Seagram`s Vodka - HBNB Productions, Inc.

INFINIUM Spirits

Brand Information

Brand History

Seagram’s Extra Smooth vodka: The Smoothest Name in Vodka

• Seagram’s Vodka was launched nationally in January 2003 • In June 2003, 4 flavors (Apple, Raspberry, Citrus and Vanilla) were introduced into the US market. Black Cherry and Orange were launched in 2005. • Seagram’s Vodka won the Double Gold Award at the 2003 San Francisco World Spirit Competition

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INFINIUM Spirits Brand Vision To become a major player in the Standard Vodka segment achieving 1 Million cases by 2007

2005 Brand Objective • Build awareness and trial

• Gain additional distribution / display activity • Increase focus on small size business

Brand Target Consumer

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Who is the Seagram’s Vodka primary drinker? • SV Base: 21-39, M/F, 60/40 • SV Flavors: 21-29, M/F, 40/60

• Any Smirnoff consumer

Seagram’s Vodka: Quality Statement

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• Seagram’s vodka is extremely neutral in flavor, clean, crisp and of course extra smooth • Seagram’s Vodka is made from the finest American grain. It does not contain any additives • To achieve its “extra smooth” quality, Seagram’s Vodka is

distilled using a state of the art continuous five-column process. Additionally, it is distilled at a higher proof using a cleaner end product so no charcoal filtering is required • Seagram’s Vodka’s award winning premium smoothness is ideally enjoyed straight in Martinis or other neat recipes. It is also suited to be mixed with juices, tonic and other spirits normally mixed with vodka

Seagram’s Vodka Flavor Line – Quality Statement

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• The award winning Seagram’s Flavored Vodka line is made with exceptionally smooth vodka distilled through a state-of-the-art five-column process and infused with natural flavor, offering a distinctive sensory experience that only the renowned quality of Seagram’s Vodka can deliver • All Seagram’s Vodka flavors (Apple, Raspberry,

Citrus, and Vanilla) are made from the finest American grain. They does not contain any additives, only natural flavors • Best enjoyed as a martini, with club soda or a

variety of other mixers

Quality Statement Seagram’s Platinum Select Vodka – 100 Proof

INFINIUM Spirits Seagram’s Extra Smooth Vodka 750ml PET

• Platinum Select, a five column distilled 100 proof vodka with a smoothness that offers the ultimate

The award winning

vodka experience

Seagram’s Extra

• Made with the most

Smooth Vodka can

discerning consumers in

also be enjoyed in a

mind, Platinum Select is

convenient travel size

ideally enjoyed straight in

750ml PET bottle

Martinis or other neat

designed to meet the

recipes. It is also suited to

needs of the on-the-

be mixed with juices, tonic

go consumer

and other spirits normally mixed with vodka

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Awards 2003-2005

2004 & 2005 IMPACT “Hot Brand” Award

2003 Double Gold Award, San Francisco White Spirits Competition

2004 Wine Enthusiast Rated as a Very Good / Recommended Brand

2005 American Culinary Institute Chef’s Best Award

Adams Growth Brands – 2004 & 2005 #1 Rising Star