Snickers - Tyler McNicholas

By Tyler McNicholas

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Snickers is made by Mars Incorporated Snickers has annual global sales of $2 billion. Introduced in 1930 There are many variations including Snickers peanut butter, Snickers with almonds, and even Snickers ice cream bars.

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The “Not going anywhere for awhile?” “Grab a Snickers” Ad campaign began in the late 1990s. These commercials featured someone making a mistake and ending with a voice over of “Not going anywhere for awhile, grab a snickers.” Snickers was a sponsor of the NFL during this time and the commercials were often run during the games. These ads used humor to grab the audience’s attention

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Snickers strives to be the most popular candy bar on Halloween. Snickers was voted the second favorite Halloween candy behind Reese’s. Snickers is most remembered on Halloween for their creepy ad campaign.

•Snickers often uses word play in their advertisements. •The word play was used in ads on television, radio, and on billboards. •The word play was often humorous •These ads continued their ad campaign that relied on humor.

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This ad campaign was launched during the super bowl in 2010. Their commercial during the super bowl was ranked by ADBOWL as the best advertisement of the year. This ad campaign continued in 2011 and is still the ongoing ad campaign for Snickers. These advertisements use celebrity spokes people including Betty White, Abe Vigoda, Richard Lewis, and Roseanne.