Panasonic Automotive & Industrial Systems (PAISEU) in Europe: Corporate Backgrounder
Panasonic Europe Ltd. Hagenauer Strasse 43 65203 Wiesbaden, Germany www.panasonic.eu
Vision Panasonic Automotive & Industrial Systems (PAISEU) strives to enhance customer value in the Automotive and Industrial business sectors building on Panasonic’s strong brand awareness. The new company aims to be recognised as one of the foremost European suppliers with locations and staff in the region and innovative R&D projects developed by close relationships with large corporate customers and OEMs in Europe.
Background of the company, its products and solutions Panasonic has a rich history in the Automotive and Industrial markets stretching back to the foundation of the company in 1918, with the introduction of bicycle lamps in 1927, car radios in 1939, the engine management unit in 1984 and automotive navigation systems in 1992.
Currently the company dominates many aspects of these sectors: for example, Panasonic switches, encoders and potentiometers are preferred by many leading vehicle manufacturers ensuring that nearly everyone has touched a Panasonic product in their car. As for the other industries served by Panasonic’s device business, Panasonic is the manufacturer of half of all switches used in today’s smartphones; and the company makes the smallest CCD sensor in the world - which is used in the world’s smallest DSLM camera, Panasonic’s LUMIX GM1.
Panasonic has already demonstrated unparalleled expertise in areas such as battery technologies for industrial customers, car manufacturers and within the home. Small but key electronic components and devices from Panasonic are used in modules and systems of leading manufacturers all over the world, and Panasonic production equipment builds the manufacturing lines of global corporations. The company’s automotive business is particularly strong in in-car infotainment, energy and advanced driver-assistance solutions.
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Organisation & Business Objectives On October 1st 2014, Panasonic announced the formation of Panasonic Automotive & Industrial Systems Company Europe (PAISEU), headed by Dr. Wilhelm Steger as President. The company has been created to centralise the company’s business-to-business strategy within Europe, drive revenue and expand the current portfolio. The company’s goal is to nearly double revenues by FY2018 (31 March 2019) - the company’s 100th anniversary.
The formation of PAISEU brings together the formerly separate legal entities of Panasonic Automotive Systems Europe, Sanyo Components Europe, Panasonic Industrial Devices Sales Europe, and - as a subsidiary and still separate legal entity - Panasonic Electric Works (PEW) Europe. The business employs more than 1250 employees in Germany and several thousand across Europe.
At the foundation of the new European company, Dr Steger, President of Panasonic Automotive & Industrial Systems Europe, commented: “Panasonic has a fantastic portfolio enabling us to develop comprehensive solutions for the automotive industry and industrial markets. This allows us to provide our customers a clear competitive advantage in their respective fields.”
Globally, the Automotive and Industrial Systems company is responsible for over one third of Panasonic’s overall revenue.
Innovation and Industry Leadership in and for Europe PAISEU builds on the innovation and industry leadership of the Panasonic Corporation, leveraging cross-company synergies and the talented employees from all previous companies. The new technologies and solutions that emerge will provide Europe’s leading Automotive and Industrial companies with a broad spectrum of individual customer-oriented offerings and unique services. From an overall European business perspective, Panasonic’s strong brand awareness and expertise in the consumer business complements and enhances its activities in the PAISEU customer segments very effectively with a clear understanding of the end customer needs and providing know-how from areas such as imaging, screen technologies and connectivity products and solutions.
Dr Wilhelm Steger, President of Panasonic Automotive & Industrial Systems Europe, added: “The formation of PAISEU demonstrates our long-term commitment to this sector, while aiming to be recognised as the most suitable business partner for our customers.”
For further product information, please visit: http://eu.industrial.panasonic.com/
For more information about Panasonic, please visit the company's website at http://panasonic.net/.
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