Social media in Vietnam

Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn

Vietnam Social media report on June 2011 by Vietnamsurvey.com

WHO IS VIETNAMSURVEY ? ► VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006) ► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE… ► This report made from 5000 samples in 2 months by online method ► This report focuses on Internet users in Vietnam

WHERE USERS GO?

WHERE THEY GO?

54,3% Vietnam Internet users Using SOCIAL NETWORK

VIETNAM SOCIAL NETWORK SHARES

VIETNAM SOCIAL NETWORK SHARES

WHERE THEY MAKE MOST DISCUSSION?

WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE? 25.3% collect products/services information from SN

SMM in Vietnam? • 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI Circle Merchant Confidence index April 2011) • Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business

Localized Social Media

Localized Social Media ► Only 3.7% using Linkedin ► 9.5% using TWITTER

Localized Social Media

Localized Social Media +

► 72% for friends connect ► 57% seeking new friends

► 26% Make notes

Vote source :facebookvietnam

Forums role • • • •

• • • •

Forums/ Blogs also are Social Media channels Forums reach 53,3% internet users Forums seeding reach more rank in SERP Forums seeding is focused and can influence faster with low cost. Forums seeding left long engagement than SN Forums seeding can be more interactive Forums seeding campaign can reach more impressions Forums not for Building User Loyalty like SN

Tracking media users

TEENS SOCIAL NETWORK

POPULAR SOCIAL NETWORK

Do social media Guidelines for employees Employees is not a representative ,but he/she can break company’s brand

SM marketers must be trained to be Social Media Master • Understand SM regulations, Risk and crisis management . • Get connected with local SN supporters • Understand SM algorisms such as edgeRank algorism to do SMO • Understand viral flow on SMM • Relations with OCM (Online Community Managers ) • Pull but not Push / quality over quantity

SM News Feed Optimization

Use Integrated marketing for SMM • Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels. • Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)

User loyalty building • Offers more to community (CRM on SMM) • Be responsive with user. • Maintain / convert community active on/after campaign • Tracking user behavior to get more CRO (Convert silent fans to active fans)

Be more creative Applying creative ideas will help you more success on SMM

• • • • •

Viral is better than buzz Be Analytical & Observant Don’t hate Practice and trial Listen to community every time Doing social trends content

Thank you for attention ! • About me : http://about.me/tuanha