Rowena McCappin – Glen Dimplex – Supply Chain

January 14, 2018 | Author: Anonymous | Category: Arts & Humanities, Writing, Journalism
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Welcome to a world of expertise Renewable Heating Solutions

Rowena McCappin Marketing Manager Glen Dimplex

Renewable Heat Incentive (RHI) Joint Marketing Initiative

Aim • Communicate the benefits of the RHI to consumers and educate them on the grants and payments available • Encourage consumers to avail of these grants, which will save them money long term and help to reduce their carbon footprint • Drive consumers to the microsite for further information • Educate consumers on renewable technologies Target audience: • 35 plus, • Males / females, slight male bias • ABC1

Strategy • To create a RHI communications group that’s greater than the sum of its parts - both in terms of influencing and maximising budgets. • Creation of the GHG Information Group will allow for greater consumer understanding of the rationale for the campaign (and who’s behind it) and it will also streamline the communications (however all companies involved will be referenced where possible). Greener Heating Grants Information Group

• An integrated approach to the campaign will deliver increased cut-through in terms of media and will also ‘touch’ consumers on a number of levels (not purely reliant on advertising).

Campaign Overview GHG Information Group Create News!


TV Campaign

• Research into Green Technology • Understanding of technologies and available grants in NI

• Launch photography of all members of the GHG Information Group • Press launch / microsite

• Huge impact • 2 week campaign on

Press • RHI information supplement with Bel Tel

Outdoor OR Radio Online • •

Facebook creation and facebook ads banner, skyscraper and mid page unit ads

Ambassador Microsite


Possible Partners

Horizon 2020 Programme Bid

RealValue Consortium


RealValue Expected Benefits

Generation • Minimisation of Curtailment • Renewable Wind Integration

Transmission & Distribution • Quality Supply • Security of Supply • Reduction in Network Capital Expenditure




• Arbitrage • Ancillary Services

• Demand-Side Management

• Reduction in consumer bills • Energy Efficiency • Reduced Carbon

Glen Dimplex and The Princes Trust

For more information… Visit our Website:

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