Transforming Marketing
Developing marketing excellence
Proposal to develop and deliver marketing excellence by Cambridge Marketing College
An Introduction to Cambridge Marketing Colleges
Our History and our Values Cambridge Marketing Colleges established in 1991 with the intention to “enhance the marketing careers of executives”
We are one of the CIM’s largest accredited centres worldwide with 6 UK study centres and local presence in 6 overseas markets
We have a faculty of over 40 tutors who are all practising marketers, as we believe that delegates benefit most from knowledge driven from the intersection of theory and practice We know that delegates learn in different ways and so have developed a range of flexible learning pathways
An Introduction to Cambridge Marketing Colleges
Our Skills and Competencies Teaching - We teach across the marketing spectrum with a cohort of over 1,000 students at any one time studying for CIM, CAM, CIPR and MRS qualifications Publishing – We offer a complete range of study guides, text books, a peer-reviewed journal, video and audio Lectures, White Papers and a Radio Programme Community - We operate an active alumni association for professional marketers. We organise and run both the CIM Annual Digital Marketing conference as well as the Annual Cambridge Marketing Debate Consultancy – We have developed marketing solutions to a wide range of corporate partners to deliver tailored courses at all levels, tied to specific goals Research – We offer a comprehensive research service for all aspects of marketing, including training needs analysis and marketing professional profiling
Cambridge Approach
We lead the world in developing professional marketers Cambridge Marketing College was established in 1991 to “enhance the marketing careers of executives and the marketing of the companies they work for.” •Faculty of expert tutors • 45 experienced tutors cover breadth and depth • Cambridge Marketing Leadership Academy • Programme leaders and project managers •Accredited qualifications partner • CIM’s largest accredited study centre worldwide • Also for other bodies, CAM, CIPR, etc • CPD leading to Chartered Marketer status •Network of locations • 6 study centres across the UK, plus others worldwide • Research and administrative centre • Logistics support in using other locations •Digital Learning Zone • Customisable e-learning modules • Admin and learning support to physical workshops • MyMarketingMentor •Cambridge Marketing Press • Quarterly magazine with thought leading articles • Series of concise marketing handbooks • Bi-weekly Radio Programme •Prestigious industry events • Annual lecture (previously by Philip Kotler, and many others) • Annual dinner (St John’s College, Cambridge)
Our Approach
What do we need to do to make it happen? Phase 1 Design
Phase 2 Prepare
Phase 3 Deliver
Phase 4 Sustain
Understanding where to focus, on whom and how
Developing the right learning solutions
Delivering the integrated programme
Sustaining the momentum, building a community
•Understanding your business objectives • Strategy • Marketing • Performance • Multi-country Best Practice research
•Defining your Way of Marketing • Mapping • Articulation • Engagement
•Workshops delivered to meet demand • Dates, venues • Delivery • Evaluation
•Building an energised marketing community • Events, speakers • Papers, videos
•Developing/customising the content for learning • Online • Workshops • Partners, agencies
•E-learning delivered in individual’s own time • Study guide • Certificates
•Communicating the program to your people • Launch • Administration • Logistics
•Supporting the program logistics • Invites • Tutors, resources • Helpline
•Evaluating your current marketing capabilities • Current • Required/desired • Benchmarking • Thomas PPA/GIA
•Supporting ongoing professional development • CIM qualifications • Chartered status • Search for the Edge •Quarterly project reviews
Our approach
Benefits The right development framework, topics, content, levels for you Supporting and linked to business and personal goals/KPIs
Integrated programme ready to deliver The right experts and coatches: - Expert faculty in each of the specialist areas + Access to wide range of leading marketers and gurus + Participant in UK and EU industry standard benchmarks
Effective, well organised, inspiring programme •The blend of digital and physical delivery ; Online customisable Modules with Learning Zone Qualifications : Accredited study towards CIM and other qualifications – Accredited CPD provider towards Chartered status Transforming marketing, talented, successful, and a great place to work.
Professional Qualifications Optional qualification paths Individual and team study For all levels of marketer
bringing together all the qualifications CIM Postgraduate Diploma in Marketing CIM Professional Diploma in Marketing Specialising in B2B Marketing Specialising in Arts Marketing Specialising in Pharmaceuticals Marketing Specialising in Professional Services Specialising in Sports Marketing CIM Professional Certificate in Marketing Specialising (as above) Specialising in Agri/Rural Marketing Specialising in Charities Marketing CIM Introductory Certificate CAM Diploma in Marketing Communications CAM Diploma in Digital Marketing Specialising in Digital Campaign Planning Specialising in Digital Media and Planning Specialising in Mobile Marketing
CIPR Diploma in Public Relations CIPR Advanced Certificate in PR CIPR Foundation Award in PR
CONTACT US : Charlotte Lestienne
[email protected] 01954 234943 Cambridge Marketing College St John's Innovation Centre, Cowley Rd, Milton, Cambridge CB4 0WS www.MarketingCollege.com
