TXT 2 Give General Introduction

A REVOLUTION IN CHARITY FUNDRAISING

OUR MISSION  Our

goal is to enable the use of wireless resources and technology to support good causes by solving the organizational and operational barriers that currently prevent the mobile channel from being effectively used for fund raising and donor interaction by charitable organizations.

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SIZE OF THE MOBILE SECTOR IN THE UK 

Mobile phones have the ability to reach mass audiences in a way that no other technology has had the potential before.

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TEXT MESSAGING OFFERS AN INSTANT FORM OF RESPONSE 120

Number of text messages sent (Billions)

100

80 60 40 20

0 2006

2007

2008

Source – MDA 4th q mobile report © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

2009

POTENTIAL OF MOBILE PHONES FOR COMMUNICATIONS & FUNDRAISING

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DEMOGRAPHICS OF THOSE LIKEY TO GIVE BY MOBILE PHONE

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AVERAGE MAXIMUM DONATION BY DEMOGRAPHIC GROUP

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HOW PREMIUM SMS DONATIONS WORK 

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Premium SMS payments allow charities to quickly raise funds through a donors phone bill

Premium SMS billing uses shortcodes and keywords The mobile user sees your campaign and sends an SMS starting with your keyword ‘ACTION’ to our shortcode, 70xxx The charity sets up a custom reply in TXT 2 Give - Automated reply message to thank donors, provide more information about the charity, send relevant weblinks User receives the reply which also deducts a set value - from £1.50 to £10 - from their phone bill TXT 2 Give stores details of mobile transactions and user’s mobile numbers The donations by text will attract Gift Aid, because a clear audit trail is automatically stored © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

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Try it now, Text DEMO To 82055 © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

HISTORICAL BARRIERS TO THE USE OF TEXT DONATIONS 1 – Charging of VAT on donations  Barrier 2 – High operator charges on text  Barrier

donations  Barrier

3 – Lack of Knowledge in the sector of

how to use the service.  Barrier 4 - Administrative and logistical burden of gift aid on text messages  Barrier 5 – The attitude of charities and nonprofits © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

THE BARRIERS REMOVED BARRIER

SOLUTION

STATUS

70XXX CODES

SOLVED

70XXX CODES O2 announced reduced 10% charge

SOLVED

1)

VAT

2)

MOBILE CHARGES

3)

LACK OF KNOWLEDGE

TXT 2 Give

SOLVED

4)

GIFT AID RECOVERY

TXT 2 Give

SOLVED

5)

CHARITY ATTITUDE

All above + charity engagement and promotion

ONGOING

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EFFECTS OF THE RECENT CHANGES

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CASE STUDY 1 – USE OF TEXT DONATIONS IN A MUTLI MEDIA CAMPAIGN 

£7.8 Million Pounds donated through use of text messages on latest Red Nose Day

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In total, some 4.75 million mobile transactions were completed

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“this year’s campaign has been astonishing, helping us to raise a staggering £7.8m through mobile text donations - an outstanding success,” said Comic Relief trustee Emma Freud.

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CASE STUDY 2 – TEXT DONATION SUCCESS FOR HAITI CRISIS International relief efforts were enhanced by Text donations in countries were the technology has been accepted, the article to the left details nearly $22 Million US Dollars raised in 1 week.

Here in the UK the DEC launched a text donation campaign, and whilst the results of this have yet to be published it is expected to form a large percentage of the total amount raised, proving that the UK public are prepared to engage with this technology.

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INTEGRATING MOBILE FUNDRAISING INTO YOUR CHARITY 1) MOBILE FUNDRAISING

2) MOBILE DONOR RELATIONSHIP MANAGEMENT

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CHARITY MOBILE FUNDRAISING FRAMEWORK

CAUSE

Campaign

1

2 3 Corporate

5

33

3 Individual / groups

4

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CHARITY MOBILE FUNDRAISING FRAMEWORK TEXT DONATION INTEGRATION MATRIX FUNDRAISING

EXAMPLE

1) CAUSE

Raising wareness for the cause and charity

2) CAMPAIGN

Specific appeal camapigns

3) CAMPAIGN EVENT

CHARITY LEAD FUNDRAISING EVENTS walk no uniform day coffee morning duck race wear it Yellow day School mad hair day

CTA

TEXT DONATIONS

Text Donation button Email Signatories Facebook page Publications advetisements Posters etc

