom •Sony F5, F55 & F65 4/13/2015
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2 Cameras Are Not Enough • 3D was just the beginning. New technologies enable High Frame Rates (HFR)beyond 24fps to 48fps, 60fps and may even go as high as 300fps •Cameras that support 120fps are available now-240 fps in 2014 •Special Cameras can support up to 3000fps at high resolution
•High Dynamic Range (HDR) requires 2 exposures of each frame to yield greater detail that can be manipulated in Post 4/13/2015
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Exabyte Workflows are Coming! •With greater amounts of data capture. Dailies of 410TB per camera per day will be common. •Cheaper digital storage encourages the director to keep shooting (not turning off the camera) •Smaller and less expensive camera system encourage 3-10 cameras running simultaneously •4K production is commonplace - 6K and even 8K movie production is starting to appear - and 16K or higher is being considered •Within 10 years we could see pro video projects generating almost 1 Exabyte of content 4/13/2015
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New Display Technologies
Within the next 10 years we could see a display allowing you to move within the action—leading to holodeck-like experiences. This would require data from many different angles rendered in real-time. 4/13/2015
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New Display/Experiential Technologies •Oculus Rift (VR) •Glasses Free 3D •Location-Based Entertainment
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New Storage Solutions for Professional Data Capture & Storage •SD Cards •S x S Cards •RAID SSD Systems •Optical Disc •On Board Camera Recorders •Cloud/ Object-Based Storage 4/13/2015
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Content Production Technical Job Opportunities Cameraman/DOP) Production Sound Mixer (Production & Post) Sound Utility (Production) Sound Mixer (Production & Post) Sound Editor (Post) Production VFX Camera (Production & Post) Editorial/ VFX Editorial (Production & Post) Digital Media Wrangler (Production) Digital Imaging Technician (Production) Game Programmer (Post) Website Creator (Post) Digital Media Technician (Production & Post) Digital Cinema Packager (Post)
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Post-Production Annual Demand for Editorial Storage
• 24.7% of 2013 Survey participants said that they use cloud-based storage in their post production (15% in 2012) and 23% of these had >1TB of cloud storage (27% in 2012) 4/13/2015
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Content Production (VFX) Technical Job Opportunities Previz Artist (Production) VFX Technicians (Post) Roto Artist (Post) Lighting Tech Director (Post) Line Up (Post) CGI Artist/Maya/Nuke/After Effects/Photoshop (Post) 3D Modeler (Post) Rigging Technician (Post) Shading Artist (Post) Digital Compositor (Post) Motion Tracker (Post) Match Mover (Post) Scanning & Recording Operator (Post) Matte Painter (Post) 4/13/2015
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Content Distribution Technical Job Opportunities Digital Media Operator QC Operator Metadata Wrangler Compressionist Encoding Technician Network Admin SysAdmin Storage Admin Web Developer SEO Specialist
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More Compression = More Storage New technologies like MPEG H.265 HEVC encoding will
increase data production (up to a 50% additional compression beyond H.264 -1/2 the size) Requires more processing an encode and decode The use of HEVC and technologies such as Adaptive Dynamic Streaming over HTTP (DASH) enable more content streamed over existing channels with smaller bandwidth. Delivery of more higher resolution content encourages more 4K+ production as well as higher resolution consumer applications and generates more storage growth
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More Compression = More Storage H.265 Codec
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Content Storage Costs Decline with Time •1PB of storage using standard 1TB HDD with proper environment, HVAC etc. can cost up to $1.49M for 20 years •Tape is roughly half that cost •About 40% of the total cost of preserving that 1PB of content is realized in the first year •Lower costs encourage more digitization and larger content libraries 4/13/2015
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Content Storage Costs Decline with Time •Lower storage costs encourage repurposing of older media assets •Repurposing assets generate new masters and version to amortize the creation costs and generate additional revenue •Content creators duplicate assets at “edge of Network” to provide better user experience •All these versions and copies must be tracked and QC’d (Quality Control) •Increase in Digital Media Technology jobs 4/13/2015
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Who can Educate & Train for these new Careers Community Colleges Trade Schools Websites
Training/Books & Certificate Testing 4 Year Colleges & Universities
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Provide Infrastructure: Hardware & Software Train students on hardware they will see in real-world Give students experience with software and
applications they need to get the jobs Provide an infrastructure that simulates a real-world media production/post facility
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Encourage Internships for Students Studios Broadcasters Post Facilities
Video Game Creation Companies
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Professional Organizations Society of Motion Picture & Television Engineers SMPTE Society Broadcast Television Engineers Audio Engineering Society AES Hollywood Post Alliance HPA Visual FX Society VFS American Cinema Editors ACE Motion Picture Editors Guild MPEG American Society of Cinematographers ASC
Reach out to these organizations and start Student Chapters
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Attend Trade Shows & Conferences SMPTE Fall Conference-Hollywood AES Conference -San Francisco CES Show-Las Vegas Storage Visions-Las Vegas HPA Technology Retreat – Palm Springs NAB-Las Vegas
Reach out to these organizations get sponsorships for attendance by Students, Faculty and administrator
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Software-Defined Systems in Media & Entertainment: 4K datasets, complex workflows, and global distribution are all pushing companies towards the financial breaking point around their "technology spend", and it is up to the collective engineering leadership to harness automated systems to increase utilization and avoid wasteful, peak-load designs. Fortunately, Software-Defined Systems are poised to address these pressure points, and more, and will soon transform how media Infrastructure is designed, deployed and optimized.
Join us as our CSC panelists debate the "state of readiness" for Software-Defined technologies and deployments, and discuss if "the machines are ready to program the machines.”
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Here is a code for Administrators, Faculty and Students to get $150 off early registration for CS 2014 (this ends on June 20): https://cs2014.eventbrite.com/? discount=onehundredoff516381 4/13/2015
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Thank you for the opportunity to share my thoughts with you.
Steven B. Cohen, Solutions Architect Daystrom Technology Group Cell: 310-920-1008 Email:
[email protected] 4/13/2015
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