Programming

A 5x5 Model Webinar • Programming-Stage 2 • Presenters – Ginny Z. Berson – Maxie C Jackson III – Brett Ratliff, WMMT – Thurston Briscoe, WBGO – Matt Martin, KALW

• November 15, 2012 • 1pm EST 5x5 Model Webinar

Programming-Stage 2

5x5 Model Webinar

Programming-Stage 2

5x5 Model Webinar

Programming-Stage 2 Stage 2 • you have identified and executed a program format that is unique to the market and speaks to the psychographic makeup of your primary audience • you have identified and executed opportunities - outside of your high-listening hours to address secondary and tertiary audiences • you employ "best practices" in programming (imaging, scheduling, production and presentation) – you present strip and block programming - limiting quilt programming – you offer consistency in format and sound

5x5 Model Webinar

Programming-Stage 2

FOCUSED FORMATS

5x5 Model Webinar

Programming-Stage 2 Various Approaches Cultural-preservation Research-driven Psycho- Segmentation

5x5 Model Webinar

Programming-Stage 2

5x5 Model Webinar

Programming-Stage 2 In The Beginning… • Established in 1985 • Service of the Appalshop, Inc. • 24 hour voice of mountain people’s music, culture, and social issues. • Heard across much of southeast Kentucky, southwest Virginia, and southern West Virginia (as well as portions of eastern Tennessee and western North Carolina) 5x5 Model Webinar

Programming-Stage 2

Regional Demographics • Letcher County Population – 24, 519 people • Whitesburg (county seat) – 1600 people • Under 18 = 23.7%, 18-64 = 63.7%, 65 older = 12.6% • Pop. below poverty line = 27%, Families below poverty line = 23.7%, compared to a 15.1% national poverty rate in the U.S. • In the 2010 Gallup-Healthways Well-being Index, KY’s 5th Congressional District, the nation’s most rural district (home sweet home), reported the poorest physical and emotional health in the nation, and also scored lowest on a more general measure of “life evaluation” – assessing both current living conditions and prospects for the near future. 5x5 Model Webinar

Programming-Stage 2 • Mixed Format: The diversity of programming is a direct reflection of WMMT’s commitment to serving as a voice for each and every segment of our local population, to giving folks a means to play and hear the music they love, to keeping our traditional culture both alive and thriving, and to providing the people of Appalachia the means through which to tell their own story to listeners both across the holler and around the world.

5x5 Model Webinar

Programming-Stage 2 www.wmmt.org From “Patch Quilt” to “Strips & Blocks” grid Music Variety Public Affairs 5x5 Model Webinar

Programming-Stage 2 •

www.makingconnectionsnews.org

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www.fracturedappalachia.org

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Mountain News & World Report

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Calls from Home

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The Passing the Pick and Bow AfterSchool Program

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Health Matters

5x5 Model Webinar

Programming-Stage 2

Memo to WBGO Announcers: Our audience includes both jazz lovers and curious listeners. We offer a mix of new and familiar music to engage them, then draw them back to WBGO Since music scheduling impacts the time listeners spend with us, we follow an hourly clock and regularly evaluate our mix of music Following this new format clock is mandatory. Take your time to get used to it, and ask questions. And as always, there are no substitutes for quality recordings and performance. Time your sets, plan your hours, plan your breaks, and pre-read all copy.

5x5 Model Webinar

Programming-Stage 2 Radio Researchers: P1=Good P2, P3=Vital 2 Growth P4 Based on these findings: we have adjusted our format clock to focus on creating jazz sets with elements that appeal to “Heavy” jazz lovers, yet keep the “High” and “Moderate” listeners interested and engaged 5x5 Model Webinar

Programming-Stage 2 Jacobs Media constructed an hourly clock: Their goal was to create a music flow, or sequence of music, that best appeals to our listeners.

Jacobs Media stressed: It is important for the WBGO program director, music director and air staff to have an understanding of this genre pecking order in: • choosing music • considering concert and festival sponsorship • other considerations 5x5 Model Webinar

Programming-Stage 2 2011 Thanksgiving Jazz Parade Poll Female Vocalists 1Ella Fitzgerald164 3Billie Holiday70 5Dinah Washington40 7Nina Simone20 9Shirley Horn17

2Sarah Vaughan82 4Diana Krall41 6Nancy Wilson27 8Carmen McRae18 10Betty Carter15

Male Vocalists 1Frank Sinatra129 3Ray Charles61 5Tony Bennett41 7Nat Cole34 9Lou Rawls16

2Johnny Hartman73 4Joe Williams42 6Mel Torme35 8Louis Armstrong18 10Sammy Davis, Jr.15

Piano 1Oscar Peterson115 3Bill Evans61 5Chick Corea30 7Duke Ellington20 9Keith Jarrett16

2Thelonious Monk70 4Herbie Hancock39 6McCoy Tyner22 8Art Tatum18 10Horace Silver16

5x5 Model Webinar

Programming-Stage 2

Building a Listener Coalition Creatives Idealists Eavesdroppers 5x5 Model Webinar

Programming-Stage 2 Distinctive - High Visibility Local Programming Your Call solutions-oriented participatory Crosscurrents Context Culture connection 5x5 Model Webinar

Programming-Stage 2 Decision Process A Rubric should help you say YES or NO

Local News Headlines America’s Test Kitchen VS The Moth Radio Hour

5x5 Model Webinar

Programming-Stage 2 Sound & tone Promotion & partnerships Power of small, produced pieces 5x5 Model Webinar

Programming-Stage 2

December 2012 Webinars Development

5x5 Model Webinar

Programming-Stage 2

5x5 Model Webinar