Y Y Y Y Y Y

Press Radio TV Posters Flyers website/email social networks Volunteers ETC

Y Y Y Y Y Y Y Y

CAMPAIGN MIROSITE individual donor page schools companies regions individuals

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y y y y y

CHARITY MOBILE FUNDRAISING FRAMEWORK TEXT DONATION INTEGRATION MATRIX FUNDRAISING

EXAMPLE

CTA

TEXT DONATIONS

KEYWORD

Fundraising pack Email signature website banners w/t Gift aid link e invites posters, flyers ETC

y y y y

DAISYA DAISYB DAISYC DAISYD ETC

Brouchers advertising flyers event appeals posters etc

y y y y y y

CCF CCF CCF CCF CCF

Fundraising pack Email signature website banners w/t Gift aid link e invites posters, flyers ETC

y y y y y y

Text Donation button Email Signatories Facebook page Publications advetisements Posters etc

Y Y Y Y Y Y

Fundraising pack Email signature website banners w/t Gift aid link e invites posters, flyers ETC

y y y y y y

4) INDIVIDUAL EVENTS a) Donor lead fundraisin events

Coffee morning Quiz nights Sponsored head shave etc

b) Nominated charity

Charity is nominated charity at amjor event

c) Donor fundraising under a 3rd party event

Marathon, Abseil Treks

DAISYA DAISYB DAISYC DAISYD ETC

5) CORPORATE FUNDRAISING a) Cause related marketing Charity of the year

b) Employee Fundraising

Sales on pack advertising Matching sponsorship Affinity marketing via Website / SMS Location advertising Till receipts advertising Plastic bags placement

Workplace events In store / office collections Internal website promotions

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DAISY

DAISYA DAISYB DAISYC DAISYD ETC

CALL TO ACTION CHANNELS

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TEXT POTENTIAL CALCULATOR FUNDRAISING

VOLUME

1) CAUSE

200 0

2) CAMPAIGN

500

3) CAMPAIGN EVENT

5000

4) INDIVIDUAL EVENTS a) Donor lead fundraisin events

30

b) Nominated charity

200

c) Donor fundraising under a 3rd party event

100

5) CORPORATE FUNDRAISING a) Cause related marketing Charity of the year

800

b) Employee Fundraising

200

TOTAL TEXT RAISED £5 Donation amount

7030 £35,150.00

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NETWORK OUTPAYMENTS

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RETURN ON INVESTMENT DAILY TEXTS

MONTHLY TEXTS

MONTHLY REVENUE

YEARLY REVENUE

0.25 1 5 10 25 50 75 100 250 500

7.5 30 150 300 750 1500 2250 3000 7500 15000

0 104 662 1359 3451 6936 10422 13908 34821 69678

0 1,149 7,283 14,952 37957 76298 114,641 152,983 383,034 766,743

£5 DONATION WITH 25% GIFT AID RECOVERY.

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MOBILE DONOR RELATIONSHIP MANAGEMENT Cause Campaign

Events Individual

Mobile Numbers

Mobile SMS database and messaging system

Corporate

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Marketing Metrics & response reporting Donor interaction and relationship management

SMS DONOR COMMUNICATION  Communication  Awareness

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MOBILE LIFECYCLE MANAGEMENT 

DAY 0 –

THANK YOU MESSAGE

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DAY 60/90 –

CAMPAIGN APPEAL UPDATE

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DAY 150 –

OUTBOUND COMMUNICATION CALL

  

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Additional donation appeal Conversion to monthly DD Update to email mailing list

DAY xx –

SMS DURING NEXT CAMPAIGN

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TXT 2 GIVE PROVIDES YOU WITH ALL THE TOOLKITS TO MAKE TEXT DONATIONS A SUCCESS

You generate the SMS – we do all the rest. © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

TXT 2 GIVE MOBILE FUNDRAISING PACKAGES Size Short code Keywords Sub keywords Network connectivity Delivery Platform funds collection Campaign reporting Invoicing and settlement Regulatory/compliance Marketing Gift aid WAP LINK Gift aid reporting Customer support number Website Widget Website banners Social Network widget Landing page and Gift aid

STARTER PACKAGE

GIFT AID PACKAGE

ONLINE PACKAGE

COMMUNICATIONS PACKAGE

x x x x x x x x x

x x x x x x x x x x x x x

x x x x x x x x x x x x x x x x x

x x x x x x x x x x x x x x x x x x x x x x x

SMS Messaging system SMS database Online reporting Donor communication Volunteer communication SMS Campaign appeals

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TXT 2 GIVE PRICING NO RISK – LOW COST 

TXT 2 Give pricing structure is clear and transparent and designed to minimise upfront investment by the

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Our pricing consists of :  Set up fee  Monthly membership fee  Transaction fee

The TXT2 Give toolkits have been design so that charities of all sectors and sizes can maximise the opportunity and potential of mobile fundraising revolution

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IN CONCLUSION 

SMS is a revolution in non-profit giving, creating a new base of micro donors who can give without using cash or credit card

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SMS txt messaging for charities is going to explode in 2010 with new dedicated short codes.

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Charities that embrace SMS text donations early have opportunity to increase fundraising revenues significantly © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